Five Ways Advertisers Can Save Time

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Yahoo! Search Marketing Desktop simplifies multiple campaign management

If you’re an advertiser running more than one campaign, you will probably welcome the new Yaho o! Sear ch Marketing Desktop, a free offline tool that lets you spend less time on the tactical details of campaign management, and more on increasing your return-on-investment.

With Yahoo! Search Marketing Desktop, it now takes just a few clicks to modify multiple campaigns, ad groups, keywords and ads at the same time. And if you get carried away, you can even undo selected changes with no harm done.

Yahoo! Search Marketing Desktop puts an intuitive face on five major campaign management tasks:

Bulk editing: Easily make mass changes to settings such as status, match types and budgets within an intuitive interface; increase or decrease multiple keyword bids; and export your view of keywords, ads, ad groups and campaigns into Excel for use however you wish.
Campaign transfer: Import your third-party campaign data in one easy step.
Keyword research: Use our keyword suggestion engine to find and add new, relevant keywords to your campaigns; get URL-based keyword suggestions to increase your keyword relevance and improve your performance; and export the keyword suggestions into Excel to share this information or to add tracking URLs.
Find, replace and search: Find and replace text in ads, keywords, ad groups and campaigns; search for specific campaigns, ad groups, ads, or keywords in your account; or search for information in any of the account tabs.
Account performance statistics: Retrieve status and statistics for your account’s impressions, clicks, CTR, cost, ad quality scores and other information.

By using Yahoo! Search Marketing Desktop you’ll have more time to analyze campaign performance, test your ads, and do all the other things that can help make campaigns succeed. Or, you could go do something else entirely!

Ready to get started? Download the free Yahoo! Search Marketing Desktop, or register now for a webinar that will introduce you to the tool and its benefits.

–-Chris Marlowe, Staff Writer

(Stopwatch image by Casey Marshall via Flickr, CC 2.0)

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17 Comments Add your own

1. Five Ways Advertisers Can&hellip | March 4th, 2010 at 4:56 pm

[...] more, visit the Yahoo! Search Marketing Blog. (Stopwatch image by Casey Marshall via Flickr, CC 2.0) Posted by [...]
2. Yahoo! introduceer&hellip | March 4th, 2010 at 11:41 pm

[...] Lees alles over de Yahoo! Search Marketing Desktop op het weblog van Yahoo! [...]
3. Search Engine Trends R&hellip | March 5th, 2010 at 3:05 am

[...] Yahoo! Search Marketing Desktop simplifies multiple campaign managementIf you’re an advertiser running more than one campaign, you will probably welcome the new Yahoo! Search Marketing Desktop, a free offline tool that lets you spend less time on the tactical details of campaign management, and more on increasing your return-on-investment.With Yahoo! Search Marketing Desktop, it now [...] http://www.ysmblog.com/blog/2010/03/04/five-ways-advertisers-can-save-time/ [...]
4. Yahoo Updates Desktop Sea&hellip | March 5th, 2010 at 9:09 am

[...] Desktop tool for managing PPC campaigns. If you weren’t at the show to see it yourself, this Yahoo blog post details some of the upgrades that are now [...]
5. Yahoo! Search Marketing D&hellip | March 5th, 2010 at 10:21 am

[...] YSM Desktop. You can download Y!SM Desktop here. Chris Marlow, staff writer at YSMBlog.com posted “Five Ways Advertisers Can Save Time” yesterday, introducing the new [...]
6. Bill Kinsella | March 5th, 2010 at 4:51 pm

About time! Goodbye spreadsheet hell. Upon initial inspection, looks pretty good.
7. Rubbish | March 6th, 2010 at 2:35 am

This tool is a rubbish, I downloaded the tool and try to login and now it says “this account is not eligible to use ysm desktop”

I have quit YSM and just focus of Google. This is a total waste of time, dont expect me to sit infront of the PC for 4 damn hours just to change my ads price by going through more than 100 ads in the stupid online sluggish control panel.

YSM is the worst PPC network period
8. Nice Job | March 6th, 2010 at 11:44 am

Nice job! Unfortunately, it’s about 4 years too late though. Time to merge everything into MSFT and get out of the search biz Yahoo.
9. A lire dans la blogosphè&hellip | March 9th, 2010 at 10:55 am

[...] Tour d’horizon des nouveautés du Yahoo! Search Marketing Desktop : bulk editing, third-party campaigns import, keyword suggestions, find and replace, account performance statistics – Ysmblog [...]
10. sav3rio.com » Yahoo&hellip | March 10th, 2010 at 3:12 am

[...] announced they have removed the BETA from the Yahoo Search Marketing Desktop [...]
11. singyungaircont | March 10th, 2010 at 3:36 am

good thankyou
12. Steve | March 10th, 2010 at 8:37 am

It’s about time yahoo, It looks very good to.
13. Small Business Marketing &hellip | March 10th, 2010 at 9:05 am

[...] Yahoo releases desktop tool for PPC management “If you’re an advertiser running more than one campaign, you will probably welcome the new Yahoo! Search Marketing Desktop, a free offline tool that lets you spend less time on the tactical details of campaign management, and more on increasing your return-on-investment.” [...]
14. SysComm | March 12th, 2010 at 2:13 am

It seems to be an interesting tool that’s worth having a look into!
15. light bulbs | March 22nd, 2010 at 8:30 am

Has anyone tried the new desk top tool yet? I’d like hear the good and the bad.
16. 10 Necessary Steps to Set&hellip | April 12th, 2010 at 9:12 am

[...] recently released its own desktop tool, available to most advertisers Yahoo Search Marketing Desktop. The tool is not perfect yet, but has been making continuous [...]
17. Internetagentur | May 25th, 2010 at 11:18 pm

Looks geat, 2 questions for Linux also avalable and I can’t login with my username. Could You help?

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