3-Minute Drill

New video gives you the keys to search advertising

We’re all pressed for time—why, just by reading this sentence you’ve lost five seconds that you’ll never get back.

But spending some time to become a more educated search marketer is time well spent, because it can pay off with more sales for your business at a lower advertising cost. By taking just three minutes out of your day to watch the linked video from our friends at Forbes.com, you can receive some sage advice from several industry experts, including our own Patrizio Spagnoletto (try saying that three times fast—we just call him “Pato”).

The video includes tips on writing effective ads, choosing the right keywords and using geo-targeting. OK, your three-minute crash course begins now… .

— Jeff Hecox