http://www.ysmblog.com/blog The official blog of Yahoo! Search Marketing Fri, 19 Mar 2010 17:34:21 +0000 http://backend.userland.com/rss092 en Join us in New York for search’s annual big event Well, it’s not quite the Oscars, but as far a search goes, Search Engine Strategies is it. Yahoo! will be there, natch---because you know we invented this officious oracle thingy, right?---and we’ll be working the crowd, pressing the flesh and offering ... http://www.ysmblog.com/blog/2010/03/19/yahoo-at-search-marketing-strategies/ “Mad Men” action figures; “Bing” it on up; a call for calls to action; St. Pat’s day beer bust, and more Those “Mad Men” are such dolls AdAge reports, via the New York Times, that Mattel will introduce a line of “Mad Men” action figures---or perhaps “inaction figures” would be the more ... http://www.ysmblog.com/blog/2010/03/17/ad-news-and-views-from-around-the-web-10/ Frito-Lay uses Flickr to get customers to engage This from BrandWeek: Snack brand Lay’s is tapping a somewhat unexploited social media outlet—photo-sharing site Flickr---for a new push asking consumers to document their happiness. This month, the Frito-Lay brand is asking consumers to submit photos of themselves---or family members and loved ones---enjoying life’s happy ... http://www.ysmblog.com/blog/2010/03/17/documenting-happiness/ How Yahoo’s enhanced pricing structure helped make Pronto’s digital advertising more efficient Shopping comparison network Pronto Inc. realized a dynamic drop in CPCs and increased ROI with Yahoo!’s enhanced pricing structure. This enhancement, combined with optimization advice from a Yahoo! representative, helped Pronto to increase its overall ROI without increasing spend. The ... http://www.ysmblog.com/blog/2010/03/16/getting-results-through-search-pronto/ Domain names turn 25 It's tough being in your twenties. You may still be young enough to party like a rock star, but no one yet respects you. (Try pulling up your pants and getting a hair cut. Maybe that will help.) Today domain names turned 25 years old. The first ... http://www.ysmblog.com/blog/2010/03/15/happy-birthday-dear-domain-name/ Six steps you can take to help search engines find and index your content You’re trying to get your website noticed and search engines are an excellent channel for visibility. In this article, we’ll look at some basic things you can do to make sure your content is being indexed by ... http://www.ysmblog.com/blog/2010/03/11/getting-there-with-search/ Efficient Frontier offers insights Recently, we introduced some new features and functionalities that make it easier and more efficient for you to manage your account and better target your campaigns. These were pretty much a hit with the search marketing cogniscenti. So how are these updates performing? Pretty well, according to Efficeint ... http://www.ysmblog.com/blog/2010/03/11/get-the-best-results-from-yahoos-partner-network/ Advertisers and agencies have questions; we have answers A few weeks ago, we announced U.S. and E.U clearance for the Yahoo! and Microsoft Search Alliance. This was, naturally, big news in the search marketing world. That post garnered some 60 comments from our engaged advertising and agency customers. Most of these ... http://www.ysmblog.com/blog/2010/03/11/questions-about-the-yahoo-and-microsoft-search-alliance/ Yahoo’s March Madness hoop dreams; recession brand lessons; data’s not everything; 2010 looking up, and more Calling all bracketologists March brings with it green beer, spring flowers and, of course, three weeks of hoops hysteria in the form of the NCAA college basketball tournament. This year’s Yahoo! Sports March Madness line-up is ... http://www.ysmblog.com/blog/2010/03/10/ad-news-and-views-from-around-the-web-9/ David Pann talks about customer migration and continuing search innovation How will the search agreement with Microsoft affect Yahoo! advertisers and products? David Pann, VP and general manager of search advertising, told WebProNews Video that the deal is “a win for advertisers with a single buy getting access to more inventory, ... http://www.ysmblog.com/blog/2010/03/09/video-yahoo-search/