SES for 20 Percent Less

Attend the search industry’s big show and save some dough

San Jose, California is a lot more than office parks—the tenth-most populous city in the U.S., it boasts a cool tech museum, an NHL team with one of the best logos in sports, and a “haunted” house built by an heiress to a gun fortune.

“The Capital of Silicon Valley” is also the home of the search industry’s biggest and most renowned convention, the Search Engine Strategies Conference & Expo, to be held this year from August 18-22 at the city’s convention center. As a reader of the YSM blog, you’re in luck—we can help you get in the door at a reduced price, and point you toward a number of Yahoos who will be speaking there.

You can sign up for an Expo-Only pass for free before August 15; or use the Priority Code 20YAH for a 20% discount when you register for a one- or four-day sessions pass, giving you access to all of the breakout sessions, speakers, and their collected expertise. The Yahoo! lineup of speakers includes the following:

Monday, August 18
9:45 a.m. – 11:00 a.m.
“Universal & Blended Search”
Cris Pierry, Senior Director of Product Management, Yahoo! Search

11:15 a.m. – 12:30 p.m.
“Semantic Search – How will it change our lives?”
Amit Kumar, Director Product Management, Yahoo! Search

Tuesday, August 19
11:00 a.m. – 12:15 p.m.
“Shopping Search Tactics”
Greg Hintz, General Manager, Yahoo! Shopping

4:00 p.m. – 5:15 p.m.
“Landing Page Utopia: Expert Roundtable”
Moderator: Ron Belanger, Vice President of Agency Development, Yahoo! Search Marketing

Wednesday, August 20
10:30 a.m. – 11:45 a.m.
“Social Media Marketing: What is it and What is it Good For?”
Benjamin Bratton, Director of Advanced Strategies, Yahoo!

1:00 p.m. – 2:15 p.m.
“Auditing Paid Listings & Click Fraud Issues”
Erin Sheedy-Owen, Senior Director, Traffic Quality, Yahoo! Inc.

1:00 p.m. – 2:15 p.m.
“Searcher Behavior Research Update”
Dr. Larry Cornett, Vice President, Consumer Products, Yahoo! Search

2:45 p.m. – 4:00 p.m.
“Keywords & Content”
Jason Dorn, Senior Director, Network Quality Team, Yahoo! 

Thursday, August 21
11:30 a.m.  – 12:30 p.m.
“Creating a Cohesive Search Strategy Across Multiple Business Units”
David Roth, Director of Search Marketing, Yahoo!

1:30 p.m. – 2:30 p.m.
“Organic Listings Forum”
Sharad Verma, Senior Product Manager, Yahoo! Search

2:45 p.m. – 3:45 p.m.
“In House SEO: Lessons Learned & Victories Won”
Laura Lippay, Group Program Manager, Search Strategy, Yahoo!

If you decide to attend SES, be sure to also visit the Yahoo! Booth #201, where we will offer complimentary 30-minute one-on-one optimization sessions with a Yahoo! Search Marketing Content Solutions Specialist (subject to availability).

— Jeff Hecox, Avoider of “Do You Know the Way…” Clichés