Ad News and Views from Around the Web

New Yahoo! Mobile blog; making the Internet safer; digital marketing trends for 2010, and more

Yahoo! Mobile blog launches
If you read Paul Cushman’s excellent entry “Demystifying Mobile, Part I” on the Yahoo! Advertising blog yesterday, you’re probably interested in mobile marketing. Well now there’s a new Yahoo! blog just for you. The Yahoo! Mobile blog will cover all aspects of mobile marketing, including case studies, new Yahoo! mobile features and products, and industry trends. Check out the La Quinta case study and see how you, too can up your mobile marketing ROI.

Safer Internet day
Safety first, right? On February 9, people and organizations around the world—including Yahoo!—took a moment to recognize the importance of safety on the Web. Visit Yodel Anecdotal to learn more.

Digital marketing 2010 trend round-up
CMO.com’s hard working editors have put together a page of trend pieces on digital marketing for the coming year. Based on the Society of Digital Agencies’ recent report, “SoDA 2010 Digital Marketing Outlook,” CMO.com editors asked some of advertising’s heavy hitters to respond. You’ll find both the report and the responses illuminating. Not to be outdone, iMedia Connection’s Michael Sprouse offers his own round-up.

Creative spotlight: Super Bowl ads redux
It’s not only the biggest sports day of the year, it’s also the biggest day for ad agency creatives, the day when advertisers spend up to $3 million for 30 seconds of air time. There have been some real classics in the past. This year? Maybe not so much. But there has been controversy—you know what we’re talking about—and that is always interesting. The kids over at the free TV/film site, hulu.com, have been kind enough to put together a special page where you can review all of the ads from Sunday’s big game. Want to see the ads that didn’t make the cut? Check out Spike’s rejected ads page. Who really won the battle of the brands on Super Sunday? You can score it by the tweets.

— Michael Mattis