Click Investigation Just Got Easier

Be sure to check out the new features of the Traffic Quality Center

We take traffic quality seriously at Yahoo!, which is why we’ve updated our Traffic Quality Center with features that make it easier for you to find answers and get resolutions for traffic quality issues.

The updates include:
• A submission form to initiate a click investigation
• ”Ask Ace“: A new question-and-answer column written by one of our traffic quality experts. 
• Animation on the homepage highlighting our stance on “bad clicks.” Refresh your browser to watch different versions.

Dealing with Traffic Spikes
So, what should you do if you see an unexpected increase in clicks or impressions? Under the Click Investigation Tab at the Traffic Quality Center, you’ll now find information to help you troubleshoot click spikes, plus, a form that will let you submit an request for an investigation by Yahoo!.

Of course, it’s normal for click or impression volume to fluctuate in many keyword markets. These fluctuations can be based on a variety of market conditions or changes to your campaign or account. Here are examples of different things that could cause a spike in impressions or clicks:

• Changes to an ad’s ranking in search results
• A change to the match type used for your ads
• Keyword seasonality
• A new distribution partner added to the Yahoo! network
• Yahoo! Buzz placement, where searches on certain popular keywords can be performed directly from the page content. 
• Yahoo! Front Page placement, where searches on certain popular keywords can be performed directly from the page content

We hope that these enhancements to the Traffic Quality Center will help you understand and manage your Yahoo! Sponsored Search traffic better.

— Reggie Davis, VP, Marketplace Quality