http://www.ysmblog.com/blog The official blog of Yahoo! Search Marketing Thu, 02 Jul 2009 00:39:30 +0000 http://backend.userland.com/rss092 en The warm weather’s here, but don't relax your marketing efforts Ah, summer. Who can forget those magical months when school stops and fun reigns supreme? Even for us adults, the season still has a little magic left to it: vacations, dips in the pool, even a quick nap in the hammock ... http://www.ysmblog.com/blog/2009/07/01/summer-love-for-your-ads/ Yahoo! click processes comply with new IAB click measurement guidelines If it talks like a click, walks like a click and looks like a click---it must be a click. Or is it? For many online advertisers, the business of measuring clicks can be frustrating. And since Sponsored Search bills advertisers for any valid ... http://www.ysmblog.com/blog/2009/06/30/counting-clicks/ Marketing strategies from the Social Networking Conference Good social media marketing always blurs the lines a bit between the personal and the professional. But the lines seemed extra blurry at the Social Networking Conference we attended in Los Angeles which, it turns out, is also the iDate 2009 Internet Dating Conference. Never ... http://www.ysmblog.com/blog/2009/06/26/social-chemistry/ Yahoo! My Display Ads offers self-serve display ads Display ads have not always been the friendliest form of online advertising for the little guy---you had to have hefty advertising budgets, and you had to have agencies or other creative types around to build your ads in the first place. But our ... http://www.ysmblog.com/blog/2009/06/22/display-for-the-rest-of-us/ 3 choices you make when you start can affect you later World-class sprinters spend hundreds of hours learning and perfecting their starts. They know that if they mis-time the crack of the starter’s gun, or stumble---even slightly---coming out of the blocks, the race is already lost. Many of our blog readers are ... http://www.ysmblog.com/blog/2009/06/18/on-the-right-foot/ We answer the more advanced Q-and-A’s from our recent webinar Recently we shared five common questions we received at our March webinar on the slick new targeting features available to advertisers in their Sponsored Search accounts. Some of our attendees, however, lobbed some more detailed questions at the team, and we thought ... http://www.ysmblog.com/blog/2009/06/15/diving-deeper-into-targeting/ Tough times mean a savvier consumer---and opportunities for you Remember when you bought your first new car? Before you signed that contract, you probably did some serious research to help you decide where your dollar would be spent best. Well, research is showing that consumers in today’s recession aren’t just reserving ... http://www.ysmblog.com/blog/2009/06/08/shopping-in-a-recession/ 5 rules to help your ads pass scrutiny In terms of universal dating turn-offs, talking about an ex on the first date probably ranks in the top three. This is followed closely by chewing with your mouth open, obsessively texting your friends, and hints about your monthly income. The good news ... http://www.ysmblog.com/blog/2009/06/02/rejecting-rejections/ Writing ads for these unknown holidays could help get more clicks Some holidays are obvious, such as Father's Day. But just because they don't make a card for it, doesn't mean that some lesser known, slightly more...unconventional events couldn't also be beneficial to certain advertisers. As it happens, there are a ton ... http://www.ysmblog.com/blog/2009/05/28/holiday/ Putting the “Pop” back into your Father’s Day ads Oates. Tonto. Robin. Father's Day. What do all these things have in common? Well, they're all overshadowed by slightly more famous counterparts. Oates had Hall, Tonto had The Lone Ranger, Robin had Batman and Father's Day... has Mother's Day. But despite the second-banana status ... http://www.ysmblog.com/blog/2009/05/26/fatherly-advice/