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	<title>Comments on: Scoping Out Your Keywords</title>
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	<link>http://www.ysmblog.com/blog/2009/04/28/scoping-out-your-keywords/</link>
	<description>The official blog of Yahoo! Search Marketing</description>
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		<title>By: Insurance Quotes Online</title>
		<link>http://www.ysmblog.com/blog/2009/04/28/scoping-out-your-keywords/comment-page-1/#comment-829271</link>
		<dc:creator>Insurance Quotes Online</dc:creator>
		<pubDate>Fri, 01 May 2009 21:05:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2009/04/28/scoping-out-your-keywords/#comment-829271</guid>
		<description>As a general advice you start out by going broad first and then narrow down your keywords. That way you can insure that you can figure where the traffic is.</description>
		<content:encoded><![CDATA[<p>As a general advice you start out by going broad first and then narrow down your keywords. That way you can insure that you can figure where the traffic is.</p>
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		<title>By: Claire Jarrett</title>
		<link>http://www.ysmblog.com/blog/2009/04/28/scoping-out-your-keywords/comment-page-1/#comment-826769</link>
		<dc:creator>Claire Jarrett</dc:creator>
		<pubDate>Wed, 29 Apr 2009 14:14:20 +0000</pubDate>
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		<description>Very useful article.  Yes it&#039;s definitely worth concentrating also on the negative keywords.

Many users start off with very broad keywords and wonder why their Cost Per Click is high and ROI is low, so this is essential advice for many new PPC marketers!</description>
		<content:encoded><![CDATA[<p>Very useful article.  Yes it&#8217;s definitely worth concentrating also on the negative keywords.</p>
<p>Many users start off with very broad keywords and wonder why their Cost Per Click is high and ROI is low, so this is essential advice for many new PPC marketers!</p>
]]></content:encoded>
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		<title>By: Portland SEO Services</title>
		<link>http://www.ysmblog.com/blog/2009/04/28/scoping-out-your-keywords/comment-page-1/#comment-826044</link>
		<dc:creator>Portland SEO Services</dc:creator>
		<pubDate>Wed, 29 Apr 2009 02:52:44 +0000</pubDate>
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		<description>Thank you for the great article! Throw some negative keywords in there and you have a recipe for a great ROI!</description>
		<content:encoded><![CDATA[<p>Thank you for the great article! Throw some negative keywords in there and you have a recipe for a great ROI!</p>
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