The Powerful New Choice in Search

16 Comments Add your own

• 1. Noman R.  |  July 15th, 2010 at 1:37 pm

  That is a really nice way to explain this search alliance. Confused folks like me can now better understand from this visual.

• 2. James D. Brausch  |  July 15th, 2010 at 8:57 pm

  Great info!

  And even more importantly… great alliance.

  It is so much easier to work with Yahoo & Microsoft than that other company. And it is even easier now that we can go to one place and get the results of both companies.

  You help so many Internet businesses get quality prospective customers without the incredible amount of hassle that comes from that other company that we won’t mention by name.

  Keep up the great work!

• 3. Search Engine Optimization Vancouver  |  July 16th, 2010 at 9:13 am

  This was a business move, nothing to do with a customer or a end consumer aka searcher. Yahoo had people and Bing has money. Hopefully combining those two will give legitimate shot at Google. If it’s not successful Google gets to own everything and will become that much bigger.
  I have great experience with Yahoo and terrible with Bing. I hope this does not change once merger is in place.

• 4. B2B Data UK  |  July 16th, 2010 at 10:49 am

  Is this site actually affiliated with Yahoo. I’ve just never seen it mentioned before anywhere.

• 5. Sarah  |  July 16th, 2010 at 1:17 pm

  Great job Yahoo

• 6. Shawn McConnell  |  July 18th, 2010 at 5:29 pm

  Very Nice, Looks like I will have to do some reading at the new site. I think this will open some more doors,

  Shawn

• 7. Administrator  |  July 19th, 2010 at 7:52 am

  B2B Data UK asks:

  “Is this site actually affiliated with Yahoo. I’ve just never seen it mentioned before anywhere.”

  Yes, it is. We’re the Yahoo! Search Marketing Blog, as noted in the logo in the header, our Terms of Service, the fact that we are hosted by Yahoo! and in numerous mentions in our blog posts. That said, we try to be of service to all digital advertisers, offering tips from in-house experts as well as from subject matter experts across the digital ad space to help you do a better job, grow your audiences and promote your goods, services and content.

• 8. Todd  |  July 23rd, 2010 at 1:43 pm

  Cute cartoon and interesting way to capture attention, but the messsage – the key marketing message isn’t clear.

• 9. Mitch H  |  July 30th, 2010 at 5:02 am

  You clearly fail to tell the world that now your monopoly on advertising increases. Accordingly, your control on pricing increases. Advertisers can expect to pay even more. These increased costs will be passed on to consumers. The only ones getting rich here are you.

  Now there’s nothing wrong with your getting rich. The only problem is you make it sound like it benefits everyone else. It clearly does not!

• 10. Jerry B  |  July 30th, 2010 at 8:49 am

  Our greatest surprise came from marketing on Bing. They actually picked up the phone and called us to see if we needed any assistance or info. Wow.

  Yahoo! actually responds to requests and comments before you would expect them to. Impressive.

  Google takes our money and otherwise ignores our existence.

  So, Bing and Yahoo, I hope you remember why many of us prefer you over the other guy.

• 11. Internet Marketing Chicago  |  July 30th, 2010 at 11:15 am

  We spent a day doing the tedious work of filling out our spreadsheet of Yahoo! and Microsoft Adcenter accounts. Ugh. We have high hopes for an improved interface for managing our ad campaigns. Yahoo and MSN have both never been as user friendly as Google. With your combined resources I hope that you can improve this issue all your advertisers deal with on a daily basis.

• 12. Alex Tran  |  July 30th, 2010 at 11:16 am

  This is way overdue. We now have a real choice in terms of search advertising. While Yahoo search marketing and MSN were good platforms before, I never saw the volume of traffic that was available from Google. Working together, you have doubled your volume.

  I plan on ramping up my client campaigns on your new platform.

• 13. Web Viral Marketing  |  July 30th, 2010 at 11:44 am

  As an internet marketer this was a great move. This venture was definitely needed in order to compete with the 800 pound “G”orilla. More reach means more clicks. Hopefully at a better cost per click..

• 14. ced  |  July 30th, 2010 at 5:13 pm

  Hopefully it will improve the search result diversity. In our market of website template & flash templates, most of visitors are aware of what is going on. Maybe Yahoo & microsoft aliance will help the market to find new customers, specially if we can explain a little bit more what is going on with a longer description. At http://www.myflashxml.com we are working hard to provide innovative products. But for the last 8 years, only the big website are shown on top pages, living no place for alternative !!!

• 15. Reza from Your Foot Health  |  July 30th, 2010 at 11:27 pm

  How this JV will affect those advertisers who have both Adcenter & YSM account. It looks like there is not much benefit to these kind of advertisers. But integrating both accounts into one can reduce the maintenance time and effort.

• 16. Business Sales  |  August 10th, 2010 at 3:50 am

  Nice post. It describes the search alliance. It is very helpful. Thank you for post.
  ——————–
  -annasmith

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