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	<title>Comments on: Making Sense of Match Types</title>
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	<link>http://www.ysmblog.com/blog/2008/06/06/making-sense-of-match-types/</link>
	<description>The official blog of Yahoo! Search Marketing</description>
	<lastBuildDate>Fri, 30 Jul 2010 05:47:40 +0000</lastBuildDate>
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		<title>By: Auguste Dubuisson</title>
		<link>http://www.ysmblog.com/blog/2008/06/06/making-sense-of-match-types/comment-page-1/#comment-991348</link>
		<dc:creator>Auguste Dubuisson</dc:creator>
		<pubDate>Tue, 22 Jun 2010 22:58:30 +0000</pubDate>
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		<description>Interesting article.  I never paid much attention to the excluded words.  Maybe that will save me money on my google adwords if I practice that.</description>
		<content:encoded><![CDATA[<p>Interesting article.  I never paid much attention to the excluded words.  Maybe that will save me money on my google adwords if I practice that.</p>
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		<title>By: Bill</title>
		<link>http://www.ysmblog.com/blog/2008/06/06/making-sense-of-match-types/comment-page-1/#comment-450898</link>
		<dc:creator>Bill</dc:creator>
		<pubDate>Tue, 17 Jun 2008 21:48:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2008/06/06/making-sense-of-match-types/#comment-450898</guid>
		<description>I find it better to use different (more)&quot;exact phrase&quot; words. The search engines will always give you more than you want. That way you can start with a narrow search, and expand from there.</description>
		<content:encoded><![CDATA[<p>I find it better to use different (more)&#8221;exact phrase&#8221; words. The search engines will always give you more than you want. That way you can start with a narrow search, and expand from there.</p>
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		<title>By: acai</title>
		<link>http://www.ysmblog.com/blog/2008/06/06/making-sense-of-match-types/comment-page-1/#comment-450715</link>
		<dc:creator>acai</dc:creator>
		<pubDate>Tue, 17 Jun 2008 15:39:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2008/06/06/making-sense-of-match-types/#comment-450715</guid>
		<description>Not too good - by filtering out so many &#039;duplicates&#039; during keyword list making it takes away from too many choices when targeting tightly during standard match use.</description>
		<content:encoded><![CDATA[<p>Not too good &#8211; by filtering out so many &#8216;duplicates&#8217; during keyword list making it takes away from too many choices when targeting tightly during standard match use.</p>
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		<title>By: woozor</title>
		<link>http://www.ysmblog.com/blog/2008/06/06/making-sense-of-match-types/comment-page-1/#comment-438722</link>
		<dc:creator>woozor</dc:creator>
		<pubDate>Sun, 08 Jun 2008 21:01:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.ysmblog.com/blog/2008/06/06/making-sense-of-match-types/#comment-438722</guid>
		<description>it is a really good thing for us, advertisers... Thanks</description>
		<content:encoded><![CDATA[<p>it is a really good thing for us, advertisers&#8230; Thanks</p>
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