Search by the Slice

Yahoo! on search panels at SMX East in New York City

New York, New York: the town so nice we went there twice. Yep, after just launching APT from Yahoo! at Ad Week in New York City, we’ll be back there next week for SMX East. Whether it’s learning the latest search marketing techniques at the conference or eating the biggest slice of pizza you’ve ever seen in my old hood, the city is always worth the trip.

Grab a slice and head over to the Javitz Convention Center for the conference. A couple of Yahoo!s will be representing us in the search marketing world. For people on our search team, read the Yahoo! Search Blog’s post.

Tuesday, October 7th
Time: 10:15am-11:00am
Session: Search & Branding 
Description: This panel looks at how searching by brand differs from those searching for generic products, and how branding supports search.
Yahoo!: Theresa LaMontagne, Research Director, Sales & Media

Time: 12:15pm-1:45pm 
Session: Search & Branding 
Description: How do display ads reinforce search ads, and vice versa? 
Yahoo!: Theresa LaMontagne, Research Director, Sales & Media

Wednesday, October 8th
Time: 2:30pm-3:30pm 
Session: Ask The Paid Search Reps
Description: This session is your chance to ask paid search questions of representatives from Yahoo!, Microsoft and Google.
Yahoo!: Ron Belanger, Vice President of Agency Development

 – Jeff Sweat, Blog Editor