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Put the “worldwide” in your Web with Yahoo! Sponsored Search

Is your company looking to expand abroad? International sales can be a great way to boost your company’s growth, and Yahoo! Search Marketing is a simple way to get targeted customer leads. With the announcement of the opening of three new markets for Sponsored Search — Southeast Asia, Latin America and India — now’s the perfect time to consider getting a few new stamps on your “advertising passport.”

Using Sponsored Search in our international markets offers many of the same benefits that you have advertising with Yahoo! Search Marketing in the U.S.: the familiar “Panama” user interface, control, and distribution via both Yahoo! and our partners’ properties.

Southeast Asia
The opening of our Southeast Asia market helps businesses reach more than 53 million potential new customers in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Yahoo! is, in fact, the most popular online network in Asia Pacific (comScore, May 2007).

Latin America
Yahoo! Search Marketing tiene mucho gusto to announce that Sponsored Search is now open for business across Spanish-speaking Latin America. This new regional marketplace enables advertisers to target customers in Mexico, Colombia, Venezuela, Peru, Chile and Argentina from a single account in that marketplace.

India
The “subcontinent” is a huge and growing Internet market, and the opening of this third Sponsored Search outpost means you can target Indian consumers not only on Yahoo!, but also through partner distribution sites such as MSN India and OneIndia.

— Jeff Hecox

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No Comments yet Add your own

1. John | June 9th, 2008 at 7:45 am

Please clarify for me - in order to access these markets, we still need to open a new YSM account for that market? (i.e. these markets aren’t available to a US-based YSM account)
2. Administrator | June 11th, 2008 at 11:58 am

Hi John,

Yes, in order to advertise in a market outside the U.S. you have to create an account in that market.

If you’re interested in advertising in markets outside the U.S. and you are a U.S.-based advertiser, we suggest you contact Customer Solutions (866-924-6676 or through the support center link in your account) and we can help you through that process.

Roger Park, Yahoo! Search Marketing Blog
3. YSM $30 coupon | July 4th, 2008 at 1:58 pm

this is definitely good news for some of us who have south east Asia as a target.