Comments on: You’re Doing it Wrong http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/ The official blog of Yahoo! Search Marketing Thu, 11 Mar 2010 11:35:24 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Kukri http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/comment-page-1/#comment-903278 Kukri Wed, 03 Mar 2010 05:54:39 +0000 http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/#comment-903278 Great! Thanks for the great informative post and you effort. I think the above article is valuable for all concerned people. For me the Informations are really really useful. I've Bookmarked this page for future reference. Thank you Robin Kukri Great! Thanks for the great informative post and you effort.
I think the above article is valuable for all concerned people. For me the Informations are really really useful. I’ve Bookmarked this page for future reference.

Thank you
Robin Kukri

]]> By: Mindfull http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/comment-page-1/#comment-878334 Mindfull Mon, 11 Jan 2010 08:09:11 +0000 http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/#comment-878334 I am new to Yahoo Search marketing, but this has been a great place to start my focus, and my question for you guys, is what is this the best way for coming up with your bid on a specific keyword or keyword phrase? I have heard of bid management, but is there a simpler way to determine your bid? thanks ,) and thank you for posting all of this wonderful insight! I am new to Yahoo Search marketing, but this has been a great place to start my focus, and my question for you guys, is what is this the best way for coming up with your bid on a specific keyword or keyword phrase? I have heard of bid management, but is there a simpler way to determine your bid? thanks ,) and thank you for posting all of this wonderful insight!

]]> By: Los Angeles SEO Services http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/comment-page-1/#comment-876183 Los Angeles SEO Services Wed, 16 Dec 2009 06:01:41 +0000 http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/#comment-876183 Duplicate keywords is something I see a lot of. Duplicating waters down the power of a good set of keywords. Duplicate keywords is something I see a lot of. Duplicating waters down the power of a good set of keywords.

]]> By: Kalamazoo Web Design http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/comment-page-1/#comment-873584 Kalamazoo Web Design Mon, 30 Nov 2009 21:59:45 +0000 http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/#comment-873584 Also, I agree that putting a phone number in the ad is a bad idea. It takes up valuable space where text should go. Also, I agree that putting a phone number in the ad is a bad idea. It takes up valuable space where text should go.

]]> By: Kalamazoo Web Design http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/comment-page-1/#comment-873583 Kalamazoo Web Design Mon, 30 Nov 2009 21:57:57 +0000 http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/#comment-873583 Regarding number 2, I agree that you should not duplicate your competitors keywords, but it is a good idea to study what keywords your competition is using. Regarding number 2, I agree that you should not duplicate your competitors keywords, but it is a good idea to study what keywords your competition is using.

]]> By: Why You SHOULD Put Your Phone Number In Your PPC Ads http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/comment-page-1/#comment-862455 Why You SHOULD Put Your Phone Number In Your PPC Ads Thu, 29 Oct 2009 03:59:54 +0000 http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/#comment-862455 [...] I thiought I had written about this topic earlier, but I decided instead to cover another topic. But for the record, I agree with Amber at ppc Hero. Yahoo! IS giving bad advice. [...] [...] I thiought I had written about this topic earlier, but I decided instead to cover another topic. But for the record, I agree with Amber at ppc Hero. Yahoo! IS giving bad advice. [...]

]]> By: Should You Use The Same Keyword Across Multiple Ad Groups? http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/comment-page-1/#comment-862454 Should You Use The Same Keyword Across Multiple Ad Groups? Thu, 29 Oct 2009 03:59:38 +0000 http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/#comment-862454 [...] Yahoo! Search Marketing’s blog tells you why: For example, if you want to test Advanced and Standard match types by running both concurrently in identical ad groups, your keywords will compete against each other and drive up your cost-per-click. We’ve also seen advertisers duplicate keywords with multiple landing pages. The duplicated keywords can result in a lower quality index score and a higher cost-per-click. [...] [...] Yahoo! Search Marketing’s blog tells you why: For example, if you want to test Advanced and Standard match types by running both concurrently in identical ad groups, your keywords will compete against each other and drive up your cost-per-click. We’ve also seen advertisers duplicate keywords with multiple landing pages. The duplicated keywords can result in a lower quality index score and a higher cost-per-click. [...]

]]> By: ken http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/comment-page-1/#comment-862097 ken Tue, 27 Oct 2009 17:48:55 +0000 http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/#comment-862097 Agreed adding your phone # is beneficial and what the user wants Agreed adding your phone # is beneficial and what the user wants

]]> By: Why You SHOULD Put Your Phone Number In Your PPC Ads | http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/comment-page-1/#comment-846172 Why You SHOULD Put Your Phone Number In Your PPC Ads | Mon, 20 Jul 2009 09:22:31 +0000 http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/#comment-846172 [...] I thiought I had written about this topic earlier, but I decided instead to cover another topic. But for the record, I agree with Amber at PPC Hero. Yahoo! IS giving bad advice. [...] [...] I thiought I had written about this topic earlier, but I decided instead to cover another topic. But for the record, I agree with Amber at PPC Hero. Yahoo! IS giving bad advice. [...]

]]> By: Should You Use The Same Keyword Across Multiple Ad Groups? | http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/comment-page-1/#comment-846171 Should You Use The Same Keyword Across Multiple Ad Groups? | Mon, 20 Jul 2009 09:21:07 +0000 http://www.ysmblog.com/blog/2009/04/24/you%e2%80%99re-doing-it-wrong/#comment-846171 [...] Yahoo! Search Marketing’s blog tells you why: For example, if you want to test Advanced and Standard match types by running both concurrently in identical ad groups, your keywords will compete against each other and drive up your cost-per-click. We’ve also seen advertisers duplicate keywords with multiple landing pages. The duplicated keywords can result in a lower quality index score and a higher cost-per-click. [...] [...] Yahoo! Search Marketing’s blog tells you why: For example, if you want to test Advanced and Standard match types by running both concurrently in identical ad groups, your keywords will compete against each other and drive up your cost-per-click. We’ve also seen advertisers duplicate keywords with multiple landing pages. The duplicated keywords can result in a lower quality index score and a higher cost-per-click. [...]

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