Comments on: Right on Schedule http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/ The official blog of Yahoo! Search Marketing Fri, 30 Jul 2010 05:47:40 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: unlimited http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/comment-page-1/#comment-857702 unlimited Wed, 07 Oct 2009 20:14:37 +0000 http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/#comment-857702 Those features were great additions in Panama. We can't wait to see it on other non-US YSM markets. Keep up the good work! Those features were great additions in Panama. We can’t wait to see it on other non-US YSM markets. Keep up the good work!

]]> By: ade adekunle http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/comment-page-1/#comment-835633 ade adekunle Thu, 07 May 2009 19:03:23 +0000 http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/#comment-835633 TRUST IN GOD TRUST IN GOD

]]> By: ninepanc http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/comment-page-1/#comment-826138 ninepanc Wed, 29 Apr 2009 04:09:31 +0000 http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/#comment-826138 I agree.Thank you very must. I agree.Thank you very must.

]]> By: Riaz http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/comment-page-1/#comment-814611 Riaz Sun, 19 Apr 2009 05:37:26 +0000 http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/#comment-814611 Somewhere in the interface it needs to say the Account Time Zone. When you choose ad scheduling option, you see two choices.. customers' time zone and your time zone.. but doesn't say where exactly it can be found! Somewhere in the interface it needs to say the Account Time Zone. When you choose ad scheduling option, you see two choices.. customers’ time zone and your time zone.. but doesn’t say where exactly it can be found!

]]> By: The Unit http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/comment-page-1/#comment-811751 The Unit Thu, 16 Apr 2009 21:52:23 +0000 http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/#comment-811751 I agree. It is great that Yahoo is now offering day parting, but it needs to mirror Google's ad scheduling, as well. We should also be able to lower bids for certain times of the day when others have turned off their ads and there is not as much competition. Yahoo is getting better, but you are still not there yet with Google. I agree. It is great that Yahoo is now offering day parting, but it needs to mirror Google’s ad scheduling, as well.

We should also be able to lower bids for certain times of the day when others have turned off their ads and there is not as much competition.

Yahoo is getting better, but you are still not there yet with Google.

]]> By: The Unit http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/comment-page-1/#comment-811750 The Unit Thu, 16 Apr 2009 21:51:47 +0000 http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/#comment-811750 I agree. It is great that Yahoo is now offering day parting, but it needs to mirror Google's ad scheduling, as well. We should also be able to lower bids for certain times of the day when others have turned off their ads and there is not as much competition. Yahoo is getting better, but you are still not there yet with Google. I agree. It is great that Yahoo is now offering day parting, but it needs to mirror Google’s ad scheduling, as well.

We should also be able to lower bids for certain times of the day when others have turned off their ads and there is not as much competition.

Yahoo is getting better, but you are still not there yet with Google.

]]> By: Alan http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/comment-page-1/#comment-809796 Alan Wed, 15 Apr 2009 18:55:30 +0000 http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/#comment-809796 BTW, I wonder who Richard works for? ;) BTW, I wonder who Richard works for? ;)

]]> By: Alan http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/comment-page-1/#comment-809794 Alan Wed, 15 Apr 2009 18:53:48 +0000 http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/#comment-809794 The initial problem I see with the Yahoo time scheduling tool is that Yahoo lags behind 2 - 3 hours from the time an ad is scheduled to "turn on" until Yahoo actually begins showing impressions. This wastes critical time that adversely impacts ROI. Additionally, you do not offer the option to set a lower bid for certain times of the day. I can bid higher, but not lower. That too is offensive. I feel that Yahoo needs to realize that advertisers who use Yahoo also use Google, and we are well aware of the benefits provided by google tools versus Yahoo. You really need to get into the game, recognize that your revenues are continuing to drop because your thinking is "whatever it takes to get more revenue" instead of "what real benefit do we provide that makes Yahoo a value to advertisers?" One day, perhaps a CEO at Yahoo will realize this, bite the bullet and build value rather than trying to hype advertisers who are not buying into it. The initial problem I see with the Yahoo time scheduling tool is that Yahoo lags behind 2 – 3 hours from the time an ad is scheduled to “turn on” until Yahoo actually begins showing impressions. This wastes critical time that adversely impacts ROI.

Additionally, you do not offer the option to set a lower bid for certain times of the day. I can bid higher, but not lower. That too is offensive.

I feel that Yahoo needs to realize that advertisers who use Yahoo also use Google, and we are well aware of the benefits provided by google tools versus Yahoo. You really need to get into the game, recognize that your revenues are continuing to drop because your thinking is “whatever it takes to get more revenue” instead of “what real benefit do we provide that makes Yahoo a value to advertisers?” One day, perhaps a CEO at Yahoo will realize this, bite the bullet and build value rather than trying to hype advertisers who are not buying into it.

]]> By: Richard http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/comment-page-1/#comment-809571 Richard Wed, 15 Apr 2009 16:24:38 +0000 http://www.ysmblog.com/blog/2009/04/07/right-on-schedule/#comment-809571 This was very helpful; I will try it soon. I like doing business with Yahoo. This was very helpful; I will try it soon. I like doing business with Yahoo.

]]>