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February 24th, 2010
Ad News and Views from Around the WebYaho0! and Twitter team up; advertising is good; ad groups 101; Yahoo’s head of search on the Microsoft alliance, and more Yahoo! gets all Twitterpated Affiliates beware: Cali sales tax looming Online ads help shoppers save February 23rd, 2010
Buying TimeCase Study: Digital media agency Sitewire wields the Yahoo! Search Marketing Desktop Tool to cut its campaign management workload by a factor of ten
Sitewire, a digital media agency based in Tempe, Arizona, found itself as part of the group of companies carrying this “mixed bag.” It initially managed the Yahoo! Sponsored Search campaigns of its many clients, including the Darden Restaurant Group (Olive Garden, Red Lobster, etc.), via the import campaign feature available to all advertisers. While the performance of the campaigns was generally good, as more keywords, ad copy versions, landing page URLs and targeting parameters were added, using the Sponsored Search interface became increasingly time-consuming and prone to errors. February 23rd, 2010
What Do I Do With All This Data?
It’s a pretty common question among online advertisers: How do I use all the marketing metrics I’m inundated with? In an article posted yesterday on Ad Age, Scott Burke, our VP of engineering, user data and analytics, tackles that question with some pretty detailed answers, and talks about what’s important now—whether it’s clicks, time spent, the delta between search and display analytics, and much more. Click over to Ad Age for all the details. —The Team (Image by Pink Sherbet Photography via Flickr CC 2.0) February 19th, 2010
Is Your Site Invisible?Easy ways to determine if search engines can find your site
Search engines crawl the Web, indexing pages and following links to find more pages. That’s their job. Pages that are newly published can appear in a search engine’s index (and in search results) within minutes, but sometimes it takes hours or even days. This article will help you to get an idea of whether the search engines are finding your site, and what they see. In the examples below we’ll look at Yahoo!, Google and Bing, the three search engines with the highest market share in the U.S. February 19th, 2010
Catch the Revenue WaveEcosystem 2.0 conference explores profiting from interactivity
The Interactive Advertising Bureau (IAB), the event’s main sponsor, says the focus will be on figuring out how to deliver on the profit potential promised by interactivity. Award-winning event February 18th, 2010
New Alliance Heralds New OpportunitiesHow the Yahoo! and Microsoft Search Alliance works for advertisers
How this benefits you Reach more customers—The alliance will help you reach up to 150 million searchers and get approximately 62 percent more search volume* than on Yahoo! alone through a new, unified search marketplace combining the Yahoo! and Microsoft networks. We’ll continue to innovate and enhance the search experience on our leading Web properties, driving even more search volume. (more…) February 17th, 2010
Ad News and Views from Around the WebAdvertising beyond the Super Bowl; does social really sell?; Right Media’s future, and more Advertising the Super Bowl, and beyond Social’s fine, but does it sell? February 12th, 2010
Search Innovation in Five MinutesSearchSpeak 2010 video spolights Yahoo! search initiatives Earlier this week we blogged about SearchSpeak 2010, an event that took place at our Sunnyvale campus. At SearchSpeak, some of the smartest and savviest Big Cheeses at Yahoo! took folks through the search and search marketing innovations we’ve introduced over the past six months, and some of the innovations we’re working on for the future. This short video provides a synopsis of the coolest things that are going on here at Yahoo! For more, visit the Yahoo! Search blog. —The Team February 10th, 2010
Speaking of SearchYahoo! media event spotlights search innovation Because we’re constantly working to make the search experience more relevant, we also want the world to understand what we’re up to in the search business. That’s why today we hosted a media event, SearchSpeak 2010, to help the media know what’s going on. The event, at our Sunnyvale, Calif. headquarters, featured our new senior VP of search products, Shashi Seth, David Pann, VP of search advertising, and a slew of other executives. Shashi told the audience about consumer search innovations, and talked about the importance of search to Yahoo!, even in light of our potential partnership with Microsoft. “Yahoo has been in search, is in search, and will continue to be in the future,” Shashi said. “We’ll continue to drive innovation. It’s our stake in the ground.”
February 9th, 2010
Ad News and Views from Around the WebNew Yahoo! Mobile blog; making the Internet safer; digital marketing trends for 2010, and more
Safer Internet day |
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