Comments on: Behind the Scenes http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/ The official blog of Yahoo! Search Marketing Sun, 14 Mar 2010 07:30:12 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Yahoo! Search Marketing Blog » A Step in the Right Direction http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/comment-page-1/#comment-846751 Yahoo! Search Marketing Blog » A Step in the Right Direction Thu, 27 Aug 2009 22:23:56 +0000 http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/#comment-846751 [...] so our systems try to match page content or other relevant data to serve the most relevant ads. Recent enhancements have made this matching more accurate, and we continue to make improvements, like looking at recent [...] [...] so our systems try to match page content or other relevant data to serve the most relevant ads. Recent enhancements have made this matching more accurate, and we continue to make improvements, like looking at recent [...]

]]> By: Nancy Miller http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/comment-page-1/#comment-677032 Nancy Miller Sun, 04 Jan 2009 04:46:15 +0000 http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/#comment-677032 I have tried, unsuccessfully, for weeks to sign up for the content match on Yahoo Publisher. It continuously hangs up at the "Loading One Momemt Please" point. Any suggestions from anyone? I have tried, unsuccessfully, for weeks to sign up for the content match on Yahoo Publisher. It continuously hangs up at the “Loading One Momemt Please” point. Any suggestions from anyone?

]]> By: robert http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/comment-page-1/#comment-638168 robert Sat, 15 Nov 2008 16:10:57 +0000 http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/#comment-638168 Any time someone suggests that I buy some type of advertising because it would be good to 'promote brand awareness' I grab my wallet and hang on tight. Any time someone suggests that I buy some type of advertising because it would be good to ‘promote brand awareness’ I grab my wallet and hang on tight.

]]> By: The Unit http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/comment-page-1/#comment-637017 The Unit Sat, 15 Nov 2008 00:50:51 +0000 http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/#comment-637017 I still believe that content match is a waste of money. A lot of clicks and very little conversion. I'll stick with sponsored search. I still believe that content match is a waste of money. A lot of clicks and very little conversion. I’ll stick with sponsored search.

]]> By: Andreas Pfister (SEM) http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/comment-page-1/#comment-613640 Andreas Pfister (SEM) Mon, 20 Oct 2008 12:59:21 +0000 http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/#comment-613640 I never tried the Yahoo Content Match. I'll give it a shot to get some results so I can compare it with Google. I never tried the Yahoo Content Match. I’ll give it a shot to get some results so I can compare it with Google.

]]> By: Joseph http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/comment-page-1/#comment-611780 Joseph Thu, 16 Oct 2008 23:41:20 +0000 http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/#comment-611780 After reading all of your comments, I am very discouraged by Yahoo's attempt to supply us with "quality" search marketing. It seemed like a good deal at the time. I have yet to create a campaign for my web-based tutoring site (college business). Any suggestions? How do I make the most of my money while limiting "waste" clicking? After reading all of your comments, I am very discouraged by Yahoo’s attempt to supply us with “quality” search marketing. It seemed like a good deal at the time. I have yet to create a campaign for my web-based tutoring site (college business). Any suggestions? How do I make the most of my money while limiting “waste” clicking?

]]> By: wes http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/comment-page-1/#comment-611641 wes Thu, 16 Oct 2008 18:37:39 +0000 http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/#comment-611641 I have found the whole program to be a worthless pit into which you can throw your money if you like. Even using only search only I encountered hits from the same web sites over and over even after I blocked them. The only real purpose these sites served were to milk the accounts. If I remember right they were a 25% or > of the total of all the hits I received. I tracked a few of the sites down to one server in S. America or Florida (not sure anymore) with 15,000 sites on it. But anyway as fast as I blocked the sites they dreamed up new domains and pages. It was unbelievable. I stopped using YSS awhile back. Haven't canceled the account yet as I have been hoping they would clean up their act. I have found the whole program to be a worthless pit into which you can throw your money if you like. Even using only search only I encountered hits from the same web sites over and over even after I blocked them. The only real purpose these sites served were to milk the accounts. If I remember right they were a 25% or > of the total of all the hits I received. I tracked a few of the sites down to one server in S. America or Florida (not sure anymore) with 15,000 sites on it. But anyway as fast as I blocked the sites they dreamed up new domains and pages. It was unbelievable. I stopped using YSS awhile back. Haven’t canceled the account yet as I have been hoping they would clean up their act.

]]> By: Nathan http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/comment-page-1/#comment-611584 Nathan Thu, 16 Oct 2008 16:52:41 +0000 http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/#comment-611584 Virtually everyone I know using PPC has not had the best of luck with Yahoo's content match. This is certainly a welcome change as there are many advertisers looking for more volume, provided that the quality of traffic decent. Virtually everyone I know using PPC has not had the best of luck with Yahoo’s content match. This is certainly a welcome change as there are many advertisers looking for more volume, provided that the quality of traffic decent.

]]> By: Colin Damon http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/comment-page-1/#comment-609673 Colin Damon Mon, 13 Oct 2008 20:23:22 +0000 http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/#comment-609673 Yahoo is great for starting your own business. there customes care is wonerful. Not to mention affordable. I'm 100% satisfied with the choice i made to go with Yahoo. Thannk you Very Truly Yours Mr.Colin Damon p.s. I'm only at 40%of my budget at the end of the day, Can you show me how to get it up to at least 90%? Yahoo is great for starting your own business. there customes care is wonerful. Not to mention affordable. I’m 100% satisfied with the choice i made to go with Yahoo. Thannk you
Very Truly Yours
Mr.Colin Damon
p.s. I’m only at 40%of my budget at the end of the day, Can you show me how to get it up to at least 90%?

]]> By: Mark http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/comment-page-1/#comment-609551 Mark Mon, 13 Oct 2008 16:23:28 +0000 http://www.ysmblog.com/blog/2008/10/10/behind-the-scenes/#comment-609551 Aaron nails it right on the head. Yahoo's Content Network has been filled with fraudulent, worthless sites for so long, that it is going to take more than Yahoo saying "it's better now!" before SEM's turn the Yahoo Content Network on again for clients. Transparency is what we need. We need to be able to easily run a report that tells us what domains and pages the click from the Yahoo Content Network come from. Aaron nails it right on the head. Yahoo’s Content Network has been filled with fraudulent, worthless sites for so long, that it is going to take more than Yahoo saying “it’s better now!” before SEM’s turn the Yahoo Content Network on again for clients.

Transparency is what we need. We need to be able to easily run a report that tells us what domains and pages the click from the Yahoo Content Network come from.

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