Comments on: Cross-Selling for the Holidays

By: unlimited

unlimited — Mon, 19 Oct 2009 15:05:56 +0000

Great post! Very helpful for everybody, selling tips and tricks are always welcome. I agree with Brent, the comparison usually makes good results because if a buyer likes a X product will surely love the X+ one just because it is greater than he thought. Sometimes it also serves as an information tool to know more about the whole lot of products offered by the site. Thanks for the tips.

By: Richard Vanderhurst

Richard Vanderhurst — Sat, 09 May 2009 11:12:35 +0000

One great post! this has truly helped a lot last holiday season…

By: Brent

Brent — Wed, 19 Nov 2008 15:30:49 +0000

I’ve always had good success with offering both comparable products from other brands (i.e. cheaper versions of what they were looking for) alongside any potential up-sells that are available (i.e. the “deluxe model”). You’d be surprised how many sales you’ll get from users who first landed on the product you’re promoting only to be funneled into the cheaper (sometimes ‘generic brand’) model. Same goes with the up-sell opportunity. “If you like product A, then you’ll love product A+, now with added features.” In A/B testing, i went 19/23 for landing page leads into knockoff or upsell purchases for one promotion (comparing all 23 product pages against one’s without the upsell/generic suggestions)… the 4 that didn’t see any increase were most likely because of the product itself (they were vanity products where the brand name played a critical factor in its purchasing power)

By: Nick Stamoulis

Nick Stamoulis — Tue, 18 Nov 2008 15:28:40 +0000

I agree with the situation with the batteries. Great opportunity. To generate some much needed sales you could always offer free batteries with purchase of item to get people moving.