About The Blog

The Yahoo! Search Marketing blog connects you to the people and products that can help you make sense of the ever-changing world of online marketing, and offers a community forum for sharing news, tips and strategies. It provides readers with timely information about Sponsored Search, inside tips from our own experts, and much more, to help you take advantage of everything that Yahoo! has to offer and be more successful with your online marketing efforts.

Noah Belson — Content Quality Analyst
Noah started his Yahoo! career helping to maintain the integrity of search listings and the search marketplace. He’s now part the Account Performance Tactics team, where he develops best practices for advertisers and customer advocates to help them create relevant ads. He spends most of his time poring over the marketplace to find advertiser tips for specific holidays and categories. He then brings these findings to the Yahoo! Search Marketing blog, where someone else cleans up his spelling.

Jeff Hecox — Manager, Client Communications
Jeff is responsible for the creation, production and delivery of many of the email communications sent to our advertisers, including the monthly newsletter. He also serves as Executive Editor of the Yahoo! Publisher Network blog and plays a role in shaping the communications we provide to the publishers in that program. Earlier in his career, Jeff was the Editor-in-Chief of Mobile Office Magazine, and has also managed internal sales and marketing communications at two leading financial institutions.

Jeff Sweat – Blog Editor
Jeff started writing about Yahoo! when it was a teensy directory company and he was the first online reporter for business magazine InformationWeek. As a senior editor for InformationWeek, he covered sales, marketing and customer service. More recently, Jeff was features editor and senior writer for the web site of IT services company CSC. Jeff manages the blog and also writes and edits other Yahoo! customer communications.

Kastle Waserman – Communications Manager, Yahoo! Search Marketing
Kastle handles internal communications for Search Marketing’s Advertising and Business Solutions. Previously, she worked as a marketing communications copywriter for an international cosmetics company, and as an online editor and entertainment reporter for the Los Angeles Times. She currently contributes to the YSM Blog and Yahoo! Green Blog. Her motto is: “How can we make it better?” She likes to rock.