iPad changing the game; Web 2.0 Expo guide; Kardashian’s $10K tweets; social media Fortune 500, and more
Game changer
More than one million iPads have been sold to date and, Disney has announced, some 1.5 million of its ABC shows have been viewed on the device, according to Bloomberg News. The shows were viewed through ABC’s free player download. Disney says that more than 300,000 players have been downloaded. Advertisers, take note.
Web 2.0 Expo highlights O’Reilly’s big, geekym delightful Web 2.0 Expo is in full swing in San Francisco. If you can’t be there, at least you can watch the keynotes via live stream (somewhat lengthy registration required). Too busy to watch live? Watch later on YouTube, or follow on Twitter.
Tweetable 2.0: a selection of choice tweets from the expo so far:
@dustyp “Man has chased the secret sauce for creating online communities since the dawn of the internet.”
@socialpond: “Locking away your content behind registration forms kills your chances of virality.” (Are you listening, O’Reilly?)
@CivicLink: “To build an ad-supported business around a community, you need a LOT of unique visitors. Expect to take 2 yrs to make money.”
@EkaterinaWalter: “Slides for the session: ‘Tips on Effectively Engaging Your Facebook Fans.” (Click here.)
@ericodell: “When using YouTube to grow link juice make videos that are creative but not too polished.”
Are Kim Kardashian’s $10,000 tweets worth it?
One Yahoo! Labs scientist thinks not. In an article that first appeared in AdAge, Yahoo! scientist Duncan Watts says he thinks paying Kim Kardashian, the reality TV…er…”star,” up to $10,000 per tweet to plug your product is a bit of a stretch, because you can “get more value from a small amount of very influential [influencers], or a lot of smaller influencers, on Twitter.”
Social media and the Fortune 500
Mashable reports that a recent study by PR firm Burson-Marsteller showed that 79% of Fortune 500 companies are using Twitter, Facebook, Youtube or blogs to carry their messages. Looks like the big boys are starting to get it.
Creative spotlight: A few good DSPs
You’ve probably heard about demand-side platforms, or DSPs, quite a bit recently. But not everyone is pleased by these new players in the market. This video, based on the film “A Few Good Men,” was created by GCA Savvian’s Terence Kawaja for his presentation at a recent Internet Advertising Bureau (IAB) conference. Who knew that DSPs could be good for a chuckle? (Hat tip to AdExchanger for pointing out this one.)
So many people complaining about SF. Hope they finish strong or come out better next year. 79% of Fortune 500 is in social media. Really high, did not expect that number.
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O’Reilly’s big, geekym delightful 
3 Comments Add your own
1. Starvin Marvin | May 5th, 2010 at 2:43 pm
The Web 2.0 conference was slow. Also they misspelled San Francisco – “San Franciso” on the bags. Nice. Keep it classy Web 2.0.
2. Vancouver Search Engine Marketing | May 6th, 2010 at 5:45 am
So many people complaining about SF. Hope they finish strong or come out better next year. 79% of Fortune 500 is in social media. Really high, did not expect that number.
3. contour ab belt | May 9th, 2010 at 9:18 pm
I wish I went, maybe next year… oh well
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