Optimize Your Way to a Cleaner Account

Keeping your list of blocked domains up-to-date

Some things are just plain messy. And unlike the savvy behind keeping previous W-2s neatly filed and probably the sanity behind saving—even electronically—old credit card statements for at least some time, there’s less to be said for clutter.

Desks strewn with random bits of paper and neon-colored post-it notes taped to every empty surface evidently work wonders for some. For others, it’s an impediment to productivity. Which might be why Spring cleaning has become an actual event for many.

Here at Yahoo!, we’re offering our own version of staying organized. Specifically as it relates to the list of blocked domains you’ve accrued within your account. As you know, we recommend using conversion data paired with the information within the recently launched Ad Delivery Report (ADR) to make sound decisions around which domains to block. And to help make sure that your list is as fresh, crisp and clean as possible, we’re happy to optimize those domains for you on a bi-monthly basis.

Optimize?

Yes, that’s our fancy little way of describing what one of our talented teams will do for you, at your request. That is, we’ll go through your list of blocked domains and highlight any that are no longer a part of our publisher network. Once you remove these, it will free up space, allowing you even more room to block those referring domains which don’t meet your conversion criteria.

Within a short time-frame, your account’s blocked domains list will be squeaky clean.
Which could possibly be as refreshing as purging old, indecipherable conference call notes, or getting rid of those crumpled Starbucks receipts that somehow accumulate at the bottom of your wallet.

Think of it as spring cleaning but offered year-round. To get started with a clean sweep, contact your Yahoo! account manager.

—Malin Kennedy, Senior Manager, Advertiser Experience