Comments on: The Tooth about Dental Ads http://www.ysmblog.com/blog/2009/11/12/the-tooth-about-dental-ads/ The official blog of Yahoo! Search Marketing Wed, 17 Mar 2010 04:23:05 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Air Purifiers Direct 2U http://www.ysmblog.com/blog/2009/11/12/the-tooth-about-dental-ads/comment-page-1/#comment-909209 Air Purifiers Direct 2U Mon, 08 Mar 2010 22:50:17 +0000 http://www.ysmblog.com/blog/?p=967#comment-909209 Nice information that can be applied to other areas, as well. Nice information that can be applied to other areas, as well.

]]> By: Dental Plan Provider http://www.ysmblog.com/blog/2009/11/12/the-tooth-about-dental-ads/comment-page-1/#comment-895041 Dental Plan Provider Tue, 23 Feb 2010 19:31:20 +0000 http://www.ysmblog.com/blog/?p=967#comment-895041 At last! One of the major search engines helping dental advertisers with clear advice on what works. Thanks Yahoo! At last! One of the major search engines helping dental advertisers with clear advice on what works. Thanks Yahoo!

]]> By: Alex Tran http://www.ysmblog.com/blog/2009/11/12/the-tooth-about-dental-ads/comment-page-1/#comment-895038 Alex Tran Tue, 23 Feb 2010 19:08:02 +0000 http://www.ysmblog.com/blog/?p=967#comment-895038 You did a good job laying out the key elements of a successful online ad. Too often I see clients wanting to talk about themselves in an ad. They forget to focus on their readers. The key is to clearly state the benefits for their target audience. And to state a call to action. This applies to dentists, chiropractors, doctors, plumbers, hvac service companies, etc. You did a good job laying out the key elements of a successful online ad. Too often I see clients wanting to talk about themselves in an ad. They forget to focus on their readers.

The key is to clearly state the benefits for their target audience. And to state a call to action.

This applies to dentists, chiropractors, doctors, plumbers, hvac service companies, etc.

]]> By: Elizabeth http://www.ysmblog.com/blog/2009/11/12/the-tooth-about-dental-ads/comment-page-1/#comment-895030 Elizabeth Tue, 23 Feb 2010 18:27:59 +0000 http://www.ysmblog.com/blog/?p=967#comment-895030 Interesting. Would have been even more helpful with examples of how to do it right. That's the challenge. Interesting. Would have been even more helpful with examples of how to do it right. That’s the challenge.

]]> By: emergency dental http://www.ysmblog.com/blog/2009/11/12/the-tooth-about-dental-ads/comment-page-1/#comment-878677 emergency dental Thu, 14 Jan 2010 19:51:06 +0000 http://www.ysmblog.com/blog/?p=967#comment-878677 You have very good knowledge of dental marketing. Thanks for sharing this post. You have very good knowledge of dental marketing. Thanks for sharing this post.

]]> By: children dentist http://www.ysmblog.com/blog/2009/11/12/the-tooth-about-dental-ads/comment-page-1/#comment-878676 children dentist Thu, 14 Jan 2010 19:49:27 +0000 http://www.ysmblog.com/blog/?p=967#comment-878676 This is excellent advice for dentists who's focus is on children dentistry and how to target this market segment. This is excellent advice for dentists who’s focus is on children dentistry and how to target this market segment.

]]> By: Thornhill Dentist http://www.ysmblog.com/blog/2009/11/12/the-tooth-about-dental-ads/comment-page-1/#comment-874280 Thornhill Dentist Thu, 03 Dec 2009 03:44:22 +0000 http://www.ysmblog.com/blog/?p=967#comment-874280 Nice advice for a new dentist trying to understand ads on the internet. Nice advice for a new dentist trying to understand ads on the internet.

]]> By: Yahoo!s advice to Dentists for Advertising | Jerry Jones - The Business Anarchist http://www.ysmblog.com/blog/2009/11/12/the-tooth-about-dental-ads/comment-page-1/#comment-872109 Yahoo!s advice to Dentists for Advertising | Jerry Jones - The Business Anarchist Tue, 24 Nov 2009 07:20:27 +0000 http://www.ysmblog.com/blog/?p=967#comment-872109 [...] here to read the full blog [...] [...] here to read the full blog [...]

]]> By: Jerry Jones http://www.ysmblog.com/blog/2009/11/12/the-tooth-about-dental-ads/comment-page-1/#comment-872010 Jerry Jones Mon, 23 Nov 2009 06:53:32 +0000 http://www.ysmblog.com/blog/?p=967#comment-872010 Great advice! Some of this applies to offline ads as well. I refer to it as congruency in advertising...you have to make sure what your ads are saying coincides with the content or page to which you drive traffic. Try this too: Keep your headlines 100% BENEFIT-oriented vs. feature-oriented. Answer this question for the reader: WIFFM, or "what's in it for me?" Great advice! Some of this applies to offline ads as well. I refer to it as congruency in advertising…you have to make sure what your ads are saying coincides with the content or page to which you drive traffic. Try this too: Keep your headlines 100% BENEFIT-oriented vs. feature-oriented. Answer this question for the reader: WIFFM, or “what’s in it for me?”

]]> By: Stuart Draper http://www.ysmblog.com/blog/2009/11/12/the-tooth-about-dental-ads/comment-page-1/#comment-870906 Stuart Draper Wed, 18 Nov 2009 20:24:07 +0000 http://www.ysmblog.com/blog/?p=967#comment-870906 I specifically target dentists to help them manage their online advertising on Yahoo and other search engines and have found this article not only helpful, but right in line with everything I have seen in personal experience helping dentists advertise online. I specifically target dentists to help them manage their online advertising on Yahoo and other search engines and have found this article not only helpful, but right in line with everything I have seen in personal experience helping dentists advertise online.

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