Yahoo! at Search Marketing Expo East

Three whole days of peace and joy and search marketing

The 40th anniversary of the Woodstock Music and Arts festival has come and gone, to no small amount of blather. While Danny Sullivan’s Search Marketing Expo East may not be remembered in song, film and hazy rock-n-roll recollection, you’ll probably get more out of it than a mud bath. Heck, you may even remember most of it.

Starting next Monday, October 5, at the Jacob Javits Convention Center in New York City, SMX East will include more than 60 sessions on SEO, PPC, social media, local and mobile search. Whether you’re just starting out in the biz, or are an expert yourself, you’ll probably be able to find a session that will make you sing “kumbaya.”

Yahoo! will of course be on hand to help lead the chanting, with sessions on search, maps, trademarks, display ads and much more. Here are some of the Yahoo! panel discussions and other highlights you won’t want to miss:

Monday, October 5

Duplicate Content Issues: The Search Engine Edition
The Yahoo on hand: Cris Pierry, Sr. Director, Yahoo! Search

In this session, search engine representatives offer advice on the best ways to deal with duplicate content issues.

Maps, Maps, Maps
The Yahoo on hand: Atif Rafiq, Director, Product Marketing, Yahoo! Local

A look at how mapping and local search services work. Atif and other search experts will share insights and tips for improving performance.

Trademarks & Paid Search: How Have Things Have Changed
The Yahoo on hand: Laura Covington, Associate General Counsel, Global Brand and Trademarks

This panel will look at the trademark landscape to see what’s allowed, what’s changed and what might be coming down the legal pike.

Yahoo! Expo Hall Reception
The drinks are on us, so come by the Expo Hall and have a tall, cold one and a chat.

Tuesday, October 6

Ask the Search Engines: Best Practices Edition
The Yahoo on hand: Cris Pierry, Senior Director, Yahoo! Search

Search engineers and representatives share their most important takeaways and tips for bettering your traffic.

Universal & Blended Search Opportunities
The Yahoo on hand: Larry Cornett, Vice President of Consumer Products, Yahoo! Search

“Blending” mixes search results, news, blogs, shopping, local, video and more into the results page. This session looks at how to tap into this new opportunity.

Wednesday, October 7

Search Meet Display, Display Meet Search
The Yahoo on Hand: Antony Taylor, VP, Display Platforms

A look at the ways in which search and display are being used to reinforce each other, with tips on how you can benefit.

Managing Search Across Business Units
The Yahoo on hand: David Roth, Director of Search Marketing

A special session for enterprise-level organizations on how they can best meet their search marketing challenges.

Ask the Paid Search Reps
The Yahoo! on hand: David Miller, Director, Sponsored Search Product Management

David and other representatives from the major search ad networks take questions from the audience about paid search.

Of course, if you can’t be there, you can follow the action on Yahoo! AdBuzz on Twitter and on our Yahoo! Advertising Facebook page. It’s the next best thing to flowers in your hair.

— The Team