Mobile Reach for Your Ads

Your Yahoo! Sponsored Search ads now appear on iPhones and Androids

You’ve probably noticed that for a lot of consumers, surfing the Web increasingly doesn’t depend upon the PC. That’s why, as of today, we’ve tweaked our Yahoo! Sponsored Search system to serve your ads to iPhone (all models, including iTouch) and Android mobile phones.
 
The coolest part is you don’t have to do anything to expand the reach of your ads. We’ve done it for you. As of today, your ads should begin appearing immediately on these devices for relevant searches, if they have not already.

With this tweak, standard Sponsored Search ads (40-character header, 70-character description, the host URL—you know the drill) will appear on these mobile devices, giving your ads wider appeal and more relevancy to people on the go—potential customers searching for your offerings, whether you’re offering dry cleaning or a dry martini.

Of course, you can still specifiically target mobile users with Yahoo! Mobile Sponsored Search.

This upgrade goes part and parcel with our recent efforts to provide better experiences to mobile users and advertisers. And they’ve gotten rave reviews across the wireless information superhighway. Check out these reviews from The New York Times (Yahoo! Fantasy Football), ABC News TechBytes (Flickr’s new mobile app), and this audio interview with our senior director of mobile applications, Sandeep Gupta, on The Boot Camp Report.

But, please, no “there’s an app for that” jokes.

— The Team