Not Just Back to School

September offers lots of occasions to reach your customers

The start of September offers lots of opportunities to market your website. In addition to back-to-school and Labor Day sales, September is also full of various days designated by Congress and industries to promote products, services and interest groups.

Here is a sampling of some of the commemorations in September that, where relevant, you could use in your ad copy to drive more clicks. (Our personal favorite is “Be Kind to Editors and Writers Month.”) As always, we’ve included suggestions for the types of businesses that could leverage these holidays.

The month of September is…
Apple Month – Farmers, grocery stores
Fall Hat Month – Hat retailers
Great American Low-Cholesterol, Low-fat Pizza Bake Month – Grocery stores
Mold Awareness Month – House cleaning businesses
National Chicken Month – Farmers, grocery stores
National Coupon Month – Coupon sites, retailers of all kinds
National Honey Month – Honey retailers
National Mushroom Month – Farmers, grocery stores
National Organic Harvest Month – Organic food retailers
National Prime Beef Month – Barbeque sites, beef retailers
National Piano Month – Piano retailers
Pleasure Your Mate Month – Adult retailers
World Animal Remembrance Month – Pet cemeteries, suppliers, environmental non-profits

Week-long holidays
National Waffle Week (Sept. 6 – 12) – Restaurants, cooking stores
Constitution Week (Sept. 13 – 19) – Book retailers
National Assisted Living Week (Sept. 13 – 19) – Assisted living facilities
Line Dance Week (Sept. 14 – 19) – Country music clubs and retailers
Child Passenger Safety Week (Sept. 20 – 26) – Child safety seat retailers
Deaf Awareness Week (Sept. 20 – 26) – Book retailers
National Singles Week (Sept. 20 – 26) – Dating sites
Tolkien Week (Sept. 20 – 26) – Book retailers
American Massage Therapy Week (Sept. 23 – 26) – Massage therapists
Banned Books Week (Sept. 26 – Oct. 3) – Book retailers

One-day events
V-J Day (Sept. 2) – Book retailers
Oatmeal Day (Sept. 4 – 5) grocery retailers
Salami Day (Sept. 6) – Delis, grocery retailers, sandwich shops
Popcorn Day (Sept. 12) – Popcorn retailers, movie theaters
Video Games Day (Sept. 12) – Video game retailers
International Chocolate Day (Sept. 13) – Bakeries, cookie retailers
National Grandparent’s Day (Sept. 13) – card shops
Air Force Birthday (Sept. 18) – Hobby shops
Chiropractic Founders Day (Sept. 18) – Chiropractors
International Eat an Apple Day (Sept. 19)
Responsible Dog Ownership Day (Sept. 19) – Pet stores
National White Chocolate Day (Sept. 22) – Candy retailers
National One-Hit-Wonder Day (Sept. 25) – Music retailers
R.E.A.D. in America Day (Sept. 26) – Book retailers

See you next month with more designated special celebration days. And don’t forget to be kind to your writer or editor.

— Colin Kingston, Listings Editor