http://www.ysmblog.com/blog The official blog of Yahoo! Search MArketing Sat, 10 May 2008 01:18:36 +0000 http://backend.userland.com/rss092 en How to “Green” Your Search Marketing There's no question that the environment is one of today's "hot topics," pun intended. Many consumers are now searching for ways to lower their carbon footprint, and creating a demand for eco-friendly products and services. It’s a new marketplace that is ripe for the picking ... http://www.ysmblog.com/blog/2008/05/09/green-clicks/ Defend yourself from scammers looking to steal your account Though we have previously published articles on “phishing,” we think it never hurts to remind you of ways to protect yourself from these scammers. You may receive an e-mail that looks like it came from Yahoo!, taking you to something that looks like ... http://www.ysmblog.com/blog/2008/05/07/anti-phishing-reminders/ 6 Tips for Prom and Grad Season My prom was a long time ago, but I’ve never forgotten…all the big hair. But proms and graduations still mean a lot to young folks---and the online retailers that sell evening gowns, tuxedos and limo services for the big evening, or diploma frames, coffee ... http://www.ysmblog.com/blog/2008/05/05/prom-season/ 5 ways to integrate pay-per-click search ads with online display ads What kind of online advertising should you use: search or display? Well, if you want to drive targeted traffic to your site, build brand awareness and increase sales, you should be using both. When you tie search ads, display ads and ... http://www.ysmblog.com/blog/2008/04/29/so-happy-together/ Find out more about the new tools that can help you manage your bids "WIIFM," as most people know, is not your local Lite Rock radio station, but an acronym for the question "What's In It For Me?". And WIIFM is what most advertisers want to know anytime we announce a ... http://www.ysmblog.com/blog/2008/04/25/min-bid-changes-in-your-account-interface/ New report lets you know how many clicks we’re discarding for you Our Click Protection System works around the clock to identify clicks we believe you shouldn't have to pay for---but until now, you had to take our word for it.  Now you can use our new Click Filter Report to ... http://www.ysmblog.com/blog/2008/04/22/click-filter/ How to manage your new Sponsored Search minimum bids Starting today, minimum bids for some Sponsored Search keywords will no longer be fixed at $.10. Throughout the next week, you may start noticing new minimum bids on some of your keywords. Your new minimum bids can be lower or higher than ... http://www.ysmblog.com/blog/2008/04/17/min-bids/ Building Your Yahoo! Search Marketing Account It’s a mystery why the Great Pyramid of Giza is the only structure of the original Seven Wonders of the World that still stands today. Scholars assume that it’s due to its sturdy architecture, but no one knows for sure the actual construction methods that ... http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/ Yahoo! plans to change the way you advertise Every so often, entire industries are transformed by innovation---and we at Yahoo! think we’re on the verge of transforming the advertising industry. It’s an industry ripe for transformation. Especially with display ads, everything from finding the right audience to booking inventory to testing ads ... http://www.ysmblog.com/blog/2008/04/07/introducing-amp/ Mom will love the flowers, but she'll really be impressed if you use these 8 tips to grow your profits When you were a kid, your mom was probably always after you to keep your room tidy. Now that you're an adult, it's up to us to nag you about keeping ... http://www.ysmblog.com/blog/2008/04/04/mothers-day/