Comments on: Don’t You Dare

By: Don Brown

Don Brown — Mon, 23 Feb 2009 14:42:40 +0000

Hi, after one day of being with YSM, I have been locked out of my account and have not been granted access to any of them. Please Help! They did this right after they took my money!

By: Ted

Ted — Sun, 19 Oct 2008 15:43:25 +0000

Raising our PPC at christmas time is just wrong. We are thinking about suppending our account till after the holidays.We sell refrigerator water filters and i dont know anybody getting one as a gift!

By: Sheree

Sheree — Fri, 17 Oct 2008 18:26:08 +0000

I certainly don’t know as much as the previous writers, but, I do know that if you have any problems you can actually speak to someone at Yahoo. Their Customer Service is EXCELLENT. Now for Google-Try getting an answer to a problem from them. I use both and I find that I am more comfortable making mistakes at Yahoo, they can be fixed right away, but with Google they could go unnoticed until you have to pay the bill. I am just learning all of this and I probably shouldn’t say anything, but, I had to commend Yahoo for their EXCELLENT CUSTOMER SERVICE, in my opinion it is worth the extra!

By: Frances

Frances — Fri, 17 Oct 2008 14:21:13 +0000

Oh my…….. raising the rates during the holiday time is a MEAN trick, YAHOO!

Us small businesses are barely making it already in this down economy, now to kick us where it hurts, is just down right cruel. Where are the bennefits for being a loyal customer anyway? You should offer more to those have been sticking it out with you through thick & thin.

By: Clyde B.

Clyde B. — Fri, 17 Oct 2008 13:19:39 +0000

Regarding the above heading Content: I think that advertisers with big budgets are cut slack that small-timers aren’t. We keep hearing about relevant, original content, don’t do this, don’t do that, do this, do that, and yet sites that are merely a collection of pass-through links and have no credibility, and you know who I mean, compete directly with high-credibility sites for I think the above reason. I had to go through a wrestling match for a keyword that I clearly market and my affiliate sells when sites like the former come up when that keyword is searched. I do like the Yahoo ad process though overall more than Google.

By: xpunch.com

xpunch.com — Fri, 17 Oct 2008 08:51:09 +0000

I’ve found Yahoo to be cheaper. Marketing is a lot of work and requires daily adjustment and testing. A company that wanted to could probably dedicate a person to this on a full-time basis.

By: The Unit

The Unit — Fri, 17 Oct 2008 00:15:59 +0000

I truly feel that I am getting the best bang for my buck with YSM. Some of keyword bids on YSM are a LOT cheaper than Google. As an online retailer you are at Google’s mercy since they are the most used search engine and you have to advertise with them an put up with the higher costs per click due to this fact. YSM is no slouch and I wish that some of my ads did as good in Google as they do in Yahoo.

By: Brad

Brad — Fri, 17 Oct 2008 00:15:53 +0000

To the folks complaining about the mysterious high bids draining your account.

For what it’s worth it’s happened to me several times over the years. You’ll set a bid at 10 cents, save it and it’s $10. I’ve seen it numerous times and it’s not a typo problem. It’s a javascript problem in my experience. I’ve even saved bids and they were correct, logged off and then logged back on and they were $10 or $12. They’ve got some real problems with their system.

Another thing you’ve got to watch for is that they have very poor control over the max daily budget. I’ve had campaigns with a $10/day max and it’s spent $250! They say it’s not their fault, that it’s my fault for making the bid prices too high. I replied that google and msn don’t have those problems so it’s obviously a problem with the yahoo system.

They’ve refunded me a couple of times for these errors but a couple of times they didn’t and I was just screwed out of a few hundred dollars.

YSM is improving in some ways but they’ve still got a ways to go. And their new minumum bids are completely outrageous. Even higher that google amazingly.

By: Matt

Matt — Thu, 16 Oct 2008 23:29:56 +0000

I too get more bang for my buck with yahoo than any other ppc campaign, and believe I’ve run campaigns on just about every SE out there large or small. When I started out I was one of those people who thought I needed to show my ad to everyone that I possibly could, the result: I trimmed my keyword list down from 350 keyword phrases to 35. I found that many keywords got me a lot of cheaper clicks, but it took so many more clicks to turn into a conversion, that I was paying way too much for a conversion. It’s better to pay $5.00 per click with a 25% conversion rate, than to pay $1.00 per click with a 3% conversion rate.

I also learned the hard way that I don’t have to be in the number 1 position. I’m a small business. My advertising budget is limited. If all I have to spend for a week is $1,000.00, why be in the number 1 slot, when I can still max out my $1k budget in the number 4 or 7 slots. I get a lot more clicks this way. I could never afford to buy all the clicks yahoo could provide, so why try.

These are just a couple of things I’ve learned. Hope it helps someone.

By: Alan

Alan — Thu, 16 Oct 2008 21:53:23 +0000

I find more people shop with Yahoo than with google names. I keep track of the email names with a yahoo email account.

Learn to write quality adds with a good landing page can save you some $$$ in the bidding wars.