Archive – All Entries

May 2008

• Green Clicks  (0)
• Anti-Phishing Reminders  (5)
• Pomp and Circumstance  (3)

April 2008

• So Happy Together  (36)
• Min Bid Changes in Your Account Interface  (3)
• Throw the Bad Clicks Out  (12)
• Minimum Bids No Longer Fixed at $.10  (55)
• From the Ground Up  (8)
• Get AMP!’d  (6)
• Make Your (Mother’s) Day  (7)
• Common Enemy  (27)

March 2008

• New Hours for Customer Support  (2)
• Chasing our Long Tails  (44)
• New Guidelines for Questionable Products  (6)
• Vote for Better Search in ’08  (2)
• The Quality Impact  (13)
• Search Engine Strategies, New York 2008  (13)
• The Good, the Bad, the Creative  (18)
• Crunch Time  (7)
• More (Keyword) Power, Please  (4)
• Slice up Your Advertising Pie  (2)
• Many Happy Returns  (5)

February 2008

• Search Is Opening Up  (7)
• Search Marketing Expo – SMX West  (2)
• Reserve Prices  (100)
• More is Better  (11)
• Start Spreading the News  (2)
• Top Search Agency Shining Bright  (6)
• Convert Your Clicks  (82)
• Three Questions to Ask About Your Clicks  (17)
• Protect Your Account From Phishing  (22)
• Introducing All-You-Can-Eat Web Hosting  (0)
• Advice for the Lovelorn  (1)
• New Year, New System Upgrades  (20)

January 2008

• Valentine’s Day Advice  (4)
• A Smarter Start  (11)
• Calling all Search Superstars!  (12)
• The Three Biggest Mistakes in Search Marketing  (63)
• Ciao, Bella!  (4)
• New Search Marketing Webinars  (6)
• Predictions for 2008  (16)
• You Oughta be in Pictures  (2)
• What Quality Index is… Not  (7)

December 2007

• New Year’s Hours Reminder  (2)
• The Year in Review  (170)
• Holiday Hours for Customer Solutions  (8)
• New Yahoo! Shortcuts for WordPress  (8)
• Going Social  (9)
• Post-PubCon Ponderings  (18)
• The Whys and Hows of “Insert Keyword”  (30)
• Take the Reader Survey  (5)
• Understanding Bids and Budgets  (9)
• Get Trendy  (7)
• What’s a DMA®?  (4)
• Search and Display: Perfect Together  (5)

November 2007

• Yahoo! at PubCon Las Vegas 2007  (15)
• Fine-Tuning  (32)
• Our “Getting to Know You” Survey  (2)
• Holiday Hours for Customer Support  (4)
• Advertiser 2.0  (25)
• Improving Your Ad Copy  (28)
• Your Quality Index  (31)
• More Holiday How-to’s  (1)

October 2007

• Learn the Value of Blogging at BlogWorld 2007  (5)
• Beware “Phishing” Scams  (9)
• Customize It!  (2)
• Questions and Answers on Blocked Domains  (6)
• Block Your Ads from Appearing on Certain Sites  (101)
• Can’t See Your Ad?  (37)
• Stumble Upon Us in New York Next Week  (22)
• Updates Great and Small  (37)
• More Lessons in Yahoo! Search Marketing  (11)
• Brief System Downtime Saturday  (0)
• Beyond Feeling Lucky  (1)
• Driving Traffic Quality  (72)

September 2007

• Yahoo.com and Beyond  (22)
• Holiday Search Marketing Strategies  (33)
• Turn up Your Offline  (4)
• Fall Back on Travel  (2)
• Six Tips for Building Curiosity and Influence Into Your Search Campaigns  (6)
• Too Much Information?  (267)
• Retail Therapy  (5)
• Lessons in Yahoo! Search Marketing  (25)
• New Payment Option and a Special Offer  (9)
• A Direct Response to Feeling “Blue”  (20)
• Ad Testing Month  (3)

August 2007

• Enhanced Tools and New Options  (220)
• Shopkeeper Nation  (7)
• The Way from San Jose  (2)
• A Plan, a Primer, Panama!  (25)
• The More the Merrier  (125)
• Miles of Crooked Smiles  (257)
• Do you know the way to San Jose? We do!  (22)
• TELEGRAM!  (1)
• New Traffic Quality Center Launches  (133)
• And You Can Take That to the Bank  (4)

July 2007

• Help Gets Help  (54)
• Research Online, Buy Offline  (265)
• Beware the Acro-Gnome  (13)
• Improve Your Conversion Rates  (245)
• Making the Grade  (8)
• Mr. Right (Now)  (4)
• Ultimate Winners  (16)
• Oh, What a Tangled Web…  (55)
• Yahoo! SmartAds for Travel  (10)

June 2007

• Panama Opens New Locks  (208)
• Pay the Cost to Be the Boss  (5)
• Short Descriptions Now Live  (38)
• Under New Management  (0)
• Small is the New Big  (21)
• Back to the Future… And Beyond  (15)
• Just to Clarify: QBP  (15)
• Short Descriptions to Go Live on Yahoo!  (38)
• Old News is Good News  (10)
• Quality-Based What?  (17)
• Don’t Be Shy with that API  (40)
• A New Pricing Model Rolls Out Today  (87)

May 2007

• Ultimate Connection Contest Entry Closed  (11)
• Customers, Conversions and Tracking…Oh my!  (65)
• The Ultimate Deadline  (3)
• Take Search to the Next Level at SMX Advanced  (12)
• Year of the Piggy Bank  (2)
• New Feature Rolls Out  (0)
• New Analytics, Calendar Features  (5)
• Being There for Your Customers  (13)
• Time to Add Shortening  (153)
• Making that Ultimate Connection  (29)
• Putting the There, There  (13)
• Boosting Your Buzz  (17)
• Six Degrees of ABCs  (12)

April 2007

• New Ad Testing Tutorial  (11)
• Short Descriptions Coming  (8)
• No-Cost Campaign Design  (5)
• Yahoo! at ad:tech SF, 2007  (11)
• Upgrades and Enhancements  (8)
• Faster, Simplified Online Customer Checkout  (38)
• Punctilious Punctuation  (15)
• Two-point-oh  (12)
• Yahoo! Increases Quality Initiatives  (4)
• New Technology Solutions Center  (7)
• Say Moshi Moshi!  (11)
• Think Short  (69)
• Yahoo! at SES NY, 2007  (21)
• Editorial Guidelines Benefit Everyone  (7)

March 2007

• You Complete Me  (12)
• New Site Solution Tool  (14)
• Yahoo! Searchlight Award 2007 Winners  (345)
• Quality is His New Job, For One  (10)
• Viva la User Revolution  (11)
• Erin Go Bragh  (22)
• Role-play  (13)
• Log-in Tip  (5)
• Gone Phishing  (5)
• The Freshman  (19)
• Finding Your Account ID  (8)
• New Bidding and Ranking Tutorial  (26)

February 2007

• Internet Retailer Conference Discounts Available  (17)
• Standard or Advanced Match?  (15)
• Improving Ad Quality, Part IV  (13)
• Save the Date  (38)
• Gung Hay Fat Choy  (29)
• The Yahoo! Searchlight Awards  (9)
• Improving Ad Quality, Part III  (30)
• Improving Ad Quality, Part II  (47)
• Where’s My Stuff?  (12)
• New Ranking Model Launched  (40)
• 3… 2… 1… Liftoff  (29)
• New Ad Ranking: Five Best-Practices  (18)

January 2007

• Improving Ad Quality, Part I  (27)
• An Important Change to the Way Ads Are Ranked in the U.S.  (170)
• Upgrade Webinar Now Live  (2)
• Benefits of the New Platform  (7)
• Third-Party Tools Update  (32)
• Upgrade Resources  (5)
• The New Bidding System  (38)
• Addressing Click Fraud  (21)
• Welcome (Feed)back  (19)
• Happy New Year!  (9)

December 2006

• New Year’s Downtime Reminder  (4)
• Meet the Team  (0)
• A Ten-Minute Christmas  (11)
• Holiday Hours  (1)
• Combining Search and Display Advertising  (5)
• Getting the Word (of Mouth) Out  (30)
• Yahoo’s John Slade Interviewed  (14)
• Creating Ad Copy that Clicks  (16)
• Happy Chanukah  (3)
• Question: Whose Birthday Is It?  (10)
• New Advertisers, Welcome Aboard  (18)
• New Manage Bids Now Live  (6)
• Got Questions About Your Upgrade?  (17)
• Reminder: Come See Us at SES  (3)
• Navigating Your Upgraded Account  (0)

November 2006

• Head’s Up: New Bidding Information Coming  (27)
• Party with Us at SES  (6)
• Turkey Day Hours for Customer Support  (1)
• Smoothing Your Upgrade  (3)
• The Die is Cast  (2)
• Be Prepared  (40)
• Launch Lunch  (2)
• Feedback Loop  (17)
• Yahoo! Search Marketing in Vegas  (1)
• Questions and Answers  (36)
• Reserve Your Place  (5)

October 2006

• The Road Ahead  (101)
• A Whole New Reason to Say Yahoo!  (165)
• Archives  (0)
• Test Page  (0)
• About The Blog  (2)