Never Stop Learning

Upcoming free YSM webinars can help you save money and become a smarter advertiser

The calendar may say November, but now’s the time to go back to school, whether you are already a Yahoo! Search Marketing advertiser or just thinking about becoming one. That’s because you can attend one—or more—of our upcoming one-hour webinars, which are designed to educate, inform and improve your online marketing skills.

Here is the schedule:

Holiday Best Practices 2009 Webinar
Beginner Advertiser Webinar: Tuesday, November 10 at 11:00 a.m. Pacific Time
Advanced Advertiser Webinar: Thursday, November 12 at 11:00 a.m. Pacific Time

Yahoo!’s 2009 Holiday Consumer Overview and Search Best Practices Web Conference will cover the following topics:

• Review of 2008 holiday shopping data
• Review of 2008 consumer search trends
• Holiday campaign best practices

Click here to sign up for the beginning advertisers’ webinar, or here to sign up for the advanced advertisers’ webinar.

Getting Started with Marketing in Search Engines Webinar
When: Wednesday, November 18 at 11:00 a.m. Pacific Time

In this webinar, designed for new advertisers and those considering becoming an advertiser, we’ll cover the following topics:

• How search engine marketing works, and why your company should be advertising in search engines.
• How to set up a Yahoo! Sponsored Search account, ads and campaigns. We’ll use a live demonstration to illustrate how easy it is to get your ads online.
• How additional Yahoo! advertising vehicles, such as display ads, can complement your SEM efforts.
• Why and how using search engine marketing can drive your results this holiday season.

You can register for this webinar here.

Display Advertising Webinar
When: Thursday, November 19 at 11:00 a.m. Pacific Time

Research shows that using display advertising can lift your company’s search activity by 155%. (Source: Specific Media; study leverages 12 months of proprietary Specific Media Ad effectiveness data ending August 2008, backed by comScore.)

In this webinar, you’ll learn about:

• Yahoo!’s innovative display advertising and targeting solutions
• The benefits of combining search and display advertising
• Best practices for using display advertising
• How other business owners are succeeding with display advertising

You can register for this webinar here.

— Jeff Hecox