You’re in Control

Network distribution and import campaigns features give greater control over your campaigns

We resolved to deliver to our Sponsored Search advertisers two great new features in the new year: network distribution control and an import campaigns tool. These items may have been on your wish list for a long time, and as of today, the wait is over. Here are the details:

Network Distribution
This new feature enables you to set up campaigns or ad groups targeting Yahoo! Search, Yahoo! Partners, or both.

If you select Yahoo! Search, your ads will appear only on Yahoo! search results pages. If you select Yahoo! Partners, your ads will appear across our partners’ pages, including WebMD, Buy.com, CNBC and CitySearch.

With the network distribution feature, you can choose for your ads to appear only on Yahoo! search results pages, only on Yahoo! partner implementations, or across the entire network. Even if you choose to target a campaign or an ad group to the Entire Network (i.e., both Yahoo! Search and Yahoo! Partners), you have the ability to fine-tune your bids with different bids for Yahoo! Partners.

If you’re familiar with our system of pricing discounts, you know that your clicks are automatically priced according to our assessment of the performance of traffic coming from various sources within our distribution network.

While your campaign objectives will determine the best use of network distribution, we recommend that advertisers target the Entire Network to maximize traffic volume, while retaining the ability to bid up or down on Yahoo! Partners. For more control and optimization capability, you may wish to duplicate key campaigns, with one targeting Yahoo! Search and the other targeting Yahoo! Partners.

The following tools can help you get the most out of this new feature:

Network Distribution Performance Report – Enables you to view reporting by traffic source at the campaign, ad group and keyword levels.
Ad Delivery Report – Provides insight into where your ads are showing on our various partners’ sites, and domain-level performance.
Blocked Domains – Block up to 500 domains that aren’t working for you.
Conversion-only Analytics – Allows you to track conversion events by domain, and record revenue that might be associated with a transaction.

Import Campaigns
This new tool is designed to help you easily and efficiently convert your campaign data from Google AdWords into Yahoo! Search Marketing formats. Simply download your third-party file, then import it from your computer into the Sponsored Search interface. You can import your file by selecting the “Import Campaigns” button, which is located on the Dashboard and the Campaigns tabs, or by selecting the Import tab.

Once the import is complete, you’ll be able to view any errors and pause the campaigns for review. Learn more about converting and importing your third-party campaign data.

Free Webinar
To get more details on the network distribution and import campaigns features, sign up for our webinar, scheduled for Thursday, February 4 at 11:00 a.m. Pacific Time.

— Jeff Hecox

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22 Comments Add your own

1. Search Marketing Advertis&hellip | January 19th, 2010 at 5:24 pm

[...] a couple of great new features that offer increased control and convenience to our advertisers. Get the full scoop on our Yahoo! Search Marketing Blog. Posted by [...]
2. Yahoo! Releases New Tools&hellip | January 20th, 2010 at 7:50 am

[...] per their official blog post, YSM has announced two important new tools for Sponsored Search [...]
3. Spencer | January 20th, 2010 at 12:56 pm

Please make a desktop tool like Adwords editor. That in itself would improve your entire system.
4. William Gordon | January 20th, 2010 at 2:41 pm

I second the notion to ask you to please develop a desktop tool like Adwords editor!!!!
5. Nick Gowdy | January 20th, 2010 at 5:31 pm

Oh, happy day!

A long time coming, but definitely good news for my ad budget. Now, if you could see fit to remove the Excluded Keyword limit…
6. Stuart Gilbert | January 21st, 2010 at 8:38 am

Let´s hope that you will now decide that you do really need to produce a downloadable interface like adwords editor – I´d certainly use Yahoo more!!!
7. Gary | January 21st, 2010 at 9:06 am

TY Yahoo. I almost stopped running our campaign with you due to the daily domain blocking procedure I had to go through. Plus, due to the lack of “import” functionality, I have 6 large campaigns elsewhere and one small campaign with you. I look forward to growing our account now.

Gary
Fairfield, CA
8. Darryl | January 21st, 2010 at 10:19 pm

Having more control over how I can spend my advertising budget can only be a good thing. Increaseing the usability and reporting a plus as well. The adwords editor would be the crown jewel to top off the changes. Overall a move in the right direction.
9. Sathiya | January 22nd, 2010 at 2:17 am

Great to hear, Import option to all the campaigns.

My question is, is it possible to convert the file which is downloaded from AdCenter Desktop tool.
10. Romana | January 22nd, 2010 at 6:30 am

I am new to yahoo advert and I am trying to find out how to select the days of the week in which to run my ads

I phone the customer support and they told me that I have to enter it manually, is that true?

It is very easy to do it with Google Ad, but cannot find the information on Yahoo Search Marketing, can someone help?
11. Karen | January 22nd, 2010 at 8:07 am

This is great news I can now exclude Yahoo’s 1640 Partner sites if I could figure out how to do it (which I have clicked through just about everything looking for it) I could un pause several of my ad groups. Anyone figured out yet how to exclude the partner sites?
12. Yahoo! Search: Network Di&hellip | January 22nd, 2010 at 9:34 am

[...] recently released a blog post entitled “You’re in Control“, which describes a huge step in the right direction for [...]
13. Russ | January 22nd, 2010 at 9:36 am

Good to know – more control of distribution is always welcome…
14. Zia | January 22nd, 2010 at 10:35 am

Great new feature,now i have effective and efficient control on my adds.
zia
india
15. Victor | January 22nd, 2010 at 1:47 pm

Thank you so much for the import feature to be standard now. I will definitely be advertising more now that it is made easier to implement campaigns from 3rd party’s.
16. Chatchai | January 22nd, 2010 at 7:53 pm

Please develop tool like adwords editor.
It’s easier and faster to use than importing campaigns from account interface.
17. Anthony | January 22nd, 2010 at 9:31 pm

I would be very helpful to be able to target individual countries throughout the world using unique bids for each country or region reflective of the auction pricing in that country or region ., i.e., tiered minimum bids for each country based on market dynamics for each region. It is impossible to be profitable when our advertising cost is the same in all regions of the globe while our return is lower in less mature markets.
18. This Week In Internet Mar&hellip | January 25th, 2010 at 3:32 am

[...] Yahoo! Making Small Strides In Paid Search [...]
19. SEO Weekend Update: SEMMY&hellip | January 25th, 2010 at 6:25 pm

[...] good news for search marketers is that Yahoo! has just made paid search marketing a little easier within the Yahoo! network. One of the improvements is a tool that allows marketers [...]
20. Daniel | January 26th, 2010 at 5:04 pm

I am interested in doing search marketing with Yahoo. How do I do this with yahoo?
21. MyflashXML | January 28th, 2010 at 11:52 pm

Well nice features as we are at http://www.myflashxml.com advertising already a lot with google adwords regarding the flash templates & website template. Unfortunatly, we add about 100 keywords, and the result, is a drop down of the yahoo click !!
Now it starts to grow up again but it is a strange result )
Maybe someone have a clue on this ?
22. Air Purifiers Direct 2U | March 8th, 2010 at 2:47 pm

I will have to try the import feature on Yahoo.

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