Comments on: What’s a Good Click-Through Rate?

By: Derek

Derek — Sun, 29 Nov 2009 00:36:51 +0000

A question more than a comment – would it be better to run a massive number of campaigns and ads with very specific long tail keywords then?
In my business I need to generate about 60 leads per day but google do not like the fact that I have stopped the content – clicks have gone through the floor.

By: Pixelrage

Pixelrage — Thu, 12 Nov 2009 16:57:41 +0000

The more relevant your ads are, the better your clickthrough rate will be for QUALIFIED clickers, as opposed to people who click without knowing what to expect. The key is to make your ad so targeted that it removes all doubt and eliminates those worthless clicks.

By: Google Adwords Expert

Google Adwords Expert — Wed, 04 Nov 2009 21:32:30 +0000

Having Good CTR is not difficult at all. And anything more than 5% is considered good. But the actual thing that we need are the conversions. Better CTR does not guarantee increase conversions. So that is why I consider conversion rate and cost per conversion are the most important factors when determining the performance of the campaign.

By: Robert

Robert — Sun, 25 Jan 2009 16:16:14 +0000

For those with limited time, let me summarize this article — Clickthrough depends on competition, ad content and position, and keywords. So test your ads. Zzzzzz.

By: David Pol

David Pol — Fri, 23 Jan 2009 05:25:14 +0000

I find it really impossible to gauge conversions, since many of our sales are done by salespeople, so the conversions for any particular keyword cannot be measured. Any ideas?

Also, does the CTR for any ad group matter to your quality score (move away weak keywords in the same group) or is it simply measured by individual keyword?

By: Henrik

Henrik — Thu, 22 Jan 2009 22:42:33 +0000

Conversion should cover the costs, i mean total costs. Clicks are not the only thing that you pay for. Example: if you pay for band with a large amount of clicks can kill you.

By: Ed Steinberg

Ed Steinberg — Tue, 13 Jan 2009 00:10:49 +0000

I’m disappointed to see the old shibboleth “An ideal click-through rate provides the best possible return on investment…” repeated here.

In fact, the ideal CTR is that which provides the greatest total return. Just ask yourself the question:

Which is preferable:
1. An investment of $100 which returns $200 (ROI=100%) or,
2. An investment of $200 which returns $350 (ROI=75%)?

The fallacy in touting the ROI lies in the fact that the tacit assumption is made that your investment does not significantly affect the market and that the ROI will remain relatively constant for any size investment. In general, even George Soros does not affect the ROI for Treasury bills.

However, the assumption fails for situations where your investment does affect the market. Auctions and PPC fall in this category.

Interestingly enough is the fact that the correct interpretation works to the benefit of Overture as it encourages a larger spend.

By: Acai Berry

Acai Berry — Tue, 16 Dec 2008 20:13:03 +0000

A very boring post, probably copied and pasted out of the search marketing faq. You guys can do better!

By: JR

JR — Thu, 21 Aug 2008 12:09:35 +0000

All very interesting. and for the small businesses, services, organizations looking to provide information, not direct sales.. not very useful..

i suggest the best click through rate.. is the best you can achieve using your time and budget. If Yahoo would publish the ranges for categories, it certainly would help.

If you are in the direct sales business the best conversion rate is actually the one that generates the loyal consumer with a long string of purchases, not the immediate sale. in short its allabout the data base. Unfortunately for the average small business? the time involved in the exercise is simply not affordable.

By: Russ

Russ — Tue, 19 Aug 2008 19:56:29 +0000

#1 – Measure Conversions, because without sales, it is all meaningless.

#2 – Measure CTR – And this usually means having a great ad in a great position (usually 1 – 3)

Having a high CTR usually means a good quality score.