The Event for Digital Advertising

Yahoo! at ad:tech San Francisco, April 19 to 21

Monday kicks off what is arguably the year’s biggest event for digital advertising on the West Coast—ad:tech. We’ll be there, naturally, working the room and connecting with you.

What: ad:tech San Francisco
When: April 19 to 21
Where: Moscone Center North
Why: Because in this fast-paced industry, you’ve just got to keep up.

Some highlights

April 19
Search Engine Optimization Training—This day-long event, presented by noted SEO expert Bruce Clay, will offer proven techniques to help you get on top of search results from some of the best in the business.

April 20
How Tablets Will Change Media—In this keynote address, Wired Magazine’s Chris Anderson will discuss the impact of devices such as the iPad and how they will change the way content and advertising will be delivered to consumers.

Digital Demographics: Digital Marketing to Boomers & Beyond—Yahoo! VP and Head of Corporate and Media Research Radha Subramanyam will discuss how boomers—who make up one-third of Web traffic on any given day—behave online, and how to target their interests.

April 21
THEN What Happens? When Traditional and Digital Agencies Collide—This keynote from Kristi VandenBosch, CEO, Publicis, and Hal Riney promises to be fascinating for agencies, as VandenBosch expounds on the challenges they face in a turbulent market.

Marketing Masters: Branded Online Publications—Blogs and social media may be hip, but they aren’t everything. Yahoo! Marketing Development Manager Rick Rutter will be presenting on how top-flight media companies are succeeding in creating premium, branded content—and making tons of money from advertising.

For a full conference schedule, look here.

Of course, if you can’t be there in person, we’ll be Tweeting all the big events, posting some gems to our Facebook page, uploading photos to Flickr, and more.

And if you do go, please don’t call it “‘Frisco.”

— Michael Mattis