Comments on: Building a Foundation with Strong Keywords http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/ The official blog of Yahoo! Search Marketing Sun, 14 Mar 2010 07:30:12 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Dear Abby for Web Advertising | Hello, Yahoo Mail! http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/comment-page-1/#comment-878923 Dear Abby for Web Advertising | Hello, Yahoo Mail! Sun, 17 Jan 2010 11:17:17 +0000 http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/#comment-878923 [...] 1. Build your foundation with strong keywords When it comes to keywords, one way to get more conversions is to get really nitty-gritty. Consider bidding on more specific keywords that contain things like the brands you sell and even specific model numbers. In other words, think like your customers. [...] [...] 1. Build your foundation with strong keywords When it comes to keywords, one way to get more conversions is to get really nitty-gritty. Consider bidding on more specific keywords that contain things like the brands you sell and even specific model numbers. In other words, think like your customers. [...]

]]> By: Yahoo! Search Marketing Blog » Dear Abby for Web Advertising http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/comment-page-1/#comment-877897 Yahoo! Search Marketing Blog » Dear Abby for Web Advertising Tue, 05 Jan 2010 18:00:56 +0000 http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/#comment-877897 [...] 1. Build your foundation with strong keywords When it comes to keywords, one way to get more conversions is to get really nitty-gritty. Consider bidding on more specific keywords that contain things like the brands you sell and even specific model numbers. In other words, think like your customers. [...] [...] 1. Build your foundation with strong keywords When it comes to keywords, one way to get more conversions is to get really nitty-gritty. Consider bidding on more specific keywords that contain things like the brands you sell and even specific model numbers. In other words, think like your customers. [...]

]]> By: The Unit http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/comment-page-1/#comment-742810 The Unit Wed, 04 Mar 2009 03:33:34 +0000 http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/#comment-742810 Go after your specific keywords first to convert sales quicker and then use that money to begin to attack the broad search terms. You have no choice but to do some broad search terms and it may take awhile before some of those terms start to convert. That's because customers are still trying to figure out what they want in a broad search and then they get specific. They eventually convert, but it may take some time for it to happen. Go after your specific keywords first to convert sales quicker and then use that money to begin to attack the broad search terms. You have no choice but to do some broad search terms and it may take awhile before some of those terms start to convert. That’s because customers are still trying to figure out what they want in a broad search and then they get specific. They eventually convert, but it may take some time for it to happen.

]]> By: Online Coupons http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/comment-page-1/#comment-730338 Online Coupons Thu, 26 Feb 2009 18:39:18 +0000 http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/#comment-730338 Besides testing broadmatch keywords to weed out what works, don't forget the importance of negatives. Besides testing broadmatch keywords to weed out what works, don’t forget the importance of negatives.

]]> By: Sara http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/comment-page-1/#comment-727552 Sara Wed, 25 Feb 2009 03:02:12 +0000 http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/#comment-727552 After losing a thousand dollars recently, I paused all my PPC campaigns. PPC is a risky business for newbies. I have to spend more time reading articles like this before spending any serious money on PPC again. After losing a thousand dollars recently, I paused all my PPC campaigns. PPC is a risky business for newbies. I have to spend more time reading articles like this before spending any serious money on PPC again.

]]> By: Guy Hill http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/comment-page-1/#comment-727313 Guy Hill Tue, 24 Feb 2009 20:40:54 +0000 http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/#comment-727313 "Thinking like a consumer" can be harder than it seems. Our clients are often very close to their own businesses, so they'll argue that a given keyword is "too broad" or "too narrow" or "off topic" - before it has even run. Truth is consumers - in the B2C and B2B world - are often confused as to what they want, or mean, use vague language in searches, etc. They will often search on seemingly unrelated phrases and end up converting as a paying customer. Take "free" for instance. Many searches that include "free" end up converting to paid sales. This isn't entirely logical, but neither is consumer behavior. If you're looking for volume... don't pre-judge your keywords. Run them, track ROI, and see what works. No decisions without data. Test! Cheers, [Guy <a href="http://www.DroidINDUSTRIES.com" rel="nofollow">DroidINDUSTRIES.com</a> “Thinking like a consumer” can be harder than it seems.

Our clients are often very close to their own businesses, so they’ll argue that a given keyword is “too broad” or “too narrow” or “off topic” – before it has even run.

Truth is consumers – in the B2C and B2B world – are often confused as to what they want, or mean, use vague language in searches, etc. They will often search on seemingly unrelated phrases and end up converting as a paying customer.

Take “free” for instance. Many searches that include “free” end up converting to paid sales. This isn’t entirely logical, but neither is consumer behavior.

If you’re looking for volume… don’t pre-judge your keywords. Run them, track ROI, and see what works. No decisions without data. Test!

Cheers,
[Guy
DroidINDUSTRIES.com

]]> By: MplsWebGuy http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/comment-page-1/#comment-704467 MplsWebGuy Fri, 06 Feb 2009 18:25:34 +0000 http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/#comment-704467 The last bullet is critical for existing websites: "For a more advanced way to find keywords, check your web server logs. These logs can tell you what your site visitors are searching for and how they navigate through your web pages." You can find several long-tail keywords that would be great for PPC and might consider for SEO & building content around. The last bullet is critical for existing websites:

“For a more advanced way to find keywords, check your web server logs. These logs can tell you what your site visitors are searching for and how they navigate through your web pages.”

You can find several long-tail keywords that would be great for PPC and might consider for SEO & building content around.

]]> By: Kevin Crothers http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/comment-page-1/#comment-704365 Kevin Crothers Fri, 06 Feb 2009 14:45:13 +0000 http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/#comment-704365 I honestly don't know the answer to this so I thought I'd ask. What are the ramifications of using a competitor's name or product name as a keyword to direct traffic to a related, complementary product? I honestly don’t know the answer to this so I thought I’d ask. What are the ramifications of using a competitor’s name or product name as a keyword to direct traffic to a related, complementary product?

]]> By: ImprintVision http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/comment-page-1/#comment-703322 ImprintVision Thu, 05 Feb 2009 02:40:15 +0000 http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/#comment-703322 But, I think, keyword must put on anchor text link to get better traffic But, I think, keyword must put on anchor text link to get better traffic

]]> By: TeasasTips http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/comment-page-1/#comment-703256 TeasasTips Thu, 05 Feb 2009 00:19:00 +0000 http://www.ysmblog.com/blog/2009/02/03/building-a-foundation-with-strong-keywords/#comment-703256 Thinking like a consumer is what I am going to work on. In the past my PPC campaigns have not been lucrative. However, I am going to continue reading and researching articles like this in order to get better. Thinking like a consumer is what I am going to work on. In the past my PPC campaigns have not been lucrative. However, I am going to continue reading and researching articles like this in order to get better.

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