Trust a Professional

The new Yahoo! Web Analytics Consultant Network offers an easy way to get help with your campaign performance measurement

Most people don’t fix their own refrigerators, or know how to gap a spark plug on their cars. We hire trained professionals to do these jobs, and what we pay to have them done correctly is well worth the cost.

For many online advertisers, the same may be true regarding the tracking and analysis of their campaign performance. Sure, you might be able to gather a bunch of data, but what do you do with it?

Here again, trained professionals are available to show you the way. And today we’re excited to announce the launch of a group that is certified by Yahoo! to provide high-quality services in this area, the Yahoo! Web Analytics Consultant Network (YWACN).

The YWACN is a network of independent third-party specialists who can help provide analytics consulting services to our valued customers, including assistance with analytics planning, implementation and usage. Look for this YWACN member emblem on participating consultants’ websites:

Whether you’re a large organization or a small ecommerce merchant, you may be able to benefit from a more intelligent leveraging of analytics with YWACN. The consultants in the network can help increase your qualified website traffic, achieve more conversions and sales, and improve your overall ROI.

About Yahoo! Web Analytics
The YWACN is an offshoot of Yahoo! Web Analytics, which provides audience insights while tracking the performance of all of your campaigns, from click to conversion—and not just your campaigns on Yahoo!, but also other providers’ search ads, display ads and even email.

But don’t just take our word for it. Forrester Research, in the July 23, 2009 edition of The Forrester Wave: Web Analytics, Q3 2009, said of Yahoo Web Analytics: “[Yahoo! Web Analytics] clients can derive immense value through custom reports, detailed segments, and unlimited scenarios for eCommerce and other forms of analysis.”

Yahoo! Web Analytics is currently offered free to all Yahoo! Small Business Merchant Standard, Merchant Professional and Store merchants, and all Sponsored Search and display advertisers that are supported by a Yahoo! account manager. It’s best suited for those with complex analytical needs and the resources to set up and manage analytics. If you think that Yahoo! Web Analytics is the right tool for you, please contact your Yahoo! account manager to get started. To learn more, visit our Yahoo! Web Analytics site.

If you aren’t eligible for Yahoo! Web Analytics directly from Yahoo!, you can contact a member of the Yahoo! Web Analytics Consultant Network as described above to get an account and leverage professionals to get the most out of your analytics. Alternatively, you may also wish to consider the Full Analytics and Conversion-Only Analytics options available in our Sponsored Search user interface.

You can learn more about YWACN and its members here. You can also stay updated on the latest news by following our Yahoo! Web Analytics’ tweets at http://twitter.com/ywebanalytics.

— Jeff Hecox