Behind “It’s You”

Video: Q& A with Yahoo! CMO Elisa Steele

Why “It’s You,” and not “It’s Us”? Yahoo! Chief Marketing Officer Elisa Steele talks about the hows and whys of our global marketing campaign in this interview—including the behind-the-scenes story of the kid with the ice cream cone.

This is the first in a series of videos, which we’re calling Yahoo! Yodelcasts. For more info, visit our corporate blog.

—The Team