New Year, Original Content

Yahoo! and Electus’ Ben Silverman announce new content, ad delivery concept

Three words: Content, content, content.

Over the past decade, cable TV has experienced tremendous growth because of its ability to develop programming for very specific audiences, telling the stories that those audiences love to hear. At the same time, it has provided opportunities for advertisers to reach their core audiences, telling the stories that advertisers need to tell.

Like cable, online today is poised to do just the same, and more. Yet, despite the targeted programming capabilities available, online publishers and advertisers have yet to take full advantage of the medium in terms of content development. That’s where today’s announcement comes in.

bensilverman Yahoo! has just announced a partnership with Electus, a new venture headed by Ben Silverman, former co-chair at NBC Entertainment and Universal Media Studios, who has been involved with such hit shows as “30 Rock,” “Late Night With Jimmy Fallon,” “Saturday Night Live,” “The Biggest Loser,” “Celebrity Apprentice” and “The Office.” This guy knows how to tell a story.

The Yahoo!-Electus partnership is all about producing original programming, as well as giving advertisers new opportunities to integrate their brand messages—their stories—into the next generation of online programming.

We look forward to working with Ben and Electus, and getting your messages and stories out.

—The Team

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5 Comments Add your own

1. Clovis | January 25th, 2010 at 1:26 pm

I have been looking and can’t see how & where my ad piece can fit in and be advertised successfully in Yahoo, in the US and Europe? Here is my ad ready to go the way of traditional PRINT CLASSIFIEDS = business & opportunities, in papers: FLEE THE WINTER & SAVE $$$ Own a farm in Uruguay (US$8,880.) land of cheap honey/steaks/wines & in the winter pineapples grow! cls33138@yahoo.com
2. Nick @ Brick Marketing | January 27th, 2010 at 11:18 am

This is great news! I look forward to seeing all of the excellent new content that you will be putting out there in 2010 and also the new AD model to accompany this new content.
3. Kenya Safari | January 27th, 2010 at 11:37 am

finally something new. Online its all about content. Content still is and is bound to remain King for sometime.
4. Lance Chambers | January 27th, 2010 at 11:29 pm

Is the suggestion that, in some manner, my ads will be integrated in TV programs? Now that would be good.
5. MyflashXML | January 28th, 2010 at 11:53 pm

Well nice features as we are at http://www.myflashxml.com advertising already a lot with google adwords regarding the flash templates & website template. Unfortunatly, we add about 100 keywords, and the result, is a drop down of the yahoo click !!
Now it starts to grow up again but it is a strange result )
Maybe someone have a clue on this ?

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