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April 17th, 2009

What Do You Want to Hear?

Your chance to tell us the advertising topics you’d like us to cover

Ask my wife—I generally don’t like being told what to do. The only time we really fight is when I’m working on a project in which she gives me, shall we say, unsolicited direction. But I actually like solicited advice, and I like making this blog better. Which is why I’m asking you: What do you want us to write about?

Before you answer that, here are the types of things we think about when we’re picking blog topics. 

Product features 
You might not think there’s much that you can add to our product coverage, since we write about updates as they happen. But you can tell us the details that you want to know about new updates. And, more importantly, you can ask us about existing product features that you want to use better or just plain don’t understand.

Search marketing tips
We try to write a lot of these, whether it’s how to clean up your account, or what practices you should use for a seasonal campaign. But is there anything we’ve left out? Maybe there are secrets of search marketing that you have yet to master, or you don’t know what to do for your Arbor Day ads.

Other advertising tools
We know that search marketing is probably not the only type of marketing that your company does. What other kinds of marketing would you like to hear about, especially as they relate to search? Do you want to know more about using display ads? Other Yahoo! products?

Before you start typing, you should probably know that we’re not going to be able to write posts that provide a sneak peek into our product roadmap, or things like that. But if you have ideas that can help our readers become better marketers, just leave a comment below, and we’ll try to turn them into search marketing magic.

  —Jeff Sweat, Blog Editor

Photo courtesy of Flickr user Duchamp.

Posted by Administrator

[ Categories: Uncategorized ]

4 Comments Add your own

  • 1. Garrett  |  April 17th, 2009 at 3:39 pm

    When is the Overture tool coming back?

  • 2. Jafet M Ramirez  |  April 19th, 2009 at 11:47 am

    Let us know more about the use of display ads and video. For video, how to include it on the product description area.

  • 3. gserrano  |  April 20th, 2009 at 3:08 pm

    How about an update page? Where we can learn about the recent conversion tracking delays from the official source rather than someone else’s forum.

  • 4. unlimited  |  October 19th, 2009 at 4:22 am

    I am looking to read for ad help. Not that we are newbies in the field but every help is welcome, there is never enough knowledge when it comes to the advertising field :) The idea of people giving away their tips looks good to me too, sharing tips with people who has tried them will be very helpful for everybody. Way to go.

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