Comments on: What’s a DMA®? http://www.ysmblog.com/blog/2007/12/05/whats-a-dma%c2%ae/ The official blog of Yahoo! Search Marketing Fri, 30 Jul 2010 05:47:40 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Frank Pipolo http://www.ysmblog.com/blog/2007/12/05/whats-a-dma%c2%ae/comment-page-1/#comment-878955 Frank Pipolo Sun, 17 Jan 2010 18:32:11 +0000 http://www.ysmblog.com/blog/2007/12/05/whats-a-dma%c2%ae/#comment-878955 Even though this post is older, the fact that local search is going to bloom in 2010. Having the tools to keep you CPCs as lower as possible is paramount. Even though this post is older, the fact that local search is going to bloom in 2010. Having the tools to keep you CPCs as lower as possible is paramount.

]]> By: Administrator http://www.ysmblog.com/blog/2007/12/05/whats-a-dma%c2%ae/comment-page-1/#comment-148039 Administrator Tue, 18 Dec 2007 18:56:49 +0000 http://www.ysmblog.com/blog/2007/12/05/whats-a-dma%c2%ae/#comment-148039 Dave, Yes, there is a report called "Performance by Geographic Location" under your "Reports" tab. Cheers, M2 Dave,

Yes, there is a report called “Performance by Geographic Location” under your “Reports” tab.

Cheers,

M2

]]> By: Dave http://www.ysmblog.com/blog/2007/12/05/whats-a-dma%c2%ae/comment-page-1/#comment-147702 Dave Tue, 18 Dec 2007 12:24:16 +0000 http://www.ysmblog.com/blog/2007/12/05/whats-a-dma%c2%ae/#comment-147702 How do I find out how many people have clicked on my Ad from each Geo Area I have selected? How do I find out how many people have clicked on my Ad from each Geo Area I have selected?

]]> By: SoGua http://www.ysmblog.com/blog/2007/12/05/whats-a-dma%c2%ae/comment-page-1/#comment-143698 SoGua Sat, 15 Dec 2007 07:17:36 +0000 http://www.ysmblog.com/blog/2007/12/05/whats-a-dma%c2%ae/#comment-143698 Great feature. but hope this feature can be applied to all countries not only in US or Canada. i know it takes time to build it so i hope this feature will be available to all countries soon! Great feature. but hope this feature can be applied to all countries not only in US or Canada. i know it takes time to build it so i hope this feature will be available to all countries soon!

]]> By: The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : What Everyone Ought to Know About Geo-Targeting in Google AdWords and Yahoo! Search Marketing http://www.ysmblog.com/blog/2007/12/05/whats-a-dma%c2%ae/comment-page-1/#comment-138529 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : What Everyone Ought to Know About Geo-Targeting in Google AdWords and Yahoo! Search Marketing Tue, 11 Dec 2007 19:14:36 +0000 http://www.ysmblog.com/blog/2007/12/05/whats-a-dma%c2%ae/#comment-138529 [...] Designated Marketing Areas, as defined by Neilson Media Research, are the gold-standard for grouping markets together for advertising both online and offline. The DMAs give you the power to advertise to major metropolitan areas without hand picking all of the outlying cities and rural areas. In the example below, by choosing the DMA for Indianapolis, IN, you will also be advertising to searchers in Bloomington and Muncie (other cities surrounding Indy). [...] [...] Designated Marketing Areas, as defined by Neilson Media Research, are the gold-standard for grouping markets together for advertising both online and offline. The DMAs give you the power to advertise to major metropolitan areas without hand picking all of the outlying cities and rural areas. In the example below, by choosing the DMA for Indianapolis, IN, you will also be advertising to searchers in Bloomington and Muncie (other cities surrounding Indy). [...]

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