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	<title>Comments on: Rich Rewards</title>
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	<link>http://www.ysmblog.com/blog/2009/08/12/rich-rewards/</link>
	<description>The official blog of Yahoo! Search Marketing</description>
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		<title>By: assisted living santa monica</title>
		<link>http://www.ysmblog.com/blog/2009/08/12/rich-rewards/comment-page-1/#comment-864926</link>
		<dc:creator>assisted living santa monica</dc:creator>
		<pubDate>Fri, 06 Nov 2009 09:36:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/?p=661#comment-864926</guid>
		<description>good post although a little self-serving</description>
		<content:encoded><![CDATA[<p>good post although a little self-serving</p>
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		<title>By: unlimited</title>
		<link>http://www.ysmblog.com/blog/2009/08/12/rich-rewards/comment-page-1/#comment-859872</link>
		<dc:creator>unlimited</dc:creator>
		<pubDate>Mon, 19 Oct 2009 11:51:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/?p=661#comment-859872</guid>
		<description>It is good news to know that a great company like HP is using the same services as we do, looks like YSM is making its way through the market.
Rich Ads in Search (RAIS) are not very known to me and want to learn a bit more about this new feature.  Thanks for the article, I will try to make the same as HP did and see how it works for my business, glad to see they got good results.</description>
		<content:encoded><![CDATA[<p>It is good news to know that a great company like HP is using the same services as we do, looks like YSM is making its way through the market.<br />
Rich Ads in Search (RAIS) are not very known to me and want to learn a bit more about this new feature.  Thanks for the article, I will try to make the same as HP did and see how it works for my business, glad to see they got good results.</p>
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		<title>By: Yahoo! Search Marketing Blog &#187; The Next Wave of Search</title>
		<link>http://www.ysmblog.com/blog/2009/08/12/rich-rewards/comment-page-1/#comment-857386</link>
		<dc:creator>Yahoo! Search Marketing Blog &#187; The Next Wave of Search</dc:creator>
		<pubDate>Tue, 06 Oct 2009 17:17:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/?p=661#comment-857386</guid>
		<description>[...] Innovation Only Yahoo! can combine the power of search and display to provide great value to our advertisers. Our search retargeting and Rich Ads in Search products are great examples of just that. Our initial testing suggests that Rich Ads in Search can help improve click-through rate by as much as 25%, and some advertisers have even more impressive results. [...]</description>
		<content:encoded><![CDATA[<p>[...] Innovation Only Yahoo! can combine the power of search and display to provide great value to our advertisers. Our search retargeting and Rich Ads in Search products are great examples of just that. Our initial testing suggests that Rich Ads in Search can help improve click-through rate by as much as 25%, and some advertisers have even more impressive results. [...]</p>
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	<item>
		<title>By: myFri3nd - social network หาเพื่อนของคนไทย</title>
		<link>http://www.ysmblog.com/blog/2009/08/12/rich-rewards/comment-page-1/#comment-850008</link>
		<dc:creator>myFri3nd - social network หาเพื่อนของคนไทย</dc:creator>
		<pubDate>Fri, 04 Sep 2009 04:39:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/?p=661#comment-850008</guid>
		<description>I like HP&#039;s rich media search experience.</description>
		<content:encoded><![CDATA[<p>I like HP&#8217;s rich media search experience.</p>
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	<item>
		<title>By: SearchCap: The Day In Search, August 13, 2009</title>
		<link>http://www.ysmblog.com/blog/2009/08/12/rich-rewards/comment-page-1/#comment-846214</link>
		<dc:creator>SearchCap: The Day In Search, August 13, 2009</dc:creator>
		<pubDate>Thu, 13 Aug 2009 21:10:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/?p=661#comment-846214</guid>
		<description>[...] Rich Rewards, Yahoo! Search Marketing Blog [...]</description>
		<content:encoded><![CDATA[<p>[...] Rich Rewards, Yahoo! Search Marketing Blog [...]</p>
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