Archive – All Entries

July 2010

• Ad News and Views from Around the Web  (4)
• Free Ship = Good Tip  (2)
• Ad News and Views from Around the Web  (4)
• New Search Alliance Transition Updates and Tips  (34)
• The Powerful New Choice in Search  (18)
• Viva World Cup! Viva Yahoo!  (3)
• Ad News and Views from Around the Web  (3)
• 5 Burning Questions About Your Ads  (3)
• Six Social Marketing Events Not to Miss in July  (14)
• 4 Tools You Should Be Using  (4)
• About  (0)
• Preparing for the Transition to adCenter  (25)
• About  (0)
• “A True Alternative to Google”  (5)
• More Questions and Answers about the Search Alliance  (7)

June 2010

• Ad News and Views from Around the Web  (10)
• Yahoo! Search Marketing Desktop Launches Excluded Keywords Feature  (3)
• Know the (Quality) Score  (4)
• Ad News and Views from Around the Web  (5)
• Search Alliance Update #2  (43)
• You’re Doing it Wrong  (8)
• Scoping Out Your Keywords  (5)
• Come On In!  (10)
• Ad News and Views from Around the Web  (2)
• What You Don’t Know About Local, Social and Video  (4)
• Title Factors that Impact Search Rankings and Click-through  (15)
• Ad News and Views from Around the Web  (1)
• How to Be a SuperSEO  (4)
• Spring Cleaning  (15)
• Ad News and Views from Around the Web  (3)
• What’s that Phishy Smell?  (4)
• Traditional Agencies + Search Marketing: Are We There Yet?  (14)

May 2010

• Minimum Replenishment Reduction  (6)
• Ad News and Views from Around the Web  (2)
• Provoke Your Creativity with Yahoo! at Internet Week  (2)
• Questions and Answers about the adCenter Integration  (6)
• Ad News and Views from Around the Web  (2)
• Not One Size Fits All  (9)
• Examining Your Backlinks with Yahoo! Site Explorer  (28)
• Search Alliance Update  (68)
• Ad News and Views from Around the Web  (4)
• Our Changing Online Behavior  (2)
• Set Your Campaign Performance to Optimize  (21)

April 2010

• Ad News and Views from Around the Web  (5)
• Upcoming SEO and Social Media Events  (9)
• Yahoo! Delivers More Sponsored Paid-Click Ads  (14)
• Ad News and Views from Around the Web  (0)
• Defining Your Target Audience for SEO  (40)
• The Event for Digital Advertising  (4)
• Ad News and Views from Around the Web  (1)
• Use Search to Improve Display Campaigns  (1)
• Helping You Succeed Online  (0)
• How to Dominate Search Results through Social Media Sites  (2)
• Ad News and Views from Around the Web  (0)
• Today’s Most Important Ranking Factor You Should Know  (21)
• Announcing Yahoo! Entertainment for the iPad  (3)
• First Choice Ski Uses Yahoo! Web Analytics to Improve Performance  (1)
• The Benefits of Yahoo! Search Retargeting  (0)

March 2010

• Yahoo! at SES NY  (0)
• Ad News and Views from Around the Web  (0)
• Searching for Growth  (4)
• 12 Stellar SEO Tools  (74)
• CTIA Video: Yahoo! Sketch-a-Search Demo  (0)
• Ad News and Views from Around the Web  (0)
• New Yahoo! Mobile Apps  (7)
• “Life” Comes to Life on Yahoo!  (1)
• Online Hasn’t Killed TV, Just Made it Better for Advertisers  (0)
• Yahoo! at Search Marketing Strategies  (17)
• Ad News and Views from Around the Web  (0)
• Documenting Happiness  (0)
• Getting Results Through Search, Pronto  (6)
• Happy Birthday, Dear Domain Name  (26)
• Getting There With Search  (9)
• Get the Best Results from Yahoo’s Partner Network  (0)
• Questions about the Yahoo! and Microsoft Search Alliance  (20)
• Ad News and Views from Around the Web  (0)
• Video: What’s Next for Yahoo! Search?  (1)
• Right on Target  (12)
• 4A’s Conference Round-Up  (0)
• Five Ways Advertisers Can Save Time  (22)
• Ad News and Views from Around the Web  (0)
• Video: Carol Bartz on Science, Art and Scale  (1)
• Science, Art and Scale  (4)

February 2010

• Talk About A-Plus  (0)
• Yahoos at SMX West  (3)
• Optimize Your Way to a Cleaner Account  (3)
• Yahoolympics scores 17.5 million fans  (1)
• Ad News and Views from Around the Web  (0)
• Buying Time  (3)
• What Do I Do With All This Data?  (3)
• Is Your Site Invisible?  (37)
• Catch the Revenue Wave  (1)
• New Alliance Heralds New Opportunities  (80)
• Ad News and Views from Around the Web  (0)
• Search Innovation in Five Minutes  (2)
• Speaking of Search  (7)
• Ad News and Views from Around the Web  (0)
• Yahoo! Network Distribution and Import Campaigns Webinar  (13)
• Ad News and Views from Around the Web  (1)
• Don’t Set it and Forget it  (12)

January 2010

• Ad News and Views from Around the Web  (3)
• You’re in Control  (38)
• New Search Improvements for the New Year  (59)
• Navigating Your Way to Better Quality  (9)
• New Year, Original Content  (7)
• Dear Abby for Web Advertising  (62)
• The Best of Yahoo! Ads, ‘09  (10)

December 2009

• Top Toys for Boys, 2009  (13)
• Top Toys for Girls, 2009  (14)
• Getting into the Game  (6)
• 2009 Holiday Shopping Trends  (12)
• Where the Green Things Are  (14)
• Random Acts of Kindness, Yahoo! Style  (16)
• Black Friday Anything But Bleak  (6)
• Right Media is Open for Premium Business  (1)
• Yahoo! and Facebook Teaming Up  (8)
• Share Your Memories of 2009  (3)

November 2009

• The 12 Weeks of Christmas: A Yahoo! Survey  (7)
• Enjoy the Silence (While You Can)  (5)
• Breaking News from Yahoo! News  (5)
• You’re Invited…  (3)
• Anti-Phishing Reminders  (6)
• One Shining Moment  (1)
• The Tooth about Dental Ads  (18)
• Pricing Adjustments Working, Say Experts  (20)
• Never Stop Learning  (1)
• Ad News and View from Around the Web  (3)

October 2009

• Yahoo! @ ad: tech  (3)
• Challenges and Solutions for a Tight Holiday Season  (7)
• Not Just Turkey and Santa  (3)
• Ad News and Views from Around the Web  (2)
• Hunkering Down for the Holidays  (4)
• Ready for the Holidays?  (10)
• Ad News and Views from around the Web  (2)
• Behind “It’s You”  (2)
• Video: Yahoo’s Mitch Spolan on Search Retargeting  (14)
• Hacking it in NYC  (2)
• The Yodels Heard ’Round the World  (2)
• Search Advertising News from around the Web  (4)
• Black Friday is the New Cyber Monday  (15)
• Content RSS  (0)
• Sponsored Ads in Filtered Search Results  (34)
• The Next Wave of Search  (46)
• All Treats, No Tricks  (7)
• Hack Day in New York  (4)
• Yahoo! at Search Marketing Expo East  (6)

September 2009

• Mobile Reach for Your Ads  (29)
• “It’s You” Goes Live  (4)
• New Yahoo! Search Launches  (25)
• Yahoo! CMO, Elisa Steele, explains how at Yahoo!, “It’s you”  (36)
• It’s You  (2)
• Ring My Bell  (12)
• New Yahoo! Advertising Resources  (7)
• Paint the Town Purple  (16)
• It’s Open Season for Ad Exchanges  (1)
• Get Ready for Gifting  (7)
• Do You Know Where Your Ads Are?  (60)
• How Do People Watch Online Videos?  (14)

August 2009

• Not Just Back to School  (12)
• A Step in the Right Direction  (13)
• Sprucing Up the Joint  (2)
• No Phishing Here  (7)
• Do It in Bulk  (28)
• Tune-up Your Ads About Tune-ups  (6)
• Rich Rewards  (8)
• A Drive Through the Desert  (5)
• Driven to Distraction  (24)

July 2009

• Trust a Professional  (6)
• Microsoft, Yahoo! Change the Search Landscape  (1)
• New Math  (6)
• Class Is in Session  (4)
• A New Home  (14)
• Marketing Through Social Networks  (30)
• Bidding With Your Brain  (9)
• After the 4th  (1)
• P.R. Campaign Reaches Its Destination  (4)
• Summer Love—for Your Ads  (7)

June 2009

• Counting Clicks  (7)
• Social Chemistry  (4)
• Display for the Rest of Us  (22)
• On the Right Foot  (0)
• Diving Deeper into Targeting  (4)
• Shopping in a Recession  (14)
• Rejecting Rejections  (3)

May 2009

• Any Excuse for a Party  (8)
• Fatherly Advice  (10)
• Display That Performs Like Search  (31)
• The Grown-Up Gamer  (0)
• Understanding Targeting  (1)
• Primping for Prom (and Graduation)  (4)
• The Favicon Marks Your Spot  (33)
• Advertising to Dads and Grads  (0)

April 2009

• Serious Analytics  (30)
• Scoping Out Your Keywords  (3)
• You’re Doing it Wrong  (23)
• Mom’s the Word  (1)
• What Do You Want to Hear?  (5)
• Those Who Matter Most  (1)
• Know the (Quality) Score  (6)
• Right on Schedule  (10)
• Eggs-cellent Advice  (3)

March 2009

• 6 Questions about Ad Optimization  (13)
• Twitter Me This  (17)
• Catching the Phishers  (5)
• Spring Cleaning  (15)
• On Target  (35)
• Deep in the Heart of Taxes  (4)
• Lower Reserves  (17)
• Keyword Suggestions, Just for You  (17)
• 4 Tools You Should Be Using  (10)

February 2009

• 5 Burning Questions About Your Ads  (21)
• New Ad Targeting Products Announced  (7)
• Your Ads, Richer  (108)
• Anyone for Some Good News?  (0)
• Free Ship = Good Tip  (12)
• Heart-Shaped Box  (1)
• Getting Caught in the Web  (5)
• Building a Foundation with Strong Keywords  (12)

January 2009

• Case Study: Rise of “The Tudors”  (2)
• The Truth about Account Optimizations  (47)
• The New and Improved Help Center  (10)
• I’m with Cupid  (10)
• Super Bowl Sales Tips  (5)
• Last Year’s Advice  (7)
• Geo vs. Geo  (18)
• Out With the Old, in With the New (Creatives)  (16)

December 2008

• Worst Gifts for the 2008 Holidays  (25)
• Top Gifts for Women  (10)
• Top Gifts for Men  (2)
• Hot Holiday Electronics  (2)
• No Phishing Here  (7)
• The Holiday (Video) Game Plan  (3)
• Top Holiday Gifts for Girls  (17)
• Toys for Boys  (4)
• Black Friday Not So Gloomy?  (2)
• Top Searches of 2008  (7)

November 2008

• “Ho-Ho-Ho” or “Ho-Hum”?  (4)
• The Monday You’ll Actually Enjoy  (3)
• Cross-Selling for the Holidays  (4)
• The Blocked Domains 500  (40)
• Determining Your Most Effective Bids  (21)
• Put Them to the Test  (4)
• Measuring Search and Display for Success  (155)

October 2008

• Podcast: Choosing Specific Keyword Phrases  (5)
• Gotham Get-Together  (2)
• You Can See Them From Here  (50)
• Scaring Up Clicks  (2)
• Search Radio  (1)
• Behind the Scenes  (20)
• Have Some Email with Your Search  (29)
• Top Costumes for Fright Night  (4)
• Search by the Slice  (0)
• Straight From the Source  (14)

September 2008

• Myth-busting and the Yahoo!-Google agreement  (1)
• Are Your Headlines Eye-Grabbers?  (9)
• It’s APT to Change  (31)
• Matching Your Keywords to Searches  (5)
• Search Marketing for the Big Event  (12)
• Don’t You Dare  (23)
• Five Questions About Keywords  (8)

August 2008

• Case Study: Better Together  (4)
• Search Engines Are Like Your College Professor  (8)
• Organizing Ad Groups for Success  (11)
• Turning Up (or Down) the Volume  (8)
• Managing the Minimum  (5)
• Register for a Free Campaign Optimization at SES Jose  (7)
• Head of the Class  (2)
• Are You Bidding on the Right Keywords?  (9)

July 2008

• What’s a Good Click-Through Rate?  (45)
• New Info to Chew On  (4)
• SES for 20 Percent Less  (6)
• Helping the Garden Grow  (6)
• Reading Between the (Guide)lines  (1)
• Be Your Own BOSS  (1)
• Bringing Home the Bacon  (4)
• Where’d My Ad Go?  (3)
• Making sure your ads are high quality  (5)
• Making Lemonade Out of Lemons  (6)

June 2008

• 3-Minute Drill  (6)
• Knowing Right from Wrong  (3)
• Click Investigation Just Got Easier  (7)
• You’re #1! (But Should You Be?)  (8)
• The Choice is Yours  (2)
• Riding the Wave  (53)
• Making Sense of Match Types  (4)
• Sell Your Products Globally  (4)
• Five Burning Questions  (97)
• Father Knows Best (Practices)  (3)

May 2008

• Fix Your Campaigns  (1)
• Help With Minimum Bids  (1)
• The Top of the Page  (16)
• Making the Grade  (4)
• Better? You Bet  (28)
• Writing Effective Ads  (9)
• Green Clicks  (3)
• Anti-Phishing Reminders  (7)
• Pomp and Circumstance  (5)

April 2008

• So Happy Together  (10)
• Min Bid Changes in Your Account Interface  (13)
• Throw the Bad Clicks Out  (26)
• Minimum Bids No Longer Fixed at $.10  (76)
• From the Ground Up  (10)
• Get AMP!’d  (7)
• Make Your (Mother’s) Day  (12)
• Common Enemy  (31)

March 2008

• New Hours for Customer Support  (4)
• Chasing our Long Tails  (50)
• New Guidelines for Questionable Products  (10)
• Vote for Better Search in ’08  (3)
• The Quality Impact  (16)
• Search Engine Strategies, New York 2008  (3)
• The Good, the Bad, the Creative  (21)
• Crunch Time  (8)
• More (Keyword) Power, Please  (6)
• Slice up Your Advertising Pie  (3)
• Many Happy Returns  (5)

February 2008

• Search Is Opening Up  (8)
• Search Marketing Expo – SMX West  (4)
• Reserve Prices  (118)
• More is Better  (16)
• Start Spreading the News  (2)
• Top Search Agency Shining Bright  (7)
• Convert Your Clicks  (124)
• Three Questions to Ask About Your Clicks  (39)
• Protect Your Account From Phishing  (24)
• Introducing All-You-Can-Eat Web Hosting  (2)
• Advice for the Lovelorn  (5)
• New Year, New System Upgrades  (25)

January 2008

• Valentine’s Day Advice  (4)
• A Smarter Start  (34)
• Calling all Search Superstars!  (12)
• The Three Biggest Mistakes in Search Marketing  (78)
• Ciao, Bella!  (4)
• New Search Marketing Webinars  (6)
• Predictions for 2008  (19)
• You Oughta be in Pictures  (2)
• What Quality Index is… Not  (7)

December 2007

• New Year’s Hours Reminder  (0)
• The Year in Review  (7)
• Holiday Hours for Customer Solutions  (7)
• New Yahoo! Shortcuts for WordPress  (22)
• Going Social  (10)
• Post-PubCon Ponderings  (4)
• The Whys and Hows of “Insert Keyword”  (16)
• Take the Reader Survey  (5)
• Understanding Bids and Budgets  (8)
• Get Trendy  (9)
• What’s a DMA®?  (5)
• Search and Display: Perfect Together  (6)

November 2007

• Yahoo! at PubCon Las Vegas 2007  (23)
• Fine-Tuning  (28)
• Our “Getting to Know You” Survey  (2)
• Holiday Hours for Customer Support  (5)
• Advertiser 2.0  (12)
• Improving Your Ad Copy  (28)
• Your Quality Index  (29)
• More Holiday How-to’s  (1)

October 2007

• Learn the Value of Blogging at BlogWorld 2007  (5)
• Beware “Phishing” Scams  (105)
• Customize It!  (0)
• Questions and Answers on Blocked Domains  (10)
• Block Your Ads from Appearing on Certain Sites  (120)
• Can’t See Your Ad?  (26)
• Stumble Upon Us in New York Next Week  (3)
• Updates Great and Small  (33)
• More Lessons in Yahoo! Search Marketing  (11)
• Brief System Downtime Saturday  (0)
• Beyond Feeling Lucky  (1)
• Driving Traffic Quality  (87)

September 2007

• Yahoo.com and Beyond  (7)
• Holiday Search Marketing Strategies  (29)
• Turn up Your Offline  (4)
• Fall Back on Travel  (2)
• Six Tips for Building Curiosity and Influence Into Your Search Campaigns  (12)
• Too Much Information?  (3)
• Retail Therapy  (2)
• Lessons in Yahoo! Search Marketing  (5)
• New Payment Option and a Special Offer  (15)
• A Direct Response to Feeling “Blue”  (0)
• Ad Testing Month  (5)

August 2007

• Enhanced Tools and New Options  (250)
• Shopkeeper Nation  (4)
• The Way from San Jose  (2)
• A Plan, a Primer, Panama!  (9)
• The More the Merrier  (6)
• Miles of Crooked Smiles  (14)
• Do you know the way to San Jose? We do!  (21)
• TELEGRAM!  (3)
• New Traffic Quality Center Launches  (23)
• And You Can Take That to the Bank  (4)

July 2007

• Help Gets Help  (3)
• Research Online, Buy Offline  (19)
• Beware the Acro-Gnome  (5)
• Improve Your Conversion Rates  (64)
• Making the Grade  (9)
• Mr. Right (Now)  (11)
• Ultimate Winners  (8)
• Oh, What a Tangled Web…  (9)
• Yahoo! SmartAds for Travel  (8)

June 2007

• Panama Opens New Locks  (35)
• Pay the Cost to Be the Boss  (9)
• Short Descriptions Now Live  (16)
• Under New Management  (24)
• Small is the New Big  (6)
• Back to the Future… And Beyond  (6)
• Just to Clarify: QBP  (2)
• Short Descriptions to Go Live on Yahoo!  (9)
• Old News is Good News  (2)
• Quality-Based What?  (15)
• Don’t Be Shy with that API  (6)
• A New Pricing Model Rolls Out Today  (89)

May 2007

• Ultimate Connection Contest Entry Closed  (4)
• Customers, Conversions and Tracking…Oh my!  (15)
• The Ultimate Deadline  (4)
• Take Search to the Next Level at SMX Advanced  (2)
• Year of the Piggy Bank  (2)
• New Feature Rolls Out  (0)
• New Analytics, Calendar Features  (14)
• Being There for Your Customers  (4)
• Time to Add Shortening  (5)
• Making that Ultimate Connection  (18)
• Putting the There, There  (4)
• Boosting Your Buzz  (11)
• Six Degrees of ABCs  (8)

April 2007

• New Ad Testing Tutorial  (2)
• Short Descriptions Coming  (8)
• No-Cost Campaign Design  (6)
• Yahoo! at ad:tech SF, 2007  (2)
• Upgrades and Enhancements  (12)
• Faster, Simplified Online Customer Checkout  (54)
• Punctilious Punctuation  (11)
• Two-point-oh  (3)
• Yahoo! Increases Quality Initiatives  (12)
• New Technology Solutions Center  (7)
• Say Moshi Moshi!  (4)
• Think Short  (51)
• Yahoo! at SES NY, 2007  (4)
• Editorial Guidelines Benefit Everyone  (8)

March 2007

• You Complete Me  (15)
• New Site Solution Tool  (7)
• Yahoo! Searchlight Award 2007 Winners  (34)
• Quality is His New Job, For One  (14)
• Viva la User Revolution  (1)
• Erin Go Bragh  (5)
• Role-play  (8)
• Log-in Tip  (5)
• Gone Phishing  (3)
• The Freshman  (4)
• Finding Your Account ID  (15)
• New Bidding and Ranking Tutorial  (3)

February 2007

• Internet Retailer Conference Discounts Available  (7)
• Standard or Advanced Match?  (12)
• Improving Ad Quality, Part IV  (12)
• Save the Date  (12)
• Gung Hay Fat Choy  (3)
• The Yahoo! Searchlight Awards  (1)
• Improving Ad Quality, Part III  (12)
• Improving Ad Quality, Part II  (40)
• Where’s My Stuff?  (14)
• New Ranking Model Launched  (25)
• 3… 2… 1… Liftoff  (15)
• New Ad Ranking: Five Best-Practices  (12)

January 2007

• Improving Ad Quality, Part I  (17)
• An Important Change to the Way Ads Are Ranked in the U.S.  (47)
• Upgrade Webinar Now Live  (2)
• Benefits of the New Platform  (8)
• Third-Party Tools Update  (3)
• Upgrade Resources  (4)
• The New Bidding System  (36)
• Addressing Click Fraud  (23)
• Welcome (Feed)back  (23)
• Happy New Year!  (0)

December 2006

• New Year’s Downtime Reminder  (4)
• Meet the Team  (1)
• A Ten-Minute Christmas  (3)
• Holiday Hours  (15)
• Combining Search and Display Advertising  (267)
• Getting the Word (of Mouth) Out  (14)
• Yahoo’s John Slade Interviewed  (6)
• Creating Ad Copy that Clicks  (50)
• Happy Chanukah  (4)
• Question: Whose Birthday Is It?  (2)
• New Advertisers, Welcome Aboard  (34)
• New Manage Bids Now Live  (6)
• Got Questions About Your Upgrade?  (18)
• Reminder: Come See Us at SES  (1)
• Navigating Your Upgraded Account  (0)

November 2006

• Head’s Up: New Bidding Information Coming  (19)
• Party with Us at SES  (8)
• Turkey Day Hours for Customer Support  (1)
• Smoothing Your Upgrade  (1)
• The Die is Cast  (2)
• Be Prepared  (3)
• Launch Lunch  (6)
• Feedback Loop  (9)
• Yahoo! Search Marketing in Vegas  (2)
• Questions and Answers  (26)
• Reserve Your Place  (6)

October 2006

• The Road Ahead  (104)
• A Whole New Reason to Say Yahoo!  (180)
• Archives  (0)
• Test Page  (0)
• About The Blog  (3)