About The Blog

The Yahoo! Search Marketing blog connects you to the people and products that can help you make sense of the ever-changing world of online marketing, and offers a community forum for sharing news, tips and strategies. It provides readers with timely information about Sponsored Search, inside tips from our own experts, and much more, to help you take advantage of everything that Yahoo! has to offer and be more successful with your online marketing efforts.

Jeff Hecox - Manager, Client Communications

Jeff is responsible for the creation, production and delivery of many of the email communications sent to our advertisers, including the monthly newsletter. He also serves as Executive Editor of the Yahoo! Publisher Network blog and plays a role in shaping the communications we provide to the publishers in that program. Earlier in his career, Jeff was the Editor-in-Chief of Mobile Office Magazine, and has also managed internal sales and marketing communications at two leading financial institutions.

Roger Park - Manager, Marketing Communications

Roger is responsible for writing blog articles, emails, FAQs, case studies and various communications for Yahoo! Search Marketing. Previous to Yahoo!, Roger was the News Editor for iMediaConnection. Earlier in his career, Roger worked as a writer for television and feature production companies and was a co-founder of an Internet start-up. As a seasoned journalist, Roger’s articles have appeared in Wired, LA Weekly, Launch-Yahoo!, New Times and various other publications. Roger received his BA in Writing from Trinity College, Hartford, Connecticut. He likes pizza, collecting instruments and you.

Jeff Sweat - Blog Editor

Jeff started writing about Yahoo! when it was a teensy directory company and he was the first online reporter for business magazine InformationWeek. As a senior editor for InformationWeek, he covered sales, marketing and customer service. More recently, Jeff was features editor and senior writer for the web site of IT services company CSC. Jeff manages the blog and also writes and edits other Yahoo! customer communications.