Better? You Bet

A bunch of enhancements have just been installed in Sponsored Search

“It’s the little details that are vital. Little things make big things happen.”

— Legendary basketball coach John R. Wooden

Things continue to be busy here at Yahoo!, and not just because of any on-again/off-again courtship by a company from a rainy land. Here at Burbank HQ, our engineers continue with their regular schedule of tinkering with and improving Sponsored Search to make it more intuitive, and to ultimately give advertisers more bang for the buck.

Our latest enhancements aren’t going to make worldwide headlines, but they can help you do things like see at a glance which campaigns, ad groups and keywords are offline—and why. Here’s what you might notice the next time you log in:

All names of objects (campaign, ad group, keyword, etc.) that are offline are displayed with red text for easy recognition.
The “Top Campaigns” and “Watched Campaigns” tables on the Dashboard page now include a “Status” column to help you identify if and why any campaigns are offline.
Minor updates to the “Campaigns” page have been made, including a new “Status” column, the ability to filter by “Status” when using the Advanced Search function, and replacing the “Campaign On/Off” button with individual “Pause” and “Unpause” buttons.
We made minor tweaks to the Ads table on an Ad Group page, including adding a “Status” column, and replacing the “Campaign On/Off” button with individual “Pause” and “Unpause” buttons.
New status settings have been added on the Search page, under the Campaigns tab.
The addition of the “Status” column to the Ad Group, Ad and Keyword Search screens under the Campaigns tab.
The ability to export (using the “Download” button) account information has been added to account-level Ad Group and Keyword pages, under the Campaigns tab.

Here’s wishing you achieve “big things” with your online business.

— Jeff Hecox

Photo courtesy WoodenCourse.com.

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[ Categories: Updates & Enhancements ]
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16 Comments Add your own

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11. Wilson | June 17th, 2008 at 12:13 pm

I am very happy with some of the changes you guys have made lets hope you keep it up.
Have a good day
12. Jeremy | June 17th, 2008 at 1:01 pm

I wish they would explain the process of ad optimization. I can never figure out why all my ads are turned off.
13. Jim | June 17th, 2008 at 1:52 pm

This is all just more crap. Take the management system back to 4 years ago and we would have a useful tool.
14. Scott | June 17th, 2008 at 11:43 pm

I still want to see a partner opt-out to block ads from showing on all partners completely! If you want to make it less harsh, allow us to “opt-in” for any partner, especially the large search engines that use Y! sponsored search.

But seriously, if I’m engaged in SEARCH ENGINE ADVERTISING, why are my ads showing on NON SEARCH ENGINES? Such as those spammy sites that only list sponsored links. THOSE SITES ARE NOT SEARCH ENGINES!

Okay, hopefully I got my point across.

Thanks for considering the many of us who want pure search engine marketing results!
15. Mark Logan | June 20th, 2008 at 3:28 am

Scott is totally right.
16. O Popoola | July 9th, 2008 at 1:48 pm

Scott is definitely right. Lsiten to your users and act.