Podcast: Choosing Specific Keyword Phrases

Yahoo! shares tips on keyword management

Do you like to listen to good advice, instead of just reading it? Whether you’re a seasoned search marketing expert or just starting out with your Sponsored Search campaign, a new free podcast provides useful info that can help you reach your business goals.

Our own Patrizio Spagnoletto, Senior Director of Marketing here at Yahoo!, recently talked with Lon Safko, one of the authors of the “The Social Media Bible,” to discuss some helpful tactics when you’re selecting and managing keywords.

In the podcast, Patrizio talks about the basics of search marketing. He discusses how to create multiple keyword campaigns, and says that more specific phrases, with two or three keywords, can help you reach a more specific customer.

You can find the podcast with Patrizio and Lon here.

– The Team

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4 Comments Add your own

1. Nick Stamoulis | October 29th, 2008 at 12:11 pm

I agree, targeting phrases instead of keywords will really drill down to exactly who you are looking for. The more words included in a phrases the smaller the search volume but now it is really target traffic.
2. Simon | October 30th, 2008 at 5:31 am

This is obviously very useful, and much appreciated, but far better would be the ability to opt-out of the Yahoo search partners, the quality of traffic of many of them is next to worthless.

I think removing a lot of that junk would do more to help our business goals than tightening the search terms.

Please?
3. Richard Vanderhurst | May 9th, 2009 at 5:24 am

Thanks for sharing links on podcast. There are lot’s of tools available for keyword creation
4. Sebastian Hussain | April 30th, 2010 at 10:39 am

i enjoy Podcasting on my desktop PC. it really helps me share my ideas and thoughts over the internet~-~

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