Viva World Cup! Viva Yahoo!

Yahoo! topped the FIFA World Cup online league

Goal! The comScore numbers prove what Paul the Octopus could have predicted—Yahoo! Sports World Cup was the US leader in FIFA World Cup coverage for three consecutive weeks.

The combination of great coverage, exclusive contributions from David Beckham, bloggers, Yahoo! Fantasy World Cup, special Yahoo! World Cup Toolbar, and the Yahoo! Penalty Shootout game ensured that fans could got their entire soccer fix all in one place. And did we mention David Beckham?

Several other Yahoo! properties also took the trophy in their respective categories, according to June 2010 US comScore data. To choose just three, Yahoo! Movies took over its group’s top spot for the first time and grew its audience by 11.3 percent month over month. Entertainment news is still ruled by omg! with over 25 million users. Yahoo! Finance is still the undisputed leader in Finance News/Research, reaching over 46 percent of that category’s users.

On top of all that, Yahoo! Network retained the No. 1 rank in comScore’s Ad Network report, putting the Yahoo! Network ahead of both its main competitors. Overall search volume grew by 7.1 percent, boosting US market share to 18.9 percent in June (up from 18.3 in May).

June was a great month for Yahoo! in other ways, too. Over 96 million people use Yahoo! Mail, for instance, making it the most popular such service by far. That holds true even when people are on the go, since more consumers use Yahoo! Mail on their mobile devices than any of its competitors.

— Chris Marlowe