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February 18th, 2009
Your Ads, RicherYahoo! adds video, images and custom links to search ads
With Yahoo!’s new Rich Ads in Search, they can. Yahoo! has been testing a new service that lets advertisers add video, images and custom search boxes to their search ads. The results are ads that can combine the relevance of search with the impact of rich media. A small group of advertisers tested it in the fourth quarter of 2008 and saw click-through rates rise by as much as 25 percent. They’ve also seen improved brand exposure and conversion rates. What can rich ads do?
Rich Ads in Search is currently by invitation only to a small group of our brand advertisers, but we will update you as it opens up. In the meantime, start thinking of what your search ads could do for you. — Jeff Sweat, Blog Editor Posted by Administrator [ Categories: Uncategorized ] |
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Ever since we 
95 Comments Add your own
1. Mark | February 19th, 2009 at 10:59 am
Wow. This will suck..
2. Phil | February 19th, 2009 at 11:05 am
I can’t see this working.
3. marc | February 19th, 2009 at 11:32 am
I’m not as down on this as marK or phil but I wonder how you’ll be pricing this. Cost per Play (CPP)? or only upon click-thru. Will it be auction style? Why just big-brands? Let’s open it up to all the marketers who want to test it out with video. I can think of entire categories that would love it… Not sure how users will like it … if marK and phil are any indication, we have some challenges.
4. Mike | February 19th, 2009 at 12:09 pm
It’s about time. This is long overdue and I am not surprised that Yahoo is the one to make the first move.
5. Chad | February 19th, 2009 at 12:10 pm
No thank you, just more stuff to distract from the content. There is so many “new fangled” ads out there… this is just the flavor of the month. ill pass…
6. Mike | February 19th, 2009 at 12:10 pm
Congratulations, by the way.
7. Juan Baron | February 19th, 2009 at 1:32 pm
Juan Baron was here.
8. Alexis Kauffmann - Otimização de sites | February 19th, 2009 at 6:22 pm
It’s nice to have such options for advertising. Sometimes our messages need more than just words and letters to make full impact.
9. SEO Subodh Gupta | February 19th, 2009 at 10:33 pm
Happy to see that yahoo is making new innovative move.
10. AjiNIMC (SEOforClients.com) | February 20th, 2009 at 12:56 am
Good experiment. I will see it working if
1) The videos can have call to actions with it. Because we will like to finish the conversation with some sales points.
2) Tracking ability for the videos.
3) PPT as a rich media (as it will be easy for us to create a new one and test it)
4) Few more suggestions but certainly worth the time.
Regards,
Aji Issac
11. steve H | February 20th, 2009 at 7:22 am
“Watch A Video and PEDIGREE® Will Donate Food To Animal Shelters!”
If this is the copy that was used during the test to determine success, it was a pretty stacked deck. It is difficult enough to demonstrate the value of new options to skeptical buyers. But when you add such a blatant attempt to get clicks without a more common business objective, it gets even more difficult. For Pedigree, this may be right on. For most others, it is not relevant.
New toys will often spur initially higher clicks, as a curiosity. Combine that with a plea to the heart (help animals), and I could hardly call this a representative effort.
Esurance seems more on target; provide zip code and jump into a quote. If you reak this out from the pack and let us know how it performed, there would be credibility there.
12. Nick Stamoulis | February 23rd, 2009 at 12:56 pm
This is a nice step in a different direction. it is good to test new things and try things that haven’t been done before. Plus video marketing is such an important aspect of any business these days.
13. We are Pauls | February 23rd, 2009 at 9:13 pm
Aerial Advertisement helps to advertise your products very easily and in most popular way. our aerial message will be seen and, most important, remembered by thousands of people.For more details check out this site http://www.arnoldaerial.com.
14. Stefan | February 24th, 2009 at 4:20 am
It’s an innovative step and an eye-catcher on the Yahoo-Search.
15. Evan | February 24th, 2009 at 9:19 am
Thanks for the update I look forward to see if it will work.
16. David Remland | February 24th, 2009 at 9:21 am
For my business this would be huge… we have a video on You Tube and on our website. Having it show up in the search marketing would be very helpful.
17. Ron | February 24th, 2009 at 9:22 am
Very cool. For publishers, where does one sign up?
18. Z'da | February 24th, 2009 at 9:28 am
can we see a sample??? I’m positive that this will make online marketing rise to a higher level “:-)
19. Todd | February 24th, 2009 at 9:28 am
Being that my Business’ focus is video Production, this could definitely be a boon. Let’s hope the rates are reasonable.
20. Tim | February 24th, 2009 at 9:29 am
I’m looking forward to testing it when it’s available to the rest of us. I’ll let the metrics decide if I like it or not. If it works, it’s great. If it doesn’t, at least you tried.
21. anthony | February 24th, 2009 at 9:30 am
As always, its all about momey!
22. Z'da | February 24th, 2009 at 9:35 am
An addition to my above post … never mind, I went to yahoo.com and entered, “pedigree” and saw the live video.
So COOL!!! The video is a bit oversized. I would consider making it smaller. I would also give advertisers the ability to embed an ‘email subscription’ form at the end of the video to capture emails of anyone interested in the offering.
So, what’s the cost? Pay Per VideoPlay, PPV???
Is Google offering the same? Does anyone know???
23. Identity theft expert | February 24th, 2009 at 9:41 am
Great idea, but why the tease? When will advertisers be able to use the product?
24. Zippy | February 24th, 2009 at 9:44 am
Cost?
25. Bob | February 24th, 2009 at 9:47 am
Fine, keep the cost the same as existing keywords accounts. At most, charge a nominal set-up fee. I’m sure it will become very popular and increase your advertisers and users, once they know of it!
26. Hunter Gatherer | February 24th, 2009 at 9:48 am
With the literacy rate dropping like the stock market, I won’t be surprised to see video taking over every possible message channel.
As a few of the above comments, I want to see the pricing structure before making any judgment to its value to my clients.
27. Jerry | February 24th, 2009 at 10:00 am
In response to the questions about pricing, I would imagine they will price it like Google does, PPM (i think) it goes by views, price per thousand views. fairly pricey also.
28. Richard | February 24th, 2009 at 10:07 am
If it isn’t too costly and it is easy to adapt pictures, videos and capture information—maybe. If you can offer some standard and stock videos for editing and use, maybe. Doing new copy and videos is costly.
29. The Great Rocky Santini F.W. LeMar | February 24th, 2009 at 10:08 am
The Big Secret is out already about putting videos on google to get High Rankings. This video trick is really for the Marketers who do not know what they are doing to make PPC work without paying Google Hundreds of Dollars over & over again. Google has made a fortune on these people & instead of them leaving Adwords altogether, Google came up with the video trick to keep these people around still paying Adword Bills. Yahoo is now doing the samething to fight back against Google. If Yahoo can keep their click prices down & at the same time increase new Click Buyers, then this video adding to Ads should be a good thing. But, if it is a ploy to bump up prices – forget it.
30. George Sitts | February 24th, 2009 at 10:17 am
This will be very interesting. This marks a paradigm shift in PPC, vastly expanding our options and thereby our challenges. I think we will look back on this period as the end of old, dull text-only days.
It will be interesting to see how these ads will affect the click ratio of our text-only ads, as well as discovering when they perform noticeably better than text-only.
31. MyTriState.us | February 24th, 2009 at 10:26 am
i could see video game and movie sellers using this a lot, but i can’t picture the sham-wow guy in the little box…
32. Elizabeth | February 24th, 2009 at 10:28 am
It’s up to the advertising gurus to figure out how to make this cost effective and attract clients. Don’t think it will go away!
33. Brad | February 24th, 2009 at 10:37 am
I see it as a good platform for our <a href=”http://www.coralsupreme.com” title=”Coral Calcium” products and for other products where you can show a benefit with video or images. It think it will work well for some. It will take some testing to find out.
34. Ace Car Reconditioning | February 24th, 2009 at 10:39 am
I’m surprised it’s taken this long. The web’s content has become mroe rich with pictures and video…why not its advertising?
35. Max Dickinson | February 24th, 2009 at 10:43 am
Nice move from Y! as eyes are shifting from TV to Internet and video consumption online is growing. Check out Jivox – a really qool video advertising platform, I used it & loved it. Videoegg is also nice.
36. Ted Sullivan | February 24th, 2009 at 11:11 am
Very nice This is what I have been looking for.
37. Gonzalo | February 24th, 2009 at 11:21 am
I think this is great! Being a media maker myself I think this new tool will open a new horizon amongst advertisers. More room to be creative. Online video is the future, and the future is now.
I wonder what will the cost be.
38. Tod | February 24th, 2009 at 11:52 am
Great Feature but I believe this feature was copied from todslist.
They were the first to offer Video Classifieds.
39. Michelle | February 24th, 2009 at 12:03 pm
Pictures would be great! Video is not necessary for us. Price is a large consideration.
40. Yvette | February 24th, 2009 at 12:15 pm
I guess it would depend how it affects the price. Here is a Video Commercial we have on YouTube for our Online Dollar Store – http://www.youtube.com/watch?v=JVj2z1Uz-DE would something like this work?
Also why is this program so concentrated, wouldn’t you get a better response with more small to mid-sized companies? Because they tend to give feedback whether you like it or NOT!
41. Mark | February 24th, 2009 at 12:23 pm
Nice tool, but I think the cost is going to be out of reach for us smaller guys. If there was a smaller cost just for images that could make it more affordable. Remember, there are a lot of small businesses like mine out there who are strapped just by using PPC advertising.
42. Mark | February 24th, 2009 at 12:25 pm
Also, how large of a video will be allowed? I have one on my website http://www.theultimatehomebusiness.net, that is rather long.
43. Adam Parikh | February 24th, 2009 at 12:29 pm
I can see images working for our office furniture businesses. I can see this working if advertisers vary their images.
BTW, please release an offline editor. Google has AdWords Editor, Microsoft has AdCenter Editor, Yahoo needs one as well.
The bulk uploads have improved greatly over the years, thanks for that.
44. Nick | February 24th, 2009 at 12:42 pm
This looks like it will be great! What would be absolutely ideal is to be able to have people enter their name and email directly in the ad so they can opt in to your mailing list right there.
45. Chris, PsychicDeals.com Marketing | February 24th, 2009 at 1:30 pm
One potential downside of this new look is that the still video image says, “In case you had any doubt, I’m an ADVERTISMENT!”
Without a still, a text ad says, “I’m a link to relevant information that you may want.”
46. Online Marketing & Web Design | February 24th, 2009 at 3:49 pm
great… is this now available?
47. Anna Natureday.com | February 24th, 2009 at 5:41 pm
It sounds cool, I bet it will cost a lot. If you have a cool video to show that would be fun to spam everyone with your commercial:)
48. Mbeinke | February 25th, 2009 at 6:44 pm
Video Live by Yahoo was the bomb. Talk about a major blunder to end the service in dec 08. Having live video feed into a website for doing live demos is a money maker. Yahoo are you listening?
49. Paul the Cab Drivet. Price it too high, and it will blow our advertising budget.r | February 25th, 2009 at 8:44 pm
Cannot WAIT to get this for my site! I can just imagine the impact. But the pricing needs to be right. Price it too high and it could blow my ad budget. Can we optionally drop the video from time to time in our ads to save money? can we have the video appear only linked to certain key words, or do all the key words have to have video? I WANT THIS NOW!
50. Denver SEO | February 26th, 2009 at 9:18 am
This will be interesting. Not sure if it will add to the users search experience, as I think it will make the search longer, but that’s great for Yahoo. More time on page = more clicks.
This was bound to happen. With videos and images being displayed in the natural results, why not in paid search? Congrats to Yahoo for being the first to roll this out.
I wish I could try this with my PPC ads ;0)
51. Gary Kelley | February 26th, 2009 at 2:26 pm
I’m very interested. I have no desire to have my comments posted when comment number one reads.
1. Mark | February 19th, 2009 at 10:59 am
Wow. This will suck..
I would take this off if you are looking for pospects to get on board.
Gary Kelley
52. Gary Kelley | February 26th, 2009 at 2:26 pm
I’m very interested. I have no desire to have my comments posted when comment number one reads.
1. Mark | February 19th, 2009 at 10:59 am
Wow. This will suck..
I would take this off if you are looking for pospects to get on board.
Gary Kelley
53. Gary Kelley | February 26th, 2009 at 2:26 pm
I’m very interested. I have no desire to have my comments posted when comment number one reads.
1. Mark | February 19th, 2009 at 10:59 am
Wow. This will suck..
I would take this off if you are looking for pospects to get on board.
Gary Kelley
54. larry | March 3rd, 2009 at 5:13 am
Great Idea, when can we get more information about this?
Why dont you open this up to small business?
What is the anticipated start date?
How will this be priced?
Will it be competitive in price to googles video adwords?
Send me an Invite, Iam ready to go!!!!
55. The Unit | March 3rd, 2009 at 8:21 pm
It will be interesting to see how this plays out over time. I will not get involved until others have been the guniea pigs first.
56. PPC SPy | March 7th, 2009 at 1:30 am
I think this is another way of exploring the potential of PPC. The limit is endless and testing is the only way to learn the bad & good of having a video on our PPC ads.
Regards,
Web PPC
57. Pacific Lots of Costa Rica | March 9th, 2009 at 3:51 pm
This will be good for people like us, lots of rich content, amazing photos and video, great custom homes… Let me know how much and we’ll add it to our budget, along with “Search marketing”, “adsense” and google “adcenter” budgets.
58. Даниил | April 4th, 2009 at 5:01 pm
А я так посмотрю, Вы как обычно немногословны
59. Clyde Dennis | April 23rd, 2009 at 8:10 am
Could be an excellent alternative to the now way overpriced Adsense solution.
60. Sohan Email Marketing | May 18th, 2009 at 2:12 am
61. Fatta Web development SEO Email Marketing | May 18th, 2009 at 2:15 am
Web development SEO Email Marketing Virtual Assistant
62. Rashad Speak in Public | May 18th, 2009 at 2:28 am
The Art of Public Speaking
63. Noel Sutcliff - Yahoo Sea&hellip | July 15th, 2009 at 5:12 pm
[...] Yahoo is in the process of adding video, images and a custom search box to your ads. This will ease the search experience within the ad platform. This will increase click through rates and the all important conversions. This entry was posted on Thursday, February 19th, 2009 at 7:34 am and is filed under Be Found By Your Customers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. [...]
64. Emarketing | August 27th, 2009 at 4:45 am
Very nice alternative option. I like it!
65. Yahoo! Search Marketing B&hellip | October 9th, 2009 at 1:13 pm
[...] power of search and display to provide great value to our advertisers. Our search retargeting and Rich Ads in Search products are great examples of just that. Our initial testing suggests that Rich Ads in Search can [...]
66. Traffic Crossing via Doug Conniff | October 16th, 2009 at 7:55 am
Sounds Great, How much is this service ?
67. Chris | October 23rd, 2009 at 9:14 am
This is going to screw all of the search marketing up and create an uneven playing field for creative. Don’t do it Yahoo!!! Keep It Simple Silly!
68. Yahoo Returns to its Root&hellip | November 12th, 2009 at 8:35 am
[...] this strategy has run its course, and they’ve introduced a new kind of search ads – Rich Ads. These enable publishers to add images, videos, and custom search boxes to their search ads – [...]
69. Video Advertising | November 18th, 2009 at 7:09 pm
Wow! “Video ads” is the search hot trends today in google. If you know where to put your investment safe i’m sure it’s a big success. Good article. Let’s promote business by video ads explain all the benefits that you have in your global business investment.
70. Dottie | November 27th, 2009 at 3:08 pm
This half-page Pedigree ad is unacceptably annoying. I’m switching my email to gmail.com.
Plus, anyone who has done the research knows that ALL commercial pet food is poisonous junk. Do your own research, and then after what you find out makes you sick, do your pet the favor of feeding them raw, species-appropriate foods.
71. email sender | November 30th, 2009 at 11:12 pm
I think video ads are a great way to reach your audience. I am a Yahoo email user and I really enjoy the little video ads that display along the sides.
72. Jonathan | December 9th, 2009 at 8:49 pm
This is really a nice post about yahoo search marketing.we get more information about this?
Thanks a lot blogger for such nice blogging
. I appreciate it .
73. Paint Touch Up Systems | December 23rd, 2009 at 10:52 am
Interesting. Google has had this technology for years but chooses to keep their ads text only and simple. Will be interesting to see which format wins.
74. Portland Photo Booth | December 23rd, 2009 at 11:01 am
The rich will get richer on this. Bids for video ads will be outrageous.
75. Rich Media Ads On Yahoo! &hellip | January 18th, 2010 at 12:54 pm
[...] Search Marketing has announced the addition of video ads, image ads and custom links within search ads on their search results [...]
76. Avromie | January 27th, 2010 at 1:33 pm
When will this feature be opened up to the rest of us??????
77. Yahoo Spruces Up its Sear&hellip | January 28th, 2010 at 1:56 am
[...] Rich Ads in Search – launched earlier this year and only available to select advertiser’s in the U.S. for a flat fee. Starting next week, Yahoo plans to sell RAIS via CPC bidding with all of Yahoo’s targeting capabilities and allow them to be managed from the Yahoo Search Marketing web UI. For now, however, the ads will still only be offered to select advertisers. [...]
78. snap | February 7th, 2010 at 5:07 am
I’m looking forward to testing it when it’s available to the rest of us srt . I’ll let the metrics decide if I like it or not. If it works, it’s great.Kse pk If it doesn’t, at least you tried.
79. sibob at 03/03/10 11:14:2&hellip | March 3rd, 2010 at 3:28 pm
[...] provides “rich” search marketing ads: http://www.ysmblog.com/blog/2009/02/18/your-ads-richer/ sibob – Wed 03 Mar 23:14 previous next billgates Melinda [...]
80. blinds | April 11th, 2010 at 10:24 pm
Very nice alternative option. I love it!
wholesale blinds
81. Jason Pollard | April 29th, 2010 at 8:19 am
I am really interested in this solution. When will it be up?
82. Strongman | May 3rd, 2010 at 1:41 pm
Great option… how much??
83. “It’s You,” Part De&hellip | May 10th, 2010 at 1:55 pm
[...] of course, we’ll be using the best digital advertising tools in our arsenal: Smart Ads, Rich Ads in Search, and innovative display [...]
84. Meditation Music | May 13th, 2010 at 2:01 pm
The phonecalls have now stopped, and I via meditation and sending Loving Great Energies out to those who abused me verbally plus deleting their names and amounts off my Blackberry really feel that by doing this, i.e. the intention of deleting them, mailing good thoughts makes me really feel that now I don’t have to do the Spell.
85. 3D Floor Plans | June 29th, 2010 at 5:21 am
Nice video shared, it was funny but great thanks.
86. Brian Mitchell | June 30th, 2010 at 3:27 pm
Rich ads are great. I love the remarketing ability
87. protein supplement reviews | July 3rd, 2010 at 8:30 am
Thanks for the video I learned a few new tricks.
88. Kevin | August 1st, 2010 at 7:37 am
thanks for the video brother
89. sss | August 8th, 2010 at 10:13 am
thanks for share
90. Son Çıkan Albümler | August 27th, 2010 at 3:46 am
Thanks For the video
91. Hari | August 27th, 2010 at 8:52 pm
Any idea when this will be available for all advertisers?
Thanks
Hari
92. supplement reviews | August 28th, 2010 at 3:13 am
They will sending Loving Great Energies out to those who abused me verbally plus deleting their names and amounts.
93. küçük sırlar izle | August 28th, 2010 at 6:56 am
Great sharing thank you that so helpfull to me thank you so much
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94. caillou izle | August 28th, 2010 at 7:04 am
Thanks The Big Secret is out already about putting videos on google to get High Rankings. This video trick is really for the Marketers who do not know what they are doing to make PPC work without paying Google Hundreds of Dollars over & over again. Google has made a fortune on these people & instead of them leaving Adwords altogether, Google came up with the video trick to keep these people around still paying Adword Bills. Yahoo is now doing the samething to fight back against Google. If Yahoo can keep their click prices down & at the same time increase new Click Buyers, then this video adding to Ads should be a good thing. But, if it is a ploy to bump up prices – forget it.
95. virtual receptionist | September 1st, 2010 at 11:36 am
This sounds really intriguing. This will be a great opportunity for advertisers.
Sean
virtual receptionist
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