Do You Know Where Your Ads Are?

New feature helps you see how your traffic performs

Would you like to know where your ads are running? Yahoo! is launching some new features that will let you know which Yahoo! partners are providing you traffic, and charge you according to the performance of the traffic you receive.

There you are
You probably know that your ads can appear not only on Yahoo, but on partners throughout our distribution network, and that you can block them if they’re not performing for you. But until now, if you didn’t have a pretty good head for web measurement stuff, you probably didn’t know which traffic sources were working for you. Now our Ad Delivery Report will let you see how your ads are performing on various partners, and use that information to block the partners who don’t give you what you need.

The Ad Delivery Report shows you not only your traffic sources—whether that be Yahoo! or some of our partners—but also how your traffic from those sources converts. Combined with one of our analytics options, you can track measurements such as impressions, click-throughs, conversions and return on ad spend. You can also filter the results by account, domain, distribution channel and tactic.

If you find traffic sources that you don’t want, you can enter the domains in our Blocked Domains tool. Keep in mind that you can block a maximum of 500 domains, so pick the domains that are most important for you to block based on the amount and performance of traffic. Make sure you’re getting enough traffic on those domains to make informed decisions about their performance, and keep in mind that when you block domains you reduce the traffic you’re likely to receive, too.

You can get started with the Ad Delivery Report by clicking on the “Reports” tab in the Sponsored Search interface, or learn more about how to use it in our help center.

Pay for what you get
As you’ll see when you start looking at your Ad Delivery Report, not every partner will perform the same for you. We’ve discounted our click charges accordingly for some time now. We’re now expanding the adjustments we make to our click charges based on our assessment of the performance of traffic coming from sources within our distribution network.

This will include deeper discounts on click charges for lower-performing traffic, and potential premiums on click charges for higher-performing traffic—in other words, your click charges will be more closely aligned to the performance of the traffic you receive.

How does it affect you? Based on our analysis, we expect that most advertisers will see click charges drop or remain unchanged, while a small fraction of advertisers may experience an increase in click charges. These adjustments are based on the performance of the traffic source, and won’t be affected by the quality of your ads. And, as always, you will never pay more for a click than the amount you set as your bid.

Now in a town near you
Sponsored Search has several new features that let you manage your billing and account information more easily. You can now edit your payment methods more simply, such as when you want to swap a credit card out for another, and more easily set an appropriate automatic charge amount to fund your account when your balance gets low. If you’ve just signed up with us using a promotional code, the system will let you see which credits are being applied to your account, along with their status. For more details about these changes, see what’s new in Sponsored Search.

We’ve also updated our geographic targeting feature. It already let you get specific in your campaigns by allowing targeting down to the city or ZIP code levels, and it’s now even more specific with the addition of 746 new cities. So, if you were dying to target the good folks of Beverly Hills, Calif. or San Benito, Texas, today is your lucky day.

—Jeff Sweat, Blog Editor

Posted by Administrator

[ Categories: Features, Updates & Enhancements ]

26 Comments Add your own

1. SearchCap: The Day In Sea&hellip | September 10th, 2009 at 1:02 pm

[...] Do You Know Where Your Ads Are?, Yahoo! Search Marketing Blog [...]
2. Raheel | September 10th, 2009 at 11:19 pm

geographic targeting feature is really looks good as this is the highly demanded feature most of the advertisers are looking for.
3. Yahoo Search Ads Get Pric&hellip | September 11th, 2009 at 5:13 am

[...] Yahoo Search Marketing blog announced the new pricing changes are now in affect within the auction pricing model used by Yahoo Search [...]
4. Yahoo! Ad Delivery Report&hellip | September 11th, 2009 at 5:49 am

[...] September 11, 2009 at: 5:49 am Yahoo! Ad Delivery Report in PPC module Yahoo! added to their PPC reports a new “Ad Delivery Report” that let you view information [...]
5. Ad Delivery Report | SEO &hellip | September 13th, 2009 at 8:10 pm

[...] The Ad Delivery Report shows you not only your traffic sources—whether that be Yahoo! or some of their partners—but also how your traffic from those sources converts. Combined with one of our analytics options, you can track measurements such as impressions, click-throughs, conversions and return on ad spend. You can also filter the results by account, domain, distribution channel and tactic. http://www.ysmblog.com/blog/2009/09/10/do-you-know-where-your-ads-are/ [...]
6. Yahoo! Releases Ad Delive&hellip | September 13th, 2009 at 9:57 pm

[...] week, Yahoo! announced that the changes are now live and a new Ad Delivery Report will help advertisers make sense of the [...]
7. Fred | September 15th, 2009 at 12:38 pm

I wonder if it is possible to exclude one of the partners from the ddelivery of our adds or, if not, have the delivery withing Yahoo only.

The reason is that we believe one of the partner shown to distribute our adds shows low quality for our adds.
8. Carmen | September 15th, 2009 at 9:19 pm

The new changes and the add ons are great. Showing where my clicks are coming from is fabulous. I love it. I also love the geographic targeting feature which I will be taking advantage of….
9. Bob Kent | September 16th, 2009 at 7:47 am

I really like the new “Ad Delivery Report” feature. Thanks.

Can you also add the ability for us to vary our max bid by search partner?
10. John | September 16th, 2009 at 8:14 am

Yahoo needs to offer the option for advertisers to have their ads appear ONLY on the Yahoo search engine. Either that or increase the number of domains to block to 25,000. The reality is that we, and I’m sure thousands of other Yahoo advertisers, have come to realize that 99.9% of the traffic from search partner sites are from bogus click farm sites that offer no content or value to anyone except the parasites who created them.

Yesterday we got hit from one of these sites for 145 clicks and nearly $400 in charges. From a site we had received one click from in the previous two weeks! We have a click fraud refund request pending with Yahoo and have paused our campaigns until it is resolved.

It seems any sleezebag can put up a site with a search bar on it and Yahoo will allow them to serve ads. Until they change this policy or offer advertisers a Yahoo-only option Google will continue to eat their lunch.
11. Yahoo With New Features O&hellip | September 17th, 2009 at 1:05 am

[...] has just added some new and interesting additions to their PPC reports enabling you to see where your ads are. Before this, Yahoo had created some new features to their [...]
12. Where Are Your Yahoo Ads &hellip | September 20th, 2009 at 1:35 am

[...] More information on where your ads appear on Yahoo can be found over at the Yahoo Blog. [...]
13. The New Yahoo! Ad Deliver&hellip | September 24th, 2009 at 12:47 pm

[...] Yahoo! announced the addition of a new reporting feature for paid search advertisers called the Ad Delivery Report. According to Yahoo! the Ad Delivery Report allows you to view the following [...]
14. Administrator | September 30th, 2009 at 10:16 am

@ Fred (#7)…We encourage you to take advantage of the blocked domains feature in your account, which lets you specify websites or sections of a website in our partner distribution network on which you don’t want your ads to appear. This feature can be accessed on the Account Summary page under the Administration tab, by clicking the “Submit Domains” link next to “Blocked Domains.”
15. SEO Dallas | September 30th, 2009 at 10:20 am

Love the new options. In the past we’ve had some real hurdles in determining which of the Partner sites were producing so thanks for making that easy. Also like the ease of switching credit card info out.
16. billthethrill | September 30th, 2009 at 12:35 pm

how about click fraud- any thing new there ?
17. alan | September 30th, 2009 at 12:55 pm

It is nice to see that Yahoo has finally followed google’s lead and implemented this feature. Though Yahoo does not perform nearly as well as google, tools like this can at least help advertisers reduce waste on traffic coming from partners in the yahoo network that deliver junk traffic.
18. Austin | October 3rd, 2009 at 12:53 pm

I am going to stop using YSM! I expect my ads to only show on Yahoo.com but that is not true and misleading because everyones ads are shown on “partner” sites as well. Most of the partner sites are total junk and high in click fraud.

I was charged for 289 clicks yesterday and all of them were junk clicks. Adwords allows you to block partner sites and I guess Yahoo is waiting for a class action law suit before they allow their advertisers the option of blocking ad delivery on partner sites.

Wise up Yahoo, you are hurting your brand name and long term relationship with advertisers for short term click fraud profits.

Stop pretending you are doing us a favor by allowing us to manually block partner ad delivery for 500 urls.
19. SEM Allstars | October 6th, 2009 at 11:39 am

I spend a fortune with yahoo on a monthly basis… To the tune of about 500k… and double that on Google… I get so much bad traffic from the partner network that in order for my clients to make money the sites must convert at astounding rates… With clicks costing around 10 bucks and the daily headache of tracking these criminals down and trying to get my money back its barely worth it… *when* I have the option to block the partner network my spend will increase dramatically… isn’t that what yahoo wants?
20. unlimited | October 7th, 2009 at 11:49 am

We like the Ad Delivery Report! That is a great to block partners who produce nothing but impressions. But we’d like to have Panama in other non-us market and also the possibility to block non-pc devices such as gaming consoles and cellphones.. just like Adwords.

It would sounds fair to us that we can choose to receive only Yahoo search traffic and block ALL partners. This “issue” have been reported for years now. While waiting, the current block domains should have its limit raised to at least 1000 domains and we’d like this feature to be added to ALL YSM markets.. Currently it’s only available for US/CAN/FR/DE/IT. All other countries get 99% of fraud clicks and it’s impossible to block fraudulent domains.

Just my 2 cents!
21. Rene LeMerle » Blog&hellip | October 10th, 2009 at 7:43 pm

[...] week, Yahoo! announced that the changes are now live and a new Ad Delivery Report will help advertisers make sense of the [...]
22. assisted living ct | November 6th, 2009 at 1:28 am

too many things to remember…
23. Yahoo! Search Marketing B&hellip | November 9th, 2009 at 6:59 pm

[...] analytics software maker Covario, is reporting that Yahoo! Search Marketing’s September change to the way pricing discounts are determined is having a significantly positive impact for advertisers. Blogger Craig Macdonald and team [...]
24. Pricing Adjustments Worki&hellip | November 9th, 2009 at 11:18 pm

[...] analytics software maker Covario, is reporting that Yahoo! Search Marketing’s September change to the way pricing discounts are determined is having a significantly positive impact for advertisers. Blogger Craig Macdonald and team [...]
25. Local Web Design | November 24th, 2009 at 10:35 am

Great to see Yahoo improving and adding more features. As a company that specializes in delivering leads for local businesses the improvements to the geographic targeting is good news.
26. Beware of a New Click Fra&hellip | January 11th, 2010 at 1:30 pm

[...] weeks before we found out that all these leads were not legitimate sales prospects. I turned to Yahoo new placement tool, which was released in September 2009, to see if it was a particular search partner that was [...]

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