Video: Yahoo’s Mitch Spolan on Search Retargeting

11 Comments Add your own

• 1. Search Engine News »&hellip  |  October 19th, 2009 at 12:55 am

  [...] More from http://www.ysmblog.com…; [...]

• 2. SearchCap: The Day In Sea&hellip  |  October 19th, 2009 at 1:26 pm

  [...] Video: Yahoo’s Mitch Spolan on Search Retargeting, Yahoo! Search Marketing Blog [...]

• 3. Webcast: The Next Generat&hellip  |  October 26th, 2009 at 5:27 pm

  [...] may have heard of Yahoo! Search Retargeting and Smart Ads, which can make your display ads more relevant to users—but you may not know [...]

• 4. assisted living nursing homes  |  November 6th, 2009 at 1:02 am

  search re-targeting is not really a novel concept.

• 5. Seattle Search Engine Marketing  |  November 24th, 2009 at 10:32 am

  Interesting video – I wonder if this retargeting is something small to medium sized businesses can take advantage of with the Yahoo My Display Ads offering powered by the Ad Ready platform.

• 6. Paul Hux  |  November 24th, 2009 at 11:05 am

  Seems like a great idea, can we see a working example and what would be the cost to the publisher of the Ad?

• 7. Eran  |  November 24th, 2009 at 11:10 am

  Very interesting video ,keep up the gr8 work
  ,peace

• 8. Ben Moskel  |  November 24th, 2009 at 11:23 am

  This is really exciting. I am glad to see that Yahoo! is taking the lead on this. We already see much lower cpa’s with Yahoo as compared to other advertising so this retargeting should be even better.

• 9. Ryan  |  November 24th, 2009 at 11:52 am

  OK, sounds great. But how do you actually implement it?

  Is this a big-ticket item to be had from an actual Yahoo salesperson, or something I can use just as a Yahoo Search Marketing advertiser?

• 10. Don Plain  |  November 24th, 2009 at 7:14 pm

  Sounds interesting but how are you “serving” the ad to them?

• 11. Mel  |  November 25th, 2009 at 8:55 am

  Huh? That video creates more questions than answers.

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