More Questions and Answers about the Search Alliance

Transparency, timing and adult ads key issues

Last week, we posted an update on the Yahoo! and Microsoft Search Alliance. This naturally elicited a number of questions and comments. We answer them here.

Some raised questions about the timing of the transition: “Could you really give me the exact date instead of ‘late summer’? I guess if you can’t make it end before end of September, I would ask you politely to postpone the process to the next year.”

Answer: We have a lot of work ahead of us, which is why we’re not being more specific at this time. Please be assured that our goal is to provide a quality transition experience for advertisers in the U.S. and Canada in 2010, while protecting the all-important holiday season. If we feel that it would improve the overall experience, we may defer the transition to 2011. As we’ve said from the beginning, we may adjust transition timing and dates as needed to ensure a quality transition.

Another important question was “Is there going to be transparency between the search engines so that advertisers can see where their ads are being delivered?”

Answer: Once the transition is complete, adCenter will provide an aggregate view of Yahoo! and Microsoft traffic in your reports.

Also note, however, that after Yahoo! Sponsored Search advertisers are transitioned to Microsoft’s search platforms, advertisers will not be permitted to select traffic solely from Bing or solely from Yahoo!

Several people asked the question, “What will happen to adult ads” once the transition is complete.

Answer: Microsoft and Yahoo! have been conducting detailed analysis and review of their respective editorial policies, and in the coming weeks we’ll provide an update on our editorial policy for the transition. While there won’t be any sweeping changes, we believe that the new policy will effectively balance advertiser, publisher and consumer concerns in the unified search marketplace.

Also, Please note—as always—that before and during the transition process, Yahoo! will never ask for your private information, including credit card information or log-in password, in an e-mail message. If you ever have questions about the legitimacy of a Yahoo! email, please contact us before taking any action. For more information on “phishing,” we invite you to visit the Help Center or our guide to online security.

— The Team

Posted by Administrator

[ Categories: Search Alliance, Yahoo News ]

10 Comments Add your own

1. Searcher | July 7th, 2010 at 11:14 am

What about the ability to block sites on the search network. You can do that now with Yahoo, but you can not with Ad Center. Without that ability, many sites will not longer be able to run ads.
2. tkdcatch22 | July 7th, 2010 at 10:16 pm

What about more important features? Like compatibility with a Mac (or is Microsoft still so scared spineless of them that your refuse to adapt?)…What about bulk edits by percentage or amount WITHOUT having to export to a bulk spreadsheet?

And what about the numerous occurrences of people having trouble with the install or running the desktop due to vague “SQL 2008″ issues?

Lastly, are you going to speed the desktop application up (so it performs at a more reasonable pace, like say…Google Adwords desktop) or not…because if not, I’m pretty sure most people would rather be skinned alive…Sloooowwwlllyyy….than have to deal with MSACD on a day to day basis…
3. Judy Joiner | July 8th, 2010 at 8:52 am

Will I still be able to pay as I go, adding money to my account when I get a notice that my funds are low? That is why I chose to do my ad campaign with Yahoo instead of MSN. MSN required a monthly amount that would automatically be charged to my credit card account each month when the funds became low. I am not a fan of automatic charges on my credit card.

Also, with Yahoo I am able to see where my competitors are ranked so I can determine my keyword bids. It looks like that is going change as well. Is that correct?

Thank you,

Judy A. Joiner
Bouquets ‘n Baskets
4. MSJ | July 8th, 2010 at 12:32 pm

I am a current Premium Account user of both dCenter & Yahoo Marketing Solutions.

After working with AdCenter for 3+ years we have yet to be perly serve consistently throughout a month at the set budget levels.
Accounts are over served or under served but the result is the same, our budget runs out long before the month ends.

After working with several reps the only solution I’ve found is to hand manage the budgets in AdCenter. I start low reserving budget to be added at the end of the month.

This is impossible to do post search alliance.

How & when will this critial issue be addressed in AdCenter?
5. Imran | July 13th, 2010 at 1:41 am

Hey

Why can i only be locked into one market with my account. That doesnt make any sense.. i market globally.. please explain
6. dale | July 15th, 2010 at 2:51 am

After success with yahoo and google advertising i am little disappointed that you will be moving to the adcenter platform rather than the other way round. I have campaigns on adcenter and struggle to get any results, find it buggy and not user friendly. Please do some user testing on both systems with a campaign to see the results. It would be silly to loose the best system. They would be better to move their smaller base over to yours. Also can’t they see that having a 5 cent limit makes for lots of unused keywords.
7. russ | July 15th, 2010 at 6:48 am

This will be interesting as I have duplicate campaigns running on both, but the CPC are much different…
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9. SHALU SOUND | August 13th, 2010 at 10:16 am

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