Throw the Bad Clicks Out

New report lets you know how many clicks we’re discarding for you

Our Click Protection System works around the clock to identify clicks we believe you shouldn’t have to pay for—but until now, you had to take our word for it. Now you can use our new Click Filter Report to find out how many clicks we’re throwing out.

Who needs a click filter report?

We created the report for a few reasons:

We want to give you as much transparency as we can
We want to add to the tools at your disposal for monitoring your own traffic.
We believe our Click Protection System is one of the best in the industry, and we want you to see what it does for your account.

This report will help you understand how many clicks we are recording and how many of the ones we do record are deemed invalid. You can compare that information to the clicks you’re seeing through your weblogs or third party products and, if something doesn’t seem quite right, you can submit a click investigation request to our team.

Why your discarded clicks might be different

We typically discard between 12 and 15 percent of all clicks, but your account may or may not be “typical.” There can be a number of reasons for this. Click fraud perpetrators can target one industry more than another, or attack more frequently in one month than another, or focus on one product more than another.

While click fraud can be unpredictable, we can and do detect patterns . If you notice a spike in the Click Filter Report—for example, your discard rate goes from 7 percent to 21 percent— that means your invalid clicks increased, but our Click Protection System caught them.

How to use it

You can find the Click Filter Report in the same location as all other account reports, by clicking the “Reports” tab, then selecting “Click Filter” under the “Traffic Quality Reports” section in the Reports Navigator on the left side of the screen.

Click Filter Report screenshot

The Click Filter Report provides information for any timeframe you want. You can customize the report to include data such as impressions, invalid clicks, invalid click rate, and average cost-per-click. Additionally, if you are using our analytics tools, you can track data such as click conversion rate and revenue.

You can choose to view this data across your entire account or by campaign, by distribution tactic, or by specifying certain campaigns by name via the search function. If you have multiple accounts, the report can display data from all of your accounts simultaneously.

This report follows other recent traffic quality measures we’re undertaking. And now you’ll have a little more visibility into exactly what we’re doing for you.

– Reggie Davis, VP of Network Quality

Posted by Administrator

[ Categories: Updates & Enhancements ]

25 Comments Add your own

1. woozor | April 22nd, 2008 at 9:18 pm

It is good to have access to this data easily and for what I know, Google doesn’t do it for now… So thanks to share this information.
2. Slim Shot | April 23rd, 2008 at 9:09 am

This is a great feature – I will try to use it now that it is available.
3. Andrew Goodman | April 23rd, 2008 at 12:30 pm

Thumbs up, Yahoo!

@woozor: yes, Google has a similar report available. The implementations are never identical across the two companies but usually Google will have a feature like this if you look hard enough, they’ve implemented dozens of small reporting and filtering options that are not easy to spot at first glance.
4. Yahoo! Click Filter Repor&hellip | April 24th, 2008 at 12:47 am

[...] by: DG April 24, 2008 at: 2:47 amFiled under: Click Fraud 1 views Yahoo! has added a new report called “Click Filter Report”, that lets you understand how many clicks [...]
5. » New Yahoo Feature&hellip | April 24th, 2008 at 3:28 am

[...] has been throwing out bad clicks on search ad campaigns, but now a new feature will give further insight into those clicks. The new Click Filter Report will show how many bad [...]
6. » Click Filters, Re&hellip | April 24th, 2008 at 6:20 am

[...] how many of their clicks are being tossed out and which they won’t have to pay for. From the Yahoo! Search Marketing Blog: Our Click Protection System works around the clock to identify clicks we believe you shouldn’t [...]
7. Yahoo! lanza Click Filter&hellip | April 24th, 2008 at 8:18 am

[...] hace tiempo Click Protection System para luchar contra el fraude por clics y ahora ha lanzado el Click Filter Report, es decir, unos informes que permitirán a los usuarios cuantos clics inválidos a recibido su [...]
8. ben | April 24th, 2008 at 9:42 am

when is transparency into yahoo content network clicks gonna be available? i can exclude my ads from running on certain sites but I need to be able to run a report in YSM (not my web logs) that shows me the performance of every URL my ads are dispalyed, adwords has had this for almost a year now….
9. SEO Tuts » Blog Arc&hellip | April 24th, 2008 at 1:07 pm

[...] has been throwing out bad clicks on search ad campaigns, but now a new feature will give further insight into those clicks. The new “Click Filter Report” will show how many [...]
10. Filtro de Clics de Yahoo &hellip | April 27th, 2008 at 9:10 am

[...] Yahoo! Search Marketing Blog – http://www.ysmblog.com/blog/2008/04/22/click-filter/ [...]
11. Week in Search News April&hellip | April 28th, 2008 at 7:16 am

[...] Click Filter Program for Yahoo!. Yahoo! announced a new click filter report, which lets pay-per-click subscribers know which click the search company considers bogus – and [...]
12. steve tanner | April 30th, 2008 at 6:13 am

ive aLWAYS BEEN A YAHOO MAN GOOGLE DOESNT CUT IT FOR ME i love yahoo ive mey some cool freinds on yahoo if wasnt for them i wouldnt have a web site thanks yahoo
13. James | May 21st, 2008 at 1:54 pm

Well this report is definitely helpful. What I can’t understand is that why Yahoo! has been reluctant to let its users opt out of content & search network altogether. If I want to advertise only on Yahoo! search site and not on any of its other network, I think that Yahoo! should let its users opt out of its extended network. That will help advertisers further to not pay for click fraud! My 2 cents!
14. unicolor painting | May 21st, 2008 at 9:09 pm

Very good and helpful data. thanks for improving every day!
15. Susan Chambers | May 23rd, 2008 at 9:35 am

I’ve been with Yahoo for a couple of months now. My site seems to be doing well, lots of impressions and clicks, but no sales, I don’t know what to do?! I’m losing money each and every day. I’ve been advised , and have done what was suggested, but still no sales. I don’t understand what is happening.

Sincerely, Susan Chambers
16. guido - A Wealthy Affiliate | May 23rd, 2008 at 4:07 pm

Yahoo is since the begin of my affiliate activities the preferred PPC engine. I have problems to overcome the G. dictatorship.

The ONLY thing I would wish very much is a easier to use interface. There is room to improve.

One of my sites have 2 Google Adwords Guides to offer, Clients Get Wealthy Affiliates For Free but NO Yahoo! Guide, there are few or no good available. A pity.

G.
17. Julia | May 27th, 2008 at 1:57 pm

I am new with this.But i was with yahoo for pretty long time .When i first started out.
18. Ruth Brock | May 29th, 2008 at 5:39 am

Hey, thanks! Now I understand why I was running over budget but not being charged for it. I will definitely use this feature!
19. Eireen | November 4th, 2008 at 11:03 am

I feel like a complete blank, but what can I say?,
20. Tami | November 27th, 2008 at 5:00 am

I’ve just been sitting around waiting for something to happen.,
21. Fran | November 27th, 2008 at 12:10 pm

Greetings! and test of guestbook, coming up here to show love to the site.,
22. Marketing Books | December 4th, 2008 at 11:57 am

Pretty cool!
23. Игнат | April 1st, 2009 at 5:48 am

Да уж. Спасибо вам, что заставили задуматься
24. Zinovy | April 17th, 2009 at 2:25 am

Thank you Yahoo Marketing Search and Hosting Teams. I think you doing a great job, freandly, easy to manage by myself and strong system. I use it
few years, always available and it’s really improved.
25. Optimizacion Web | October 9th, 2009 at 12:37 pm

Very well tool, google must learn

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