Serious Analytics

Yahoo! Web Analytics now available for search and display advertisers

If you’re an advertiser in need of some serious analytics, you’ve probably been watching for our Yahoo! Web Analytics enterprise tool—and you’ll be glad to know that it’s now available for free to search and display advertisers supported by a Yahoo! account team.

If you haven’t been watching for it, you may wonder why you should care. “Yahoo!’s emerging Web Analytics service surpasses Google in several key categories relevant to enterprises,” says a recent report from independent analyst firm CMS Watch. Search advertisers can use Yahoo! Web Analytics to track performance of their campaigns—not just Yahoo! Search Marketing, but campaigns on other search engines, display campaigns, even email campaigns—from click to conversion.

Yahoo! Web Analytics offers user insight that you’re not likely to find in other free analytics tools, including demographic and behavioral insight on your website visitors, near-real-time reporting, and visibility into as many as 50 different types of actions that take place on your site.

dashboard

Here are some of the questions that Yahoo! Web Analytics can help advertisers and agencies answer:

How am I performing?
Yahoo! Web Analytics gives you customizable reports, dashboards, alerts and segmentation tools that let you slice up data to figure out what’s working, and what isn’t. You can identify opportunities to improve ads, campaigns, keyword bids and website design.

Who are my audiences?
This new version helps you take advantage of our recent demographic targeting options by helping you identify the age, gender, city, and online interests—and finding out who your most valuable audience is so that you can reach more of it.

How can I improve engagement and conversions?
It’s one thing to get people to your site—but what you really want is to keep them there and buying your products or services. This new version of Yahoo! Web Analytics can track up to 15 steps of your conversion process to see where you’re most liable to lose someone.

The new version is available for any of our advertisers who work with an account manager, but it’s most suited for large advertisers with complex analytical needs and the resources to set up and manage analytics.

If you think it is the right tool for you, contact your account manager to get started. Visit our website for more information. If you’re not quite ready or aren’t eligible for Yahoo! Web Analytics, look into our Full Analytics or Conversion Only Analytics in our Sponsored Search user interface.

—Jeff Sweat, Blog Editor

Posted by Administrator

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30 Comments Add your own

1. Terry Howard | May 4th, 2009 at 5:34 am

In paragraph two you start out mentioning that this service surpasses GA in several ways and conclude with touting the Yahoo service’s ability to track campaigns other than YSM, including search, banner and email. Since those are in the same paragraph I’m concluding that you are saying this is the main feature the Yahoo service has over GA. I have to point out that GA has always had this ability from day one with the use of urchin tags in your destination URL.

Your service is likely good, I’m not passing any judgments on it until I review it, but I think you ought to correct this really big misstatement right out of the gate.
2. Pay Per Call Advertising | May 5th, 2009 at 3:55 pm

This is great news… competition always brings out the best in us… or does it?
Anyways, I will definitely be kicking the tires on this!
3. Outback Steakhouse Coupons | May 6th, 2009 at 4:31 am

This looks promising, I’ll be giving it a trial run versus GA.
4. Christine | May 11th, 2009 at 11:46 am

Does this incorporate an DOE analytical marketing techniques like those discussed at http://www.themarketinganalysts.com?
5. Discount Headstones | May 11th, 2009 at 10:24 pm

Yahoo’s new analytics look preaty good from the screen shots. I look forward to giving it a try.
6. allroundstuff | May 13th, 2009 at 3:20 am

Is it for free?
7. Terry Howard | May 13th, 2009 at 5:19 am

Sorry, but what is the point of allowing comments if you seemingly ignore a legitimate observation and question regarding the validity of a major statement in your article? I think it pertinent to address that your main feature mentioned that the service has over competitors is in fact a core feature of the competitor.
8. Paul | May 13th, 2009 at 7:33 am

I don’t think it’s free, not to the public anyways. And judging by the amount of spam on here, nobody will answer your question allroundstuff, or fix the article Terry Howard.
9. Administrator | May 14th, 2009 at 1:33 pm

Hey Paul,

Dennis from YWA here.

>>I don’t think it’s free, not to the public anyways. And judging by the amount of spam on here, nobody will answer your question allroundstuff, or fix the article Terry Howard.

Sorry we didn’t respond sooner. You are more than welcome to write me directly, if you have any questions: (dennis . mortensen (at) yahoo-inc.com)

In regards to free: this is very much a FREE tool. We’ve even removed all invoicing and billing capacity from the tool. You do, however, need to be affiliated with Y! in some way shape or form today (i.e., have a managed account) to get an account provisioned.

Cheers
d.

Dennis R. Mortensen, Director of Data Insights at Yahoo!
Blog: http://visualrevenue.com/blog
Book: http://visualrevenue.com/blog/yahoo-analytics-book
Twitter: http://twitter.com/DennisMortensen
10. Administrator | May 14th, 2009 at 1:41 pm

Hey Terry,

>> Since those are in the same paragraph I’m concluding that you are saying this is the main feature the Yahoo service has over GA. I have to point out that GA has always had this ability from day one with the use of urchin tags in your destination URL.

The edge over GA that they’re talking about is not just due to the ability to track different types of campaigns, but refers to the reasons listed in the CMS Watch Report, such as real-time data collection and presentation, access to raw aggregated data etc. But what I also think what they meant to say was that we at YWA actually have the opportunity to not just track the campaigns (as GA), but also to connect to your Yahoo, Microsoft and Google Paid Search Accounts and import cost and impression data (and other pre-click information). You can do this in GA, but only for AdWords.

Cheers
d.

Dennis R. Mortensen, Director of Data Insights at Yahoo!
Blog: http://visualrevenue.com/blog
Book: http://visualrevenue.com/blog/yahoo-analytics-book
Twitter: http://twitter.com/DennisMortensen
11. More Advertisers Invited &hellip | May 22nd, 2009 at 10:51 pm

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[...] il punto cinque invece tocca da vicino: il display advertising resterà separato, e YWA è dato gratuitamente ai publisher di questa tipologia. [...]
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[...] just upped the game on the Web Analytics battle between them and Google with the release of their upgraded analytics tool. The suite was first launched in October last year after they acquired Analytics Platform Index [...]
18. Browser Tester | September 9th, 2009 at 5:53 pm

Is all the analytics data available via an API the way GA is?
19. Dar Vigil | September 10th, 2009 at 9:27 am

The Yahoo! Web Analytics stores data in non-aggregated raw form. This means that you can ask a variety of new questions and create new kinds of reports with current and historical data. Also the data is near real time to reflect tata witin minutes of collection. This is an awesome tool!
20. unlimited | October 7th, 2009 at 12:08 pm

Can’t wait to give it a try, looks promising! Right now we are using and we like it. Clicktale records all your visitors browsing sessions. It helped us to boost our conversion dramatically by knowing all cursor moves, form entries, highlight, hesitation time etc.
21. Elizabeth Crane | October 27th, 2009 at 10:12 am

Any idea when this will be open for everyone to use?
22. Alan Mitchell | November 2nd, 2009 at 3:51 pm

Hi,

My search marketing is supported by an account managed team at YSM Australia. Is Yahoo Web Analytics available for Australian advertisers?

Cheers,
Alan
23. Akin | December 6th, 2009 at 8:01 pm

Thank you for the valuable information.
24. aljar7 | December 23rd, 2009 at 7:18 am

potery
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26. blog terpopuler | February 2nd, 2010 at 9:08 am

Thank you for the valuable information. it sounds promising
27. Yahoo! Web Analytics Laun&hellip | February 10th, 2010 at 6:27 am

[...] launched Yahoo! Web Analytics yesterday as announced in the following blog post. This product was formerly known as IndexTools, a company Yahoo! acquired a year and a half ago. [...]
28. toko langganan | February 17th, 2010 at 11:34 am

Nice Yahoo Analytics, thank for information
29. Barcelona | June 10th, 2010 at 4:13 pm

Interesting article thanks for sharing this site stuff with me.
30. Pets Directory | June 22nd, 2010 at 1:29 am

Its an enterprise site analytics tool that provides real-time insight…

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