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Yahoo! at San Francisco’s 4A conference

Did you ever see the 1950 classic “All About Eve?” In it, Bette Davis plies the classic line, “Fasten your seatbelts, it’s going to be a bumpy night!”

Well Sunday, Feb. 28 begins the 4A Conference at the Union Square Hilton in San Francisco. At this fab confab, advertising’s best will appear and show off their newest and most fabulous wares. It promises to be a bumpy but fantastic conference, one full of surprises.

As the 4A the website says, it’s a chance for advertisers and agencies to “Collaborate with and ask questions of one another. Listen to leaders who have first-hand experience in transforming their own businesses to meet the emerging needs of a new era. Be a part of the bigger picture, the solutions to the time-consuming age-old questions of monetization and evolution.” That sounds pretty good. We can’t wait.

Here’s the up-shot on the Yahoo! down-low:

Sunday, Feb. 28

• 6:00 to 7 P.M: Opening Night Reception Sponsored by Yahoo! — Cityscape Room, Hilton

Monday, March 1

• 10 A.M: Carol Bartz, Transforming Yahoo! — Continental Ballroom, 2nd Floor
  Noon to 7 P.M: Yahoo! Transformation Lounge — Free custom lattes and live storyboard artist, lobby level
• 5:30 to 7 P.M: Cocktails in 4A’s Transformation Lounge (which includes a special Yahoo! space)
  7 P.M to 10 P.M: Dinner in Continental Ballroom sponsored by Microsoft

Tuesday, March 2

• 8 A.M. to 6 P.M Yahoo! Transformation Lounge Open — Free Custom lattes and live storyboard artist

Can’t be there? No problem. We will be, live blogging the events, tweeting and posting to the Yahoo! Advertising Facebook page.

—The Team