Keyword Suggestions, Just for You

New sections of Help Center offer industry-specific data and ideas for new search terms

Were you one of those advertisers who lamented the passing of Overture’s late, great Search Term Suggestion Tool (STST)? If so, you may find some comfort in a new section of the Yahoo! Search Marketing Help Center, which includes industry-specific keywords that could be relevant to your business.

Why wait? Take a visit now to our Help Center, where you’ll find:

Industry-specific market research articles that include online and search data, which can help you understand the role that search, online research and purchasing play in your industry.
Industry-specific keywords with considerable search volume but typically fewer competing advertisers. Adding these keywords to your campaigns may help increase your traffic volume and improve overall campaign performance.

The reports and keywords described above are available for the following industries: Apparel, Automotive, Education, Financial Services, Healthcare, Home Improvement, Legal Services, Travel and Wireless Services.

Not doing business in any of those categories? The STST’s revved-up replacement, the Add Keywords tool, is standing by in your account to help you dig up more gems. It’s located on your Ad Group details page; just click on “Add Keywords,” then select one of three options: “Quick Add,” “Choose from List” or “Research Keywords.”

— Jeff Hecox

Posted by Administrator

[ Categories: Updates & Enhancements ]

12 Comments Add your own

1. Jessica | March 6th, 2009 at 6:13 am

Very interesting article! I saves every report. Publish more articles like this!
2. Aaron | March 8th, 2009 at 12:08 pm

In the “home improvement” spreadsheet, you have listed as a keyword “50 cent wallpaper”. As someone who markets ringtones, I know that someone who searches on that term is certainly not looking for wallpaper for their home; rather they are looking for wallpapers for their cell phone. The same is true for beatles wallpaper, beyonce wallpaper,chris brown wallpaper,
john cena wallpaper, and scarface wallpaper. These certainly are industry-specific keywords, but not for the home improvement industry.
3. The Unit | March 19th, 2009 at 2:00 pm

Great info…
4. bill parker | March 19th, 2009 at 3:52 pm

This is a long way from the overture tool (that you killed). There are simply suggestions and categories, no volume data. That search volume was that value that Overture provided, anyone can barf up a gigantic list of phrases these days.

Thanks anyway,
Bill
5. jorge | March 19th, 2009 at 5:04 pm

great information. I hope we get more info.
6. jbell5 | March 24th, 2009 at 11:11 am

its, kool man.
7. SEO Consultant | April 6th, 2009 at 6:42 am

i still believe these tools are good but not gr8 in then you have to use your own tool (Brain, which is best) in order to get best out of these tools
8. chonp | April 11th, 2009 at 5:11 pm

Article is very good. Thang you.
9. пaпa | May 18th, 2009 at 4:50 am

Сенкс. Это именно то, что всем нужно было
10. unlimited | October 7th, 2009 at 12:16 pm

We still miss the old Overture inventory tool Hope its gonna be back one day!
11. Yahoo’s Suggests Ke&hellip | October 28th, 2009 at 8:09 pm

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[...] Learn more about the keyword lists here. [...]

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