Posts filed under 'Events'March 19th, 2010
Yahoo! at Search Marketing Strategies
Well, it’s not quite the Oscars, but as far a search goes, Search Engine Strategies is it. Yahoo! will be there, natch—because you know we invented this officious oracle thingy, right?—and we’ll be working the crowd, pressing the flesh and offering you all the tips and tricks you need to be better at what you do. According to the SES New York website, some 5,000 marketers and search engine optimization professionals attend each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. What: Search Engine Strategies NYC Here’s a selection of sessions where Yahoos will be speaking: Tuesday, March 23 The State of Search: Where to Next? Digital Asset Optimization Search Analytics: Meaningful SEO Metrics: Going Beyond the Numbers Search on the Edge: From Real-Time Search to Dynamic Discovery Developing Great Content Advanced Issues: Advanced Paid Search Tactics Advanced Issues: Ads in a Quality Score World Thursday, March 25 Advanced Issues: Advanced Paid Search Tactics Advanced Issues: Ads in a Quality Score World — The Team March 5th, 2010
4A’s Conference Round-UpTrends and tips from the smartest minds in advertising This week, your indefatigable Yahoo! Advertising correspondents went on a field trip to the 4A’s “Transformation 2010” conference in San Francisco. (Those 4A’s stand for the American Association of Advertising Agencies.) While there, we did old the meet and greet, tweeted, and posted to Facebook our take-aways from some the smartest minds in the advertising world. We even did a little live blogging and took some video, too. (Lookin’ good, Carol!) For a round-up of some the most interesting sessions, switch over to the Yahoo! Advertising blog. March 4th, 2010
Five Ways Advertisers Can Save Time
Yahoo! Search Marketing Desktop simplifies multiple campaign management If you’re an advertiser running more than one campaign, you will probably welcome the new Yahoo! Search Marketing Desktop, a free offline tool that lets you spend less time on the tactical details of campaign management, and more on increasing your return-on-investment. With Yahoo! Search Marketing Desktop, it now takes just a few clicks to modify multiple campaigns, ad groups, keywords and ads at the same time. And if you get carried away, you can even undo selected changes with no harm done. Yahoo! Search Marketing Desktop puts an intuitive face on five major campaign management tasks:
By using Yahoo! Search Marketing Desktop you’ll have more time to analyze campaign performance, test your ads, and do all the other things that can help make campaigns succeed. Or, you could go do something else entirely! Ready to get started? Download the free Yahoo! Search Marketing Desktop, or register now for a webinar that will introduce you to the tool and its benefits. –-Chris Marlowe, Staff Writer (Stopwatch image by Casey Marshall via Flickr, CC 2.0)February 24th, 2010
Yahoolympics scores 17.5 million fansYahoo! attracts largest online Olympic audience, Feb. 8 to 14
Yahoo’s Olympics site attracted 9.3 million unique visitors from February 8 to 14, according to comScore. That’s the largest online Olympics audience for the period, which included the Opening Ceremony and the first three days of competition, while Yahoo! Sports attracted more than 17.5 million unique visitors. Yahoo’s Olympics site surpassed both NBC’s Olympics site (6.5 million unique visitors) and ESPN (8.4 million unique visitors) during the same period. For more, visit the Yahoo! Advertising blog. (Curling image by bensonkua via Flickr, CC 2.0) February 19th, 2010
Catch the Revenue WaveEcosystem 2.0 conference explores profiting from interactivity
The Interactive Advertising Bureau (IAB), the event’s main sponsor, says the focus will be on figuring out how to deliver on the profit potential promised by interactivity. Award-winning event Another highlight of Ecosystem 2.0 is “The Great Debate” on Feb. 23. This annual spotlight brings together the guiding lights of online advertising to share their expert opinion on every aspect of a hot topic, which this year is: “RESOLVED: I Own the Data.” The debate’s four speakers include Yahoo! Vice President of U.S. Partnerships, Ramsey McGrory. He’s really involved in how Yahoo! gathers, handles, utilizes, analyzes and protects incredible amounts of digital data, so he’s the perfect person to explain how we’re delivering value for Yahoo! advertising and publisher partners while retaining respect for privacy and addressing other concerns. Yahoo! is adding some special touches to lunch on Feb. 22, too—as if three days at the La Costa Resort and Spa in Carlsbad isn’t special enough! Just don’t forget the sunblock and surf wax. What: IAB’s Ecosystem 2.0 —Chris Marlowe (Surfer image courtesy mikebaird via Flickr, CC 2.0)
February 3rd, 2010
Yahoo! Network Distribution and Import Campaigns WebinarPlease join us Feb. 4, 2010 for this free and informative Sponsored Search webinar We’re offering this free webinar for our Sponsored Search customers, covering two important features: Network Distribution and Import Campaigns. The Network Distribution feature allows you to target marketing campaigns to the entire Yahoo! Network, including Yahoo! Search and Yahoo! Partners. Learn how you can control where your ads appear, use reporting to help you optimize your settings, and adjust your bids, as well as how to set premiums based on the traffic most valuable to you. The Import Campaigns feature allows you to import your Google AdWords campaign data into your Yahoo! Search Marketing account. Learn how the tool can help you to import your AdWords campaign data, so you can leverage the insights and know-how from your Google campaign data for your Yahoo! campaigns. To enter the webinar on February 4, you will need the password you created when you registered. When: Thursday, Feb. 4, 2010, 11 A.M., Pacific Time November 17th, 2009
You’re Invited…Attend our free display advertising webinar this Thursday to help enhance your search campaigns Research shows that using display advertising can lift your company’s search activity by 155%. (Source: Specific Media; study leverages 12 months of proprietary Specific Media Ad effectiveness data ending August 2008, backed by comScore.) This coming Thursday, November 19, at 11:00 a.m. Pacific Time, we invite you to join us for a free one-hour webinar that will demonstrate why adding display ads to your marketing mix can energize your search campaigns, and present an simple and quick way to get started in display. The webinar will include a live product demo of Yahoo! My Display ads, an innovative display advertising solution that allows you to easily create your own banner ads, with no designer needed, and run them across the Yahoo! network in a matter of days. In this webinar, you’ll also learn about:
You can register for the webinar here. — The Team November 9th, 2009
Never Stop LearningUpcoming free YSM webinars can help you save money and become a smarter advertiser
Here is the schedule: Holiday Best Practices 2009 Webinar Yahoo!’s 2009 Holiday Consumer Overview and Search Best Practices Web Conference will cover the following topics:
Click here to sign up for the beginning advertisers’ webinar, or here to sign up for the advanced advertisers’ webinar. Getting Started with Marketing in Search Engines Webinar In this webinar, designed for new advertisers and those considering becoming an advertiser, we’ll cover the following topics:
You can register for this webinar here. Display Advertising Webinar Research shows that using display advertising can lift your company’s search activity by 155%. (Source: Specific Media; study leverages 12 months of proprietary Specific Media Ad effectiveness data ending August 2008, backed by comScore.) In this webinar, you’ll learn about:
You can register for this webinar here. — Jeff Hecox October 29th, 2009
Not Just Turkey and SantaCut through the glut of typical holiday messages by promoting these offbeat holidays in November and December
These are some of the special months, weeks and days that business organizations or Congress have designated to promote various causes. Depending on your business, you might be able to turn these offbeat holidays into a new ad campaign and ring up some extra cash. Below are some examples: In November for example, booksellers have a number of offbeat days to choose from, including Indian American Heritage Month, National Young Reader’s Week (Nov. 9 – 15), National Bible Week (Nov. 22 – 29), National Game and Puzzle Week (Nov. 22 – 28), National Author’s Day (Nov. 1) and National Young Readers Day (Nov. 10). Food and desert retailers have plenty of marketing choices in November, as well. These include: American Diabetes Month, National Georgia Pecan Month, National Peanut Butter Lovers Month, National Pomegranate Month, Sweet Potato Awareness Month, Vegan Month, Sandwich Day (Nov. 3), National Men Make Dinner Day (Nov. 5), National Bittersweet Chocolate with Almonds Day (Nov. 7), World Diabetes Day (Nov. 14), Homemade Bread Day (Nov. 17) and Turkey-Free Thanksgiving (Nov. 26). Here are a sampling of other specially designated dates in November and December that, with a little creativity, you might be able to organize a search marketing campaign around: November: December: Best of luck with your campaigns, and happy holidays! — Colin Kingston, Listings Editor October 28th, 2009
Ad News and Views from Around the WebAltered ad ethics; tweeting for fun and profit; get your phone to yodel; marketing that breeds like bunnies, and more Should altered photo ads carry warning labels? Tweet all about it! Dialing for yodels Oh, the stories they could tell Viral marketing…with Bunnies! |
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