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July 1st, 2010
More Questions and Answers about the Search AllianceTransparency, timing and adult ads key issuesLast week, we posted an update on the Yahoo! and Microsoft Search Alliance. This naturally elicited a number of questions and comments. We answer them here. Some raised questions about the timing of the transition: “Could you really give me the exact date instead of ‘late summer’? I guess if you can’t make it end before end of September, I would ask you politely to postpone the process to the next year.” Answer: We have a lot of work ahead of us, which is why we’re not being more specific at this time. Please be assured that our goal is to provide a quality transition experience for advertisers in the U.S. and Canada in 2010, while protecting the all-important holiday season. If we feel that it would improve the overall experience, we may defer the transition to 2011. As we’ve said from the beginning, we may adjust transition timing and dates as needed to ensure a quality transition. June 30th, 2010
Ad News and Views from Around the WebiPhone and mobile gold rush; tweeting the founding fathers; people powering search; retargeting customers and more iPhone 4 sales top 1.7 million units in the first three days One billion wireless email users by 2014 ![]() What would Ben Franklin tweet? Tweeting the Declaration of Independence June 30th, 2010
Yahoo! Search Marketing Desktop Launches Excluded Keywords FeatureExcluded keywords, switching accounts and downloading specific campaignsThe latest version of Yahoo! Search Marketing Desktop launches today. You provided us with feedback during our Beta and in webinar surveys. Our product folks listened, and they thought that these new features might assist you in your attempt to be both efficient, as well as productive:
— The Team June 28th, 2010
Know the (Quality) Score4 ways to improve your quality index for lower cost and better placement
Originally posted April 10, 2009 Everyone wants to score an A+ when put to the test. In ad quality terms, that would be a 5 out of 5. A quality index score of 5 generally means that your ads are well-written and your keywords are working with them, they’re getting clicked on regularly, and you’re giving users what they want. And as with that good report card you brought home to Mom, your campaign management efforts are also rewarded with lower costs for your clicks and conversions. It could substantially improve the return on your advertising spend! Many new advertisers think that ad quality has to do with keywords, when it’s actually about the ads themselves. If you want your ad quality scores to head north, focus on how your ads are written. Here’s a quick tutorial on how to ace the test. June 23rd, 2010
Ad News and Views from Around the WebWorld record traffic for World Cup; Cannes-do’s and don’ts; Mac lovers make the best Mac lovers, and moreWorld Cup traffic Goooooal!!! Tweeting the heck out of Cannes Cannes-tempt And, sorry, as long as we’re on the subject of Cannes, we just can’t help reposting this lame joke. June 21st, 2010
Search Alliance Update #2More of the what, when and how on the transition from Yahoo! Search Marketing to Microsoft Advertising adCenter
Our goal continues to be the completion of the transition in the U.S. and Canada before the start of the 2010 holiday season. In late summer, we intend to offer a window of several weeks during which you can choose the time to initiate and complete your transition. Of course, we will continue to keep you informed and aware of any changes that you may need to make to prepare your Sponsored Search account for the transition. June 21st, 2010
You’re Doing it Wrong5 common mistakes that can hurt your ads’ performanceEditor’s Note: This is another in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s not a bad idea to review this information periodically to help get maximum performance from your advertising. Originally posted April 24, 2009 No one likes to be told they’re doing something wrong. And most of the time we try to focus this blog on the positive changes you can enact to help your account run better. But our Advertiser Solutions team sees advertisers make the same mistakes over and over when they set up their accounts, and so in this post we’d like to review the top five—just to make sure you’re not making them, too. June 18th, 2010
Scoping Out Your KeywordsYour keyword list should range from general to specific
Originally posted April 28, 2009 When you were a kid, did your mom ever send you to the store with a list of things to buy? You may not have known it at the time, but that could have been your first introduction to the concept of scope (no, not the mouthwash—even if it was on your list). Mom’s list may have confused you if she wasn’t specific enough about what she wrote down. Simply writing “tea” was fine, if the store sold only one kind of tea. On the other hand, if they offered caffeinated, decaffeinated, green and a hundred different flavored teas, that would leave a young errand runner mighty confused. June 17th, 2010
Come On In!All your favorite stuff, under one roofEver wonder what your home page would like if it were, well, a home? Yahoo! took over our own Yahoo! Front Page with a dynamic ad that visualizes the way we bring together all the reasons you love the Internet—within four walls, no less. Click on through to see how making Yahoo! your online home puts the best of everything —great entertainment, instant news, useful information, captivating content, relevant ads, e-mail, Instant Messaging and more—all within easy reach. Make the web your own with Yahoo!, the one place that brings Your World together with The World. The takeover is just one part of the new Yahoo! branding campaign that will also show the power Yahoo! has to drive business and build brands. Watch for all of the other iterations rolling out now across all types of media. — Chris Marlowe June 16th, 2010
Ad News and Views from Around the WebSocial media usage up 24%; $54 billion to be spent on SM by 2014; PPC classes; what’s on at Cannes, and more Social media usage up 24% in one year $54 billion and climbing New to PPC? Take an online course |
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