http://www.ysmblog.com/blog The official blog of Yahoo! Search Marketing Tue, 31 Aug 2010 16:37:11 +0000 http://backend.userland.com/rss092 en You’ll be ready for the expected October move of Yahoo! Search ad serving to adCenter Last week, we completed the transition of the back-end technology for English-language Yahoo! organic search results in the U.S. and Canada. This week, advertisers can start transitioning their paid Yahoo! Search Marketing account, in anticipation of ... http://www.ysmblog.com/blog/2010/08/31/advertisers-begin-your-account-transitions/ What this means for you Big news from the Yahoo! Search blog today---we’ve completed the work of transitioning certain back-end functions for Yahoo! Search over to the Microsoft platform. So what does this mean for you? As we noted in an earlier post, if ranking well in organic search results is important to ... http://www.ysmblog.com/blog/2010/08/24/yahoo-organic-search-transition-to-microsoft-now-complete/ Organic transition beginning this week; paid search transition testing happening now As we continue to work toward implementing the Yahoo! and Microsoft Search Alliance, we’ve reached some very significant milestones and wanted to share this important news with you. Yahoo! organic search transition to begin Later this week, we will begin the work ... http://www.ysmblog.com/blog/2010/08/17/important-updates-on-search-transitions/ Meet top Yahoos at Search Engine Strategies, San Francisco, August 17–19 This is going to be fun. Search Engine Strategies, the undisputed Lollapalooza of search marketing conferences, comes to San Francisco for the first time next week. Along with thousands of marketers and agency professionals with whom to network and schmooze, the ... http://www.ysmblog.com/blog/2010/08/12/a-virtual-yahoopalooza-at-ses/ Adjust your ads and keywords for maximum results this shopping season It might seem like summer just started, but, as always, consumer minds soon turn to what comes next. Before you know it, summer fun ends, and kids and adults alike have to prepare to go back to school. Back-to-school is big According ... http://www.ysmblog.com/blog/2010/08/10/back-to-school-ad-tips/ A mysterious stranger offers direction on geographical targeting Editor’s Note: This is the last in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s not a ... http://www.ysmblog.com/blog/2010/08/09/geo-vs-geo-2/ The latest update on the search alliance, and what advertisers will be doing once the transition window opens As we approach the beginning of the Yahoo! Search Marketing account transitions to the Microsoft Advertising adCenter platform, we wanted to share more details on what self-service advertisers will be doing to prepare ... http://www.ysmblog.com/blog/2010/08/05/a-look-ahead-at-the-transition-to-microsoft-adcenter/ Go wide—with a range of specific and general words and phrases Editor’s Note: This is another in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, ... http://www.ysmblog.com/blog/2010/08/02/building-a-foundation-with-strong-keywords-2/ Online spending up double digits; tweeting at Harvard Biz; hitting the Hispanic market; giggling for Yahoo!, and more Online ad spending up Here’s a little silver lining for agencies and publishers: Online ad spending will see double-digit growth, reaching $61.8 billion worldwide this year and $96.8 billion in 2014, according to an ... http://www.ysmblog.com/blog/2010/07/28/ad-news-and-views-from-around-the-web-27/ It’s the wonder offer that works wonders for your sales Editor’s Note: This is another in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s ... http://www.ysmblog.com/blog/2010/07/26/free-ship-good-tip-2/