Heart-Shaped Box

Drawing more eyes to your Valentine’s Day ads

If you’re like me, you probably wonder why the heart became the symbol of Valentine’s Day – and why it looks nothing like an actual heart. But fortunately for you this Valentine’s Day, your users don’t have to know any of that. They just have to know that hearts on the Yahoo! search page mean Valentine’s Day products.

For the Valentine’s Day season, Yahoo! is running a heart border around Valentine’s-related ads on the right side of our page. The hearts will show up on certain Valentine’s queries for gifts, candy, cards and, of course, Valentine’s Day itself.

We’re not just doing this just because it’s cute (even though it is). Our hope is that users searching for Valentine’s Day gifts will more easily spot the ads and see something they’re looking for.  If your ad shows up on the right side of the page, instead of the top, you may also get more exposure in that position than you would have before.

For more to help you capitalize on this big retail day, read our Valentine’s Day search marketing tips.

— Jeff Sweat, Blog Editor