Mobile Reach for Your Ads

iphone Your Yahoo! Sponsored Search ads now appear on iPhones and Androids

You’ve probably noticed that for a lot of consumers, surfing the Web increasingly doesn’t depend upon the PC. That’s why, as of today, we’ve tweaked our Yahoo! Sponsored Search system to serve your ads to iPhone (all models, including iTouch) and Android mobile phones.

The coolest part is you don’t have to do anything to expand the reach of your ads. We’ve done it for you. As of today, your ads should begin appearing immediately on these devices for relevant searches, if they have not already.

With this tweak, standard Sponsored Search ads (40-character header, 70-character description, the host URL—you know the drill) will appear on these mobile devices, giving your ads wider appeal and more relevancy to people on the go—potential customers searching for your offerings, whether you’re offering dry cleaning or a dry martini.

Of course, you can still specifiically target mobile users with Yahoo! Mobile Sponsored Search.

This upgrade goes part and parcel with our recent efforts to provide better experiences to mobile users and advertisers. And they’ve gotten rave reviews across the wireless information superhighway. Check out these reviews from The New York Times (Yahoo! Fantasy Football), ABC News TechBytes (Flickr’s new mobile app), and this audio interview with our senior director of mobile applications, Sandeep Gupta, on The Boot Camp Report.

But, please, no “there’s an app for that” jokes.

— The Team

Posted by Administrator

[ Categories: Announcements, Updates & Enhancements, Yahoo! News ]

26 Comments Add your own

1. Mobile Reach for Your Ads&hellip | September 29th, 2009 at 4:17 pm

[...] We wanted to let you know that, as of today, your Sponsored Search ads will appear on iPhone (all models, including iTouch) and Android mobiles. Your ads should begin appearing immediately on these devices, if they have not already. For more details, see our post on the Yahoo! Search Marketing blog. [...]
2. Yahoo! Launches Ads on Mo&hellip | September 29th, 2009 at 8:13 pm

[...] that search engines wish to monetize the traffic. Yahoo! today announced that they’re adding search advertising to their mobile search for iPhones, iPod Touches and Android [...]
3. immanuelruby | September 29th, 2009 at 9:23 pm

Should the advertiser do anything on their account or campaign settings to reach our ad to be displayed on mobile, iPhone etc. Is this applicable for text ads too?
4. Yahoo! Launches Ads on Mo&hellip | September 30th, 2009 at 1:14 am

[...] that search engines wish to monetize the traffic. Yahoo! today announced that they’re adding search advertising to their mobile search for iPhones, iPod Touches and Android [...]
5. Yahoo Search Ads Now On i&hellip | September 30th, 2009 at 5:39 am

[...] Yahoo Search Marketing Blog announced that your search ads will now automatically be displayed on iPhone & Android mobile phones. [...]
6. Denver SEO | September 30th, 2009 at 6:46 am

This is great news for Yahoo advertisers. There are far more mobile phones in the world than there are PC’s. Taking market share now will pay big dividends for Yahoo in the future.
Good work!
7. Yahoo! Sponsored Search a&hellip | September 30th, 2009 at 6:48 am

[...] and Androids phones With mobile web surfing on the rise, Yahoo! have tweaked & launched Yahoo! Sponsored Search system to serve your ads to iPhones, iTouch and Android mobile [...]
8. Administrator | September 30th, 2009 at 9:31 am

Hi there, the advertiser doesn’t have to do anything to be displayed on the iPhone and Android. Ads will show there automatically. And it’s for text-based Sponsored Search ads. If you’re interested in targeting other types of phones, you can try Yahoo! Mobile Sponsored Search: http://searchmarketing.yahoo.com/mobile/
9. | metbuzz.com | Yahoo! Sp&hellip | September 30th, 2009 at 10:32 pm

[...] mobile web surfing on the rise, Yahoo! have tweaked & launched Yahoo! Sponsored Search system to serve your ads to iPhones, iTouch and Android mobile [...]
10. Pariuri Sportive | October 1st, 2009 at 1:42 am

For those who want to increase their visibility through advertising on mobile phone it will be great. A good phone with access to internet is almost 800-900 USD, so the target will be the middle&rich people.
11. Yahoo Pushes Sponsored Se&hellip | October 1st, 2009 at 4:44 am

[...] searching for your offerings, whether you’re offering dry cleaning or a dry martini," says Yahoo’s Search Marketing [...]
12. Yahoo Pushes Sponsored Se&hellip | October 1st, 2009 at 9:32 am

[...] searching for your offerings, whether you’re offering dry cleaning or a dry martini," says Yahoo’s Search Marketing [...]
13. Yahoo Search Ads Hit iPho&hellip | October 1st, 2009 at 12:23 pm

[...] Yahoo! Search Marketing Blog announced that Yahoo! Sponsored Search ads will now be automatically shown on iPhone and Android mobile [...]
14. Yahoo Sponsored Search Ad&hellip | October 1st, 2009 at 3:01 pm

[...] Sponsored Search Ads Now Reach iPhones and Androids By Tim Cohn The Yahoo Search Marketing blog has announced Yahoo sponsored search ads now reach the mobile [...]
15. Zac Zheng | October 2nd, 2009 at 1:29 am

Can this be turned off?

Most mobile searches do not make purchases. I wouldn’t want to waste my money targeting them!
16. Yahoo! Makes Search Ads M&hellip | October 2nd, 2009 at 8:53 am

[...] service providers to start serving up ads on mobile phones, and that is exactly what Yahoo! has already started [...]
17. unlimited | October 7th, 2009 at 11:10 am

I think that Yahoo should offer the choice of blocking ads from being displayed on other devices, just as it’s possible in Adwords.

Since years we seen that visitors we receive from gaming consoles or cellphones don’t purchase our products. For example if you want to market a PC Software.. those consoles and cellphone users can’t download or install your product so it is wasted traffic unless your offers are 100% cellphone targeted.

Hope to see the block feature added in the future! Keep up the good work!
18. MVP Social Networking&hellip | October 12th, 2009 at 11:20 am

[...] to Yahoo!, for many consumers, surfing the Web does not depend upon the PC. For that reason, the company [...]
19. Doug | October 28th, 2009 at 2:09 pm

Thanks for the update. Can you explain how this feature can be disabled?
20. Yahoo Pushes Sponsored Se&hellip | October 29th, 2009 at 3:51 am

[...] searching for your offerings, whether you’re offering dry cleaning or a dry martini," says Yahoo’s Search Marketing [...]
21. Mobile Affiliate Program | October 29th, 2009 at 5:57 am

This is good news for Yahoo advertisers. Nearly everyone has a Mobile Phone, but not everyone has a PC. The mobile internet market wil be huge.

John Gooch
Mobile Revs – Mobile Affiliate Program
22. assisted retirement living | November 6th, 2009 at 1:13 am

the final frontier…
23. Steve Call | November 15th, 2009 at 4:13 am

Thank you for superb post. But I had difficult time navigating past your site as I kept getting 502 bad gateway error. Just thought to let you know.
24. Trackback - Cheap Internation Call >> How to make cheap international call | November 19th, 2009 at 1:55 pm

,..] http://www.ysmblog.com is one useful source of tips on this subject,..]
25. adremixer private beta | &hellip | December 30th, 2009 at 1:43 am

[...] started showing advertisers’ full web ads on iPhones and Androids. According to the recent Yahoo blog entry: The coolest part is you don’t have to do anything to expand the reach of your ads. We’ve done [...]
26. Goin’ Mobile with Yahoo&hellip | January 12th, 2010 at 5:26 pm

[...] Mobile marketplace advertisers have two options to choose from and benefit from the cost efficiency of CPC and easy, online campaign set-up and management. (See also our post on Mobile Sponsored Search.) [...]

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